Sarah Jessica Parker is the new face of Jordache for both The Jordache Look and Jordache women’s collection. The brand’s new campaign was shot by renowned fashion photographer Michael Thompson. The Jordache Look collection is available now at www.Jordache.com and the Jordache women’s collection is available exclusively at Walmart. “We are thrilled to have Ms. Parker as the brand’s new face. We wanted someone who is not only a fashion icon, but also represents the fashion industry. Ms. Parker is a mother, entrepreneur and a well-respected force in fashion.” Liz Berlinger, President of Jordache. The Jordache collection brings an updated and contemporary denim offering to Walmart shoppers and is designed for consumers who seek value in style, quality and dependable fits. The fall women’s collection starts at $16.44 retail and is available at Walmart stores in the U.S. and Canada and on Walmart.com. The Jordache Look collection launched June 10th on www.Jordache.com with the brand’s first e-commerce initiative. The collection brings back iconic characteristics of the brand’s heritage styles, including the original high-rise, straight leg silhouettes, rigid denim, classic back pocket embroidery designs, and the Jordache horse-head logo stitched on the coin pocket. The collection also features more modern styles in […]
Keds® announces the launch of Ladies First Since 1916, a new global brand platform with a fresh perspective on what it means to be a woman today. The platform is inspired by women who create their own paths, make their own rules, and harness the power of femininity and strength. “A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment,” said Chris Lindner, president, Keds. “Keds was originally created in 1916 to provide ladies with accessible, fashionable footwear to allow them to be who they wanted to be, and go where they wanted to go. Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails every day. From CEOing to BFFing, these ladies are doing it all. ” Created in partnership with kirshenbaum bond senecal + partners (KBS), Ladies First showcases the Keds Fall 2015 footwear collection with progressive messages that celebrate a new notion of what it means to be a lady in 2015. Insights from more than 10,000 women from eight countries helped to define the campaign and a universal global mindset on female empowerment. Themes of constant evolution, setting your own […]
Hawaii based brand San Lorenzo bikinis showed their 2016 collection atop a glamorous candlelit runway over the pool at the W South Beach Friday night. The show opened with models channeling their inner “ohm” with stunning choreography ending in a Lotus pose that transported guests to a night of Balinese beauty and bikinis. The collection, Mind Bali Soul, included a striking mix of one-pieces, bikinis in stunning prints and a tiger print one-piece that made the crowd go wild. Standouts included suits featuring lattice work details in soft, South Pacific hues and patterns including a floral print that served as the inspiration for the fresh flower hair details and flower-filled woven baskets the models carried. The female models, including top swim model McKenna Berkley, who pranced down the runway full of mystique and wrapped with primal intuition. The collection flowed effortlessness with pieces that could easily be interchangeable and featured reversible fabric.
Canadian based resort label Filthy Haanz unveiled their Bollywood Graffiti collection tonight at SWIMMIAMI in the 1 Hotel. Notable for a sophisticated yet raw design philosophy, the brand continues to traverse boundaries. The brand’s creative director Wilber Tellez was inspired by his travels to Far East and drew inspiration from the vibrant city of Mumbai, India. “The raw sights, sounds, and textures off the streets led me to believe this city, its people and culture, were the epitome of our brand lifestyle–the sophistication and glamour of Bollywood with the untamed yet beautiful undertone of the everyday people.” Elegant Bollywood-inspired suits in white and vibrant citrus hues graced the runway for Filthy Haanz. Models wore fresh orchids in their beach waved hair that accented their perfectly tanned bodies. Music exported guests to a world far away and matched the theme to perfection. The 2016 SWIM collection will feature 23 pieces for men and women in three deliveries: Graffiti, Gold, and Vibrant. Graffiti plays on the raw artwork found across Mumbai’s streets with original prints for a “street-style” swim statement. Gold captures a more sophisticated and lux look with pure whites and delicate gold embroidery, perfect for luxurious swim destinations. Vibrant plays […]
Inspired by travels through out Mexico, and reaching down into South America, Tori Praver Swimwear announces the relaese of the 2016 Resort Collection :: Sonoran Sun. Tori Praver Swimwear’s Resort 2016 collection embodies the spirit of rich Latin landscapes that the designer, Tori Praver, grew an appreciation for over years of traveling to these often remote and exotic locales. Whether for a weekend get-a-way to a unique surf-spot or traveling to these eye-catching locations for modeling shoots, Tori Praver, began collecting and cataloging this inspiration. The designer releases her 2016 resort collection building from this motif that is rooted with cacti, succulents and snakes while contrasted with calming motifs of waves, shore breaks and beaches. The color palette is robust, with deep, rich cactus greens and sangria purples, which are infused with light and natural colors in sky blue and nude. The inspiration for the collection went beyond the color palette, prints and patterns, and includes a special take on the designer’s signature ruching technique. The Resort 2016 collection introduces a special fabric blocking that utilizes a mixture of solid and ruched fabric to create patterns and shapes that drive from the season’s inspiration. Completing the look of the 2016 […]
6 Shore Road by designer Pooja Kharbanda debuts her Resort 2016 Collection at Miami Swim Week. The 6 Shore Road Resort 2016 collection embodies the spirit of the rich landscape and history of Panama, hometown to designer Pooja Kharbanda. The native Kuna Indians served as a starting point with their vibrant mola, colorful panels made of cotton fabric and thread created by the Kuna women of Panama. Vibrant colors of turquoise blue, pink, and orange are showcased among floral prints reminiscent of Panama rain forests that are always in symmetry to promote positive energy. In addition to 6 Shore Road’s signature floral print, this season’s Kuna mola is also incorporated into a mandala print, playing back into the rich history of Panama. In addition to swimwear and resort wear, the 2016 season also introduces new travel bags and sandals which stay true to the prints and lifestyle of the 6 Shore Road girl. The 6 Shore Road Resort 2016 collection will be available starting October 2015.
Miami, FL. Napa Valley, California’s Mia Marcelle Swimwear, opened the show at SWIMMIAMI with a live electric violinist playing “When I Met You in the Summer” before golden clad models took to the runway. The collection included sexy silhouettes, with a personal touch seen in every piece, including an original print, Cube, designed by her 8-year old son. Adding a twist on traditional one-pieces, plunging necklines and cut out sides featuring intricately braided straps complemented the barely-there bikinis. The audience was captivated by the bold, golden beauty accents and beehive boufants as the models walked the runway in the 2016 collection wearing gold ankle-strap stilettos and gold hoops. For the finale, model Johanna Da Ru strutted down the runway wearing a $1,500 handcrafted, custom teeny bikini covered in Swarvoski Crystals all fixed to the suit by hand. Sexy yet functional, the many of the pieces such as the Paia Multi Way Bandeau & Nikki bikini as well as the Hot Coral Chantelle Top & Hana Bottom were expertly crafted with sustainable techno-fabric imported from Italy. This fabric, made with Econly, is 100% regenerated polyamide fibers from post-consumer materials; which when tested in real life conditions proved to be twice as resistant to elements […]
Teen Vogue and Parsons School of Design at The New School announced today a new online fashion education program designed to help millennials launch or transition into a career in fashion. Titled ‘Certificate in Fashion Industry Essentials,’ the program’s enrollment opened today, with the first cohort starting September 15. Certification for completion of the program is provided by Parsons. The partnership combines the industry knowledge, expertise, and fashion network at Teen Vogue with the innovative designers and faculty at Parsons. The Certificate in Fashion Industry Essentials will complement Parsons’ other degree and certificate fashion programs by offering a new online educational experience that can help students lay the foundation for the knowledge and skills they will need to get ahead in a rapidly changing and competitive industry. The specially designed coursework from Parsons and Teen Vogue will cover those elements that aspiring fashion professionals need to know in order to lay the foundation for a career in the fashion industry. The online education program will teach students how to hone their focus within the world of fashion, how the fashion industry works, and how to build a personal career brand and network. “As the next generation of designers and artists […]
New York & Company (NYSE: NWY) is pleased to announce that actor, musician and style influencer Jennifer Hudson will be the new face of their Soho Jeans Collection. The award winning actress, accomplished songstress and generous philanthropist will appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude. The new Soho Jeans Collection and Jennifer Hudson hit stores Wednesday, July 22, 2015. In the campaign, Hudson is depicted in a familiar work environment: on a cobblestone set of a film, on stage with microphone in hand, in a glamorous loft at the piano and seated in a director’s chair on a movie studio lot. Effortlessly styled in a variety of separates that reflect the 70’s inspired fashion that is happening now, Hudson is seen in a range of Soho Jeans styles, from high waist flare sailor jeans, boyfriend jeans and high waist jean leggings, to a boho fringed skirt. The Soho Jeans Collection, available exclusively at New York & Company is sold at stores across the country and online atwww.nyandcompany.com, retailing for under $70 and available in sizes 0-18. To celebrate the launch of the campaign, New York […]
Today Stance announced that Rihanna has joined the brand as a contributing Creative Director and named as a Punk & Poet brand ambassador. As a creative partner, Rihanna will design multiple seasons of her signature women’s collection throughout a multi-year partnership with Stance. “I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project,” said Rihanna. “This is an exciting new venture.” To celebrate the kick-off of the relationship, Stance has released two limited edition styles in a print called Murder Rih Wrote. Both styles are 3-of-a-kind sets, meaning there are 3 socks in the set, each with slightly different graphics that make for a mix and match collection. The first limited edition style, in which Rihanna is pictured, is a combed cotton over-the-knee silhouette. The second is the Murder Rih Wrote crew sock which is available in both men’s and women’s sizes. Each crew set is individually numbered, making it a true collector’s piece, with only 1,500 sets produced. Both styles are available now exclusively at Stance.com. “Rihanna epitomizes what it means to dress by your own rules. She is a fashion pioneer […]