Leila Nasseri generated lots of buzz last year with the launch of go-to knits line Whetherly, earning her instant style cred from celebrities like Alessandra Ambrosio and Rosie Huntington-Whitley. But this L.A. “It” Girl is just getting started, and her explosively popular collection of “basic” wardrobe must-haves are coveted coast to coast.
“I love fashion, I love designing, I love fabric, I love textures, I love all of it,” said Nasseri, who worked at Citizens of Humanity before leaving to start her own line, a dream she’s had since childhood. “This is what I live for.”
Whetherly prides its essentials—the brand’s “core” fabrics and silhouettes are known for their luxuriously soft feel, effortless draping, and that perfect fit we crave from our favorite tees: Fabrication follows fabric, so to speak. Though Nasseri promises she’ll never abandon what her company does best, Whetherly is leaps and bounds from its minimalist origins. Anthropologie rolled out the exclusive Fall 2012 “W” line this month, and A Pea In A Pod will begin selling the brand soon as well. (Added bonus: Whetherly manufactures every piece in the U.S., from start to finish.)
“You have to prove yourself,” said Nasseri, who’s already exploring new territory (woven knits) for next year. “You have to prove that you’re not just a one-season thing, that you can bring it on, bring something new—update yourself every season and get better every season.” So far, so good, Leila.
View the Whetherly Fall Collection here
Visit Whetherly Online here