Justin Bieber stars in the new adidas NEO Label interactive lookbook and Spring/Summer campaignMarch 25, 2013
NEW YORK, – adidas NEO Label has released an interactive digital lookbook to showcase its Spring/Summer 2013 collection along with new campaign imagery and video featuring global phenomenon and POP/R&B superstar Justin Bieber , who was appointed as NEO global style icon in October.
The lookbook, which can b
e seen online at adidas.com/neoliveyourstyle, is completely clickable and shoppable, bringing to life the brand essence #liveyourstyle. It features Justin Bieber alongside NEO teens in a series of 12 short interactive films.
One of the short films features Justin Bieber showing off his musical talents, while the others spotlight teens enjoying the summer sun while taking risks and expressing their version of living their style.
Each section of the lookbook personifies a different aspect of the #liveyourstyle philosophy and is marked with distinctive hashtags including #nailit #dreamit #styleit.
“Our aim is to bring to life the spirit and energy of the label through the lookbook, in a way that fans of NEO can talk about and share through social media during the spring/summer season,” said Kimberly Wallengren , Senior Manager of Global Brand Marketing at adidas.
One click on any of the 12 videos will bring up all of the adidas NEO Label clothing featured on the teens and offer the chance to purchase each item or share it on various social platforms such as Facebook and Twitter.
The style and interactive element of the lookbook is part of an ongoing experience to showcase the product together with the NEO spirit. The content compliments its current social presence on Instagram, Tumblr, Twitter and Facebook. NEO fans can even download the song by British artist FEMME, which was written especially for the NEO lookbook.
Visit www.adidas.com/neoliveyourstyle to check out the lookbook online or view via the special mobile version.
To stay up to date on all things NEO, including the brand’s fresh new looks, visit www.adidas.com/neo.
adidas NEO Label is available online through adidas.com online shop, in NEO stores and wholesale accounts around the world.
Victoria’s Secret Angels Reveal The Newly Reopened Herald Square StoreNovember 20, 2012
NEW YORK, – Victoria’s Secret Herald Square flagship in New York City has reopened just in time for the holiday shopping season and is sexier than ever! Victoria’s Secret Angels Adriana Lima, Miranda Kerr, Candice Swanepoel and Lily Aldridge kicked off the holiday season at the newly expanded and now the largest in the world flagship store. Located in the heart of the most exciting city in the world, Victoria’s Secret Herald Square features all of the brand’s best and most expansive collections – Bras, Beauty, Swim, Victoria’s Secret Sport, PINK and much more. The new three-floor Herald Square flagship re-design embodies the brand’s sexy, sophisticated and glamorous spirit with a nod to its heritage.
The store’s beautiful design features warm, black cherry hardwood floors, sculpted pink surfaces with rich accents of black chrome, Italian marble floors and custom ribbon chandeliers adorned with backlit Swarovski crystals which highlights the 14-foot high focal wall showing iconic Victoria’s Secret Angels images. At the almost 8,000 square- foot store, every floor features video screens playing the world-famous Victoria’s Secret Fashion Show, recent TV spots, and Supermodel footage.
Only at Herald Square, customers are able to experience the first-ever 2,500-square-foot perfumery featuring new European-inspired kiosks which include the full line of the best-selling fragrances – like Victoria’s Secret Bombshell, Dream Angels Heavenly and Victoria’s Secret Angel. The lower level of the store showcases Victoria’s Secret PINK—a collegiate-inspired collection of flirty, fun and colorful bras, panties and loungewear as well as the Victoria’s Secret Sport collection. Customers are also able to shop Victoria’s Secret most popular bras by style in the Bra Salon, and a team of highly trained Bra Specialists is on hand for complementary bra fittings. For an even more personalized shopping experience, the store’s plush fitting rooms feature call buttons for immediate assistance and the beauty room has interactive videos to help customers get their best look and choose their favorite fragrances. Come check out the ultimate Victoria’s Secret Herald Square store and be sure to tune-in to CBS television network on December 4th to watch Victoria’s Secret Fashion Show (airing 10/9C).
Victoria’s Secret Herald Square Hours: Monday – Saturday: 10am-9:30pm & Sunday: 11am-8pm
About Victoria’s Secret
Victoria’s Secret is the leading specialty retailer of lingerie and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE: LTD), its more than 1000 Victoria’s Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, anytime, from any place.
Piperlime Opens First Store In New York’s SoHo NeighborhoodSeptember 7, 2012
NEW YORK, — Today, Piperlime, the online shop known for the freshest styles in fashion, opens the doors of its first full-scale retail location at 121 Wooster St. in the SoHo neighborhood of New York City.
“We are thrilled to be celebrating the opening of our first Piperlime store today in SoHo,” said Jennifer Gosselin, senior vice president and general manager of Piperlime. “The Piperlime store brings the brand to life in a new and exciting way with an edited assortment of trends, inspiring head-to-toe looks and in-store associates to help our fashion-focused customers find styles from the brands she loves and introduce her to ones she’ll love to discover.”
The new 4,000 square foot Piperlime store has a clean, modern feel and offers a curated selection of apparel, shoes, jewelry and handbags for women from the best range of coveted, iconic labels like Milly, Frye and Citizens of Humanity, as well as discovery brands including Tinley Road, Ash and Maison Scotch. Styled as a boutique, the store will immerse guests in the brand’s unique shopping experience with trend vignettes such as Ladylike, Color Clash, Girl on a Budget and Celebrity Guest Editor Picks.
There will be kiosks throughout the store that link directly to Piperlime.com offering shoppers access to additional product online and orders placed in-store will receive free overnight shipping. Four large sized fitting rooms are located toward the back of the store and Piperlime sales associates will be on hand to provide styling advice. A standout attraction of the new store is the shoe display in the center of the store that focuses on the brand’s heritage and its disproportionate love of shoes.
“Today’s customers demand accessibility to their favorite brands across multiple channels,” says Toby Lenk, president of Gap Inc. Direct, the division that houses the Piperlime brand. “The benefit of being part of one of the world’s best multi-channel retailers is the ability to leverage the resources and experiences that have gone into creating the company’s unique and beloved shopping destinations, both online and in stores. We’re thrilled that Piperlime can now offer their customers the best of both worlds.”
To mark the opening of the New York store, Piperlime will host an event on Fashion’s Night Out on September 6. Guest Editors Rachel Zoe and Olivia Palermo will make an appearance and music will be by Rev Run and DJ Ruckus.
Launched in October 2006, Piperlime inspires customers with a fresh and unique mix of products, brands and price points. Favorite picks and tips on how to wear the season’s trends from Piperlime Guest Editors Rachel Zoe, Rachel Bilson and Olivia Palermo keep customers in the know, providing them with a shortcut to chic. Visit us at piperlime.com. Piperlime is a division of Gap Inc. (NYSE: GPS).
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal 2011 net sales were $14.5 billion. Gap Inc. products are available for purchase in about 90 countries worldwide through about 3,000 company-operated stores, about 250 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.
Making True Love Last: Woolite Joins Fashion Week With Debut Pop-UpAugust 30, 2012
NEW YORK, Aug. 30, 2012 — This fall, Woolite® will embark on one of the boldest campaigns that the laundry detergent category has ever seen by debuting its new look during New York Fashion Week. On September 6th, the iconic brand steps out of the laundry room and onto the streets of SoHo’s chic shopping district with the opening of its very own boutique, featuring the latest, everyday fashions. True to the brand’s campaign slogan, “WooliteWashed. Clothes look like new, longer”, each item showcased will be washed in Woolite® so that consumers can experience firsthand and be amazed by the brand’s product benefits.
“Since Woolite launched in 1952, we have grown with generations of consumers through honoring our brand promise,” said Laurent Faracci, General Manager of Reckitt Benckiser USA, the parent company of Woolite. “The WooliteWashed Boutique is a testament to how strongly we believe in our product. We understand the deep emotional connection that consumers have with their wardrobes, and we want to show them in dramatic fashion how Woolite can help keep that love alive.”
The brand is dovetailing a focus on its machine wash detergents (Everyday Care and Darks), which have a special formula to help protect clothes by not causing fading, shrinking and stretching, with a fall-launching media campaign. The personal, story-telling narrative behind the new WooliteWashed advertising will be infused into the boutique via interactive elements and social media initiatives, to reinforce the importance of the brand’s clothing preservation mantra, “Make True Love Last.”
Designed by up-and-coming interior designer, Kyle Schuneman, the boutique reflects creatively woven elements of the past with the present in a modern, clean, and fresh way to mirror the brand’s campaign. By turning the product into an experience, Schuneman emphasizes using all five senses to engage in the WooliteWashed concept.
Consumers will be able to purchase limited-edition garments and accessories, also pre-washed in Woolite, from five notable designers – Dannijo, Felix Rey, LNA, Laundry by Shelli Segal, and Timo Weiland. Items will retail from $28-$60, and 100% of the proceeds will be donated to Save the Children, a non-profit creating lasting change in the lives of children in need in the United States and around the world.
Located at 372 West Broadway in New York, the WooliteWashed boutique will open its doors to the public on Thursday, September 6 with a kick-off party during Fashion’s Night Out, hosted by Cat Deeley from “So You Think You Can Dance” and celebrity style expert Jacqui Stafford. The store will open daily September 7 – 16 from 12:00PM – 8:00PM. For more information, please visit www.facebook.com/wooliteUS.
About Reckitt Benckiser:
Reckitt Benckiser (RB), the parent company of Woolite, is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. It’s health, hygiene and home portfolio is led by 19 global powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French’s, and they account for 70% of net revenue. RB people are at the heart of the company’s success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company is reducing its Carbon footprint by 20% by 2020 and has a global partnership with Save the Children. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The Company employs about 32,000 people worldwide. www.rb.com
About Save the Children:
Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Recognized for our commitment to accountability, innovation and collaboration, our work takes us into the heart of communities, where we help children and families help themselves. We work with other organizations, governments, non-profits and a variety of local partners while maintaining our own independence without political agenda or religious orientation.
When disaster strikes around the world, Save the Children is there to save lives with food, medical care and education and remains to help communities rebuild through long-term recovery programs. As quickly and as effectively as Save the Children responds to tsunamis and civil conflict, it works to resolve the ongoing struggles children face every day — poverty, hunger, illiteracy and disease — and replaces them with hope for the future.
Celebrity Stylist June Ambrose Joins HSN For “Ultimate Trunk Show” Fall Fashion EventAugust 24, 2012
– Celebrity stylist June Ambrose is the latest fashion icon to join HSN’s lineup of top fashion authorities as the multi-channel retailer kicks off its, Fall Fashion Series, “Ultimate Trunk Show”presented by Elle Magazine, on August 26. Responsible for the style evolution of some of today’s most influential entertainers and recording artists, June will join HSN as its “go-to” style expert for Fall Fashion.
“June Ambrose has elevated the style of some of today’s biggest celebrities,” said Anne Martin-Vachon, Chief Merchandising Officer for HSN. “We are thrilled to have June join HSN and offer her unique perspective on style during our biggest fashion event of the season.”
During HSN’s “Ultimate Trunk Show” Fall Fashion presented by Elle Magazine, June will accompany top names in fashion, accessories and jewelry to showcase the most sought after looks for the season. The multi-platform event will provide the tools to create the perfect wardrobe, including exclusive Facebook and mobile chats with Louise Roe, Giuliana Rancic and June Ambrose as well as special “how-to” videos from respected beauty experts Trish McEvoy, David Evangelista, Deborah Lippmann, Philip B. and Vincent Longo – all on HSN.com, HSN mobile and HSN’s social platforms on Facebook, Twitter, YouTube and Pinterest.
HSN’s Fall Fashion Series highlights the season’s newest trends in fashion, footwear and accessories including the launches of G by Giuliana Rancic, the first ever apparel collection by Giuliana Rancic exclusively for HSN, and top industry make-up artist, Trish McEvoy. HSN favorites return with key pieces for Fall from Badgley Mischka, Carlos Falchi, Carol Brodie, IMAN, Louise Roe, Adrienne Landau, Robert Verdi, Serena Williams, Stefani Greenfield and Queen Latifah as well as new on-trend jewelry from designers R.J. Graziano and Iris Apfel; and beauty products from some of the world’s best known artists including, Deborah Lippmann, David Evangelista and Philip B.
HSN is giving amateur stylists a place to curate their ultimate wardrobe for Fall with the ‘Pin to Win: Dream Wardrobe’ contest on the social pinboard, Pinterest. Running from September 10 through September 17th, “pinners” will be asked to submit their pinboard by picking at least ten items – a minimum of five items from HSN.com and five or more from anywhere on the web – and tag boards with #HSN and #FallFashionElle. Pinboards will be judged by Giuliana Rancic, Louise Roe and June Ambrose on their originality, continuity, thoughtfulness and attention to detail. The grand prize winner will receive $1,000 in merchandise from HSN to help them create their dream wardrobe for Fall.
For more information on HSN’s “The Ultimate Trunk Show” presented by Elle Magazine, visit HSN.com and HSN Mobile for more information or join the conversation @HSN on Facebook and Twitter.
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – hsn.com – is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
BET AWARDS 12 Gifting Suite Offers A Luxury-filled Celebrity Retreat Featuring Jewelry, Accessories, Sportswear, Beauty Products And ElectronicsJune 28, 2012
LOS ANGELES, June 28, 2012 /PRNewswire/ — BET AWARDS 12 will offer a unique experience to celebrities and artists participating in this year’s show. In keeping with this year’s theme, “Too Big To Miss,” on Friday, June 29th from 10 am – 6 pm PST and Saturday, June 30th, from 11 am – 7 pm PST, BET Awards 12 will present the celebrity gifting suite — a luxury lounge retreat for show performers, nominees and presenters who will be treated to jewelry, sportswear, electronics, apparel, and beauty products.
(Logo: http://photos.prnewswire.com/prnh/20070716/BETNETWORKSLOGO )
Bowens Bergeron will be on-hand to showcase and gift their new line of hand-crafted, eco-friendly, limited edition handbags using the most exotic and stunning woods from around the globe (www.bowensbergeron.com), while Silvano (www.silvanoapparel.com) will treat celebrities to stylish wood watches and accessories in various colors and designs. Designer sunglasses company Marchon Sunglasses (www.marchon.com) will provide designer eyewear of multiple luxury brands and styles to celebrities to complete their red carpet look. Red Line & a_line Watches (www.redlinewatches.com) will gift a unique blend of contemporary and classic style timepieces.
On the apparel and shoes side, 46664 Fashion (www.46664fashion.com) luxury brand is new to the U.S and will make its debut at BET Awards 12. Built on Nelson Mandela’s legacy — 46664 was Mandela’s prison number during his incarceration at Robbin Island — this line is Africa’s first aspirational global apparel brand to partner with 46664, a humanitarian organization helping people in need. Dope Couture, (www.dopecouture.com) a collection of men’s fashion and jewelry, will be on hand to offer limited edition pieces that represent a luxurious and lavish lifestyle. The Korean fashion forward luxury sneaker brand iiJin (pronounced Yee-Jean) (www.iijin.com) will offer their hot new styles to celebrities and artists.
The celebrity gifting suite will also be connected with the hottest electronics and gadgets including Pure Gear (www.pure-gear.com) earphones, which feature a high-grade microphone for hands-free calls, an answer/end/ play/pause button, and a tangle-resistant triangle cord design. They also come equipped with a protective storage case and a pair of multiple custom fit ear bud cushions — to provide the best listening experience possible. Trident Cases (www.TridentCase.com) are upgradable and adaptable protective iPhone and iPad cases that are available in up to 81 color combinations and includes a media stand that may be replaced with a variety of lifestyle accessories, such as a tripod or bike mount.
For beauty and hair products, Miss Jessie’s (www.missjessies.com) will offer haircare products for natural and curly hair, while Hairfinity (www.hairfinity.om) will gift hair vitamins and skincare products to BET Awards 12 celebrities.
Paramount will provide copies of A Thousand Words DVD, a heartwarming comedy starring Eddie Murphy with deleted and extended scenes and an alternate ending. www.thousandwordsmovie.com
Rounding out the celebrity gifting suite is BET Awards 12′s commitment to cause-related and public affairs issues. “VOTE LIKE YOUR LIFE DEPENDS ON IT” T-Shirts will be given out to all talent and LIFEBEAT, MUSIC FIGHTS HIV/AIDS (www.lifebeat.org) will be on site to get celebrities to autograph customized LP’s for an upcoming LIFEBEAT auction.
For continuous BET AWARDS 12 updates and to view a complete list of Awards nominees, please visit: www.bet.com/BETAWARDS, www.twitter.com/BETAWARDS (hash tag: #BETAWARDS) and Facebook fan page at www.facebook.com/TheBETAWARDS.
Tune in and watch BET AWARDS 12 on Sunday, July 1st live from The Shrine Auditorium in Los Angeles at 8:00 p.m (ET/PT).
Source: PR Newswire (http://s.tt/1gc33)
Sarah Jessica Parker to host Obama fundraiserJune 13, 2012
Diane Alter – Fourth Estate Cooperative Reporter
New York City, NY, United States (4E) – Actress Sarah Jessica Parker, best known as Carrie Bradshaw of “Sex and the City,” is co-hosting an Obama 2012 fundraising dinner in New York City.
The star-studded fashionable event will take place on June 14. Anna Wintour, the storied editor of Vogue, will co-host.
The fundraiser follows the fete last month at George Clooney’s California digs in which the actor raked in some $15 million for the Obama campaign.
Former president Bill Clinton was the headliner Monday night as Obama and Clinton raised at least $3.6 million at three New York City events.
The evening began with an elite reception hosted by billionaire investor Marc Lasry.
An exclusive gala followed at the Waldorf-Astoria, headlined by rocker Jon Bon Jovi.
For the June 14 occasion, Parker and Wintour will reserve some seats for winners of a sweepstakes.
Parker began highlighting the dinner in a TV spot during Sunday’s MTV Music Awards.
Debenhams Reveals Shopping Gene Exists Through Nurture Not NatureJuly 14, 2011
LONDON, July 14, 2011 –
Debenhams has revealed that the reason why women shop so much is down to nurture as opposed to nature, as women are taught to shop so much by their own mothers.
Debenhams commissioned a study into the shopping gene following sales figures showing that baby girls’ clothing is out selling clothes for baby boys by a colossal 20%.
Research shows that by the time children reach the age of four, infant girls have a fifth more clothes than are possessed by a boy of similar age. This figure does not include the likes of Victoria Beckham who will have at least double this amount for her new born baby girl Harper Seven.
David Beckham has recently admitted that he is scared that his house will turn entirely pink following the arrival of his new baby daughter.
Since mothers do most of the clothes shopping for their children, this must mean that they instinctively instill a much greater need for clothes in young girls from a very young age.
This suggests that women are not born with the shopping gene but are brought up that way through years of exposure to high levels of fashion and shopping. Other mums who are sure to already have extensive wardrobes for their daughters include Abbey Clancy, Holly Willoughby and Pink.
The sales results have been interpreted for Debenhams by one of Britain’s leading psychologists.
“Human society puts a great deal of emphasis on female appearance and this will inevitably result in more clothes being purchased for girls than boys,” said Dr. Karen J. Pine, professor of developmental psychology, University of Hertfordshire.
“Parents encourage the importance of clothes through leisure activities such as shopping and play that involves dressing up.
“Whilst Dads are taking their sons out for football matches, women are taking their little girls shopping and encouraging them to take more of an interest in fashion.
“However in the animal world this pattern reverses, for example, in lions, ducks and peacocks, it’s the males who have more adornments, and the females who are plain.”
Ed Watson, Debenhams’ head of PR, added: “We aim to cater equally for baby boys and baby girls but it looks like the mums the word on this one and the boys aren’t even getting a look in.”
This clearly proves that the shopping gene is nurture and not nature. Mothers are literally turning their daughters into mini-me’s by providing them with many more clothes than they give to their sons.
Debenhams is a leading department stores group with a strong presence in key product categories including womenswear, mens fashion, kids’ shoes, kids’ designer wear, home and health and beauty.
Debenhams is the second largest department store chain in the UK.
Debenhams operates 161 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark.
Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.
Jose Duran Spring 2011 CollectionSeptember 15, 2010
Is Jose Duran ready for primetime? Is he the next (insert major designer here)? Not quite yet, though that’s not to say it won’t happen, it will. Duran shows flashes of brilliance challenging normal conventions of design. He constructed a collection of solid monotone colors with a red thrown in here or there. The collection was decidedly dark and different compared to what one would normally find at a conventional New York fashion show. Highlights of the collection include an asymmetrical crimson single shoulder strap dress, an intelligently sexy trench dress cut to nearly mid-chest with pockets placed on the sleeve and elsewhere. Is Jose Duran an artist or a designer? Some would say the two are not mutually exclusive. In Duran’s case his Spring 2011 collection demonstrates that he is more an artist with the intentions of a designer. Maybe the two can remain mutually exclusive, but in Duran’s case his collection will be wonderfully complete when he can meld the two.
Ports 1961 Spring 2011 CollectionSeptember 15, 2010
Going to a Ports 1961 show is an experiment in pushing the limits of claustrophobia in wide open spaces. Onlookers at the show were nearly hanging off the seams of the tent because there was literally no room in the large space. This may be a testament to the popularity of the brand and it is with good reason. Fiona Cibani put on a display at the Ports show that illustrated the positive evolution of the collection. There’s growth here. Past collections demonstrated the ability to come up with new themes and present entirely different items. This season’s collection may have a new theme for the Ports 1961 collection but it is firmly rooted in established fashion. Using muted colors like dune/beige, ivory, gray juxtaposed against a flash of brilliance in with brighter colors like sap green, violet and azure, Cibani captured the look of a season without destroying conventions of fashion. She may have merely manipulated them to good effect. Standouts of the collection include the Dune Utilitarian Jacket, Amethyst sculptured dress and the Pyrite mineral dress.
Something in this collection will find it’s way into the wardrobe of discerning fashion tastes. With a strong presentation such as this one there’s no reason to wonder why.