The intimate venue of her Wigmore St store Margaret Howell was as understated and elegant as her clothes. As the first girls walked the hats and cashmere headbands screamed (as much as Howell clothes ever do) quintessential Britain.
Double breasted coats, over sized cord suiting and cable knits were styled with light and delicate layers of sheer cotton/chiffon, and skirts or shorts with cashmere, all were belted with leathers in tones of brown. The flat washed out pink brogues and loosely knotted hair gave an air of undone but yet considered. Simplicity that works, is far more difficult to achieve than flamboyant indulgence, but with every season this label continues to be a bench mark of standard for other British labels to aspire to.