Written By , on July 23, 2015

Sarah Jessica Parker is the new face of Jordache for both The Jordache Look and Jordache women’s collection. The brand’s new campaign was shot by renowned fashion photographer Michael Thompson.  The Jordache Look collection is available now at www.Jordache.com and the Jordache women’s collection is available exclusively at Walmart.

“We are thrilled to have Ms. Parker as the brand’s new face.  We wanted someone who is not only a fashion icon, but also represents the fashion industry. Ms. Parker is a mother, entrepreneur and a well-respected force in fashion.” Liz Berlinger, President of Jordache.

The Jordache collection brings an updated and contemporary denim offering to Walmart shoppers and is designed for consumers who seek value in style, quality and dependable fits. The fall women’s collection starts at $16.44 retail and is available at Walmart stores in the U.S. and Canada and on Walmart.com.

The Jordache Look collection launched June 10th on www.Jordache.com with the brand’s first e-commerce initiative. The collection brings back iconic characteristics of the brand’s heritage styles, including the original high-rise, straight leg silhouettes, rigid denim, classic back pocket embroidery designs, and the Jordache horse-head logo stitched on the coin pocket. The collection also features more modern styles in luxury four-way stretch fabrics and classic washes including; dark, deep indigo and acid washes. The price point for the jeans will range from $89-$149.

In addition, Jordache has created one-of-a-kind pieces, each handcrafted from vintage Jordache jeans from the late 1970s and 1980s and restyled by a local artisan. These unique pieces, which will also include an iconic black leather jacket, will be sold for $300-$500.

About Jordache
Jordache was founded in 1978 by Joe, Ralph and Avi Nakash, who are credited with establishing the designer denim market in the U.S. Inspired by European fashions, the brothers developed a groundbreaking denim collection with a signature, sexy fit. Jordache took off, quickly becoming one of the most iconic and sought-after jeans brands in the country. Over the past few decades, Jordache has grown into a denim powerhouse by consistently delivering casual chic styles for every day, a fresh, sexy approach to basics and fashion styles, and the promise of quality and a signature fit.

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Written By , on July 23, 2015

Keds® announces the launch of Ladies First Since 1916, a new global brand platform with a fresh perspective on what it means to be a woman today. The platform is inspired by women who create their own paths, make their own rules, and harness the power of femininity and strength.

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“A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment,” said Chris Lindner, president, Keds“Keds was originally created in 1916 to provide ladies with accessible, fashionable footwear to allow them to be who they wanted to be, and go where they wanted to go.  Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails every day. From CEOing to BFFing, these ladies are doing it all. ”

Created in partnership with kirshenbaum bond senecal + partners (KBS), Ladies First showcases the Keds Fall 2015 footwear collection with progressive messages that celebrate a new notion of what it means to be a lady in 2015. Insights from more than 10,000 women from eight countries helped to define the campaign and a universal global mindset on female empowerment. Themes of constant evolution, setting your own path, and not being defined by a specific style were key learnings. Headlines like all dressed up with everywhere to go and there will be moving, there will be shaking are front and center over street style photos for a one-two punch of fashion and emotion.

The campaign features backdrops commissioned from notable female artists demonstrating one example of what the campaign stands for, giving women a platform to express themselves. Illustrator Priscilla White, surface artist and pattern designer Kendra Dandy, and street artist Paige Smith, who rose to fame with her Urban Geodes street art series that can be seen in cities around the world from Los Angeles to Seoul, are a few of the ladies that were included.

“Everywhere you look today young women are taking charge of their personal narratives. We were inspired by this new generation of women who are demolishing anachronistic notions of feminisms, such as the idea that feminine style and career success are somehow mutually exclusive,” said Jonah Bloom, Co-President NY, Co-Chief Strategy Officer, kbs+. “Promoting women isn’t a new concept for Keds but the Ladies First campaign celebrates the future by inspiring the current generation of boundary breakers.”

Campaign rollout includes a new media strategy that combines retail and social with curated print and digital partners like Nylon, Paper, Interview, Refinery29 and WhoWhatWear. High-impact disruptive elements like wild postings, bus wraps, and subway media will also be seen throughout fall in many of NYC’s most artistic neighborhoods.

“Keds is approaching its centennial year in 2016, and the Ladies First platform is the start of a powerful new era,” said Lindner. “The headline ‘it’s not a running shoe, it’s a run the world shoe’ is a pinnacle expression of what we stand for.”

Please visit www.Keds.com to preview the Fall Collection and to learn more about the Ladies First Since 1916 global brand platform.

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Written By , on July 20, 2015

Hawaii based brand San Lorenzo bikinis showed their 2016 collection atop a glamorous candlelit runway over the pool at the W South Beach Friday night. The show opened with models channeling their inner “ohm” with stunning choreography ending in a Lotus pose that transported guests to a night of Balinese beauty and bikinis.
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The collection, Mind Bali Soul, included a striking mix of one-pieces, bikinis in stunning prints and a tiger print one-piece that made the crowd go wild.  Standouts included suits featuring lattice work details in soft, South Pacific hues and patterns including a floral print that served as the inspiration for the fresh flower hair details and flower-filled woven baskets the models carried.
The female models, including top swim model McKenna Berkley, who pranced down the runway full of mystique and wrapped with primal intuition. The collection flowed effortlessness with pieces that could easily be interchangeable and featured reversible fabric.

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Written By , on July 20, 2015

Getty Images for Filthy Haanz

Getty Images for Filthy Haanz

Canadian based resort label Filthy Haanz unveiled their Bollywood Graffiti collection tonight at SWIMMIAMI in the 1 Hotel. Notable for a sophisticated yet raw design philosophy, the brand continues to traverse boundaries.

The brand’s creative director Wilber Tellez was inspired by his travels to Far East and drew inspiration from the vibrant city of Mumbai, India. “The raw sights, sounds, and textures off the streets led me to believe this city, its people and culture, were the epitome of our brand lifestyle–the sophistication and glamour of Bollywood with the untamed yet beautiful undertone of the everyday people.”

Elegant Bollywood-inspired suits in white and vibrant citrus hues graced the runway for Filthy Haanz. Models wore fresh orchids in their beach waved hair that accented their perfectly tanned bodies. Music exported guests to a world far away and matched the theme to perfection.

The 2016 SWIM collection will feature 23 pieces for men and women in three deliveries: Graffiti, Gold, and Vibrant. Graffiti plays on the raw artwork found across Mumbai’s streets with original prints for a “street-style” swim statement. Gold captures a more sophisticated and lux look with pure whites and delicate gold embroidery, perfect for luxurious swim destinations. Vibrant plays with the boldest and brightest colors of the season for a colorful statement just about anywhere. The women’s category includes monokinis, bikinis, maillots, and wraps, while the men’s category includes speedos and trunks complimented with an assortment of essential tops and tanks perfect for poolside.

For the past two years Filthy Haanz has delivered a lifestyle of “untamed-sophistication,” driven by a changing consumer landscape. “We’re tapping into a new and exciting market,” says designer Wilber Tellez, “that is driven by young professionals…Filthy Haanz designs for the work-hard- play-hard consumer.”

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Written By , on July 20, 2015

Screen Shot 2015-07-19 at 1.23.05 AM Screen Shot 2015-07-19 at 1.26.01 AM Screen Shot 2015-07-19 at 1.26.53 AMInspired by travels through out Mexico, and reaching down into South America, Tori Praver Swimwear announces the relaese of the 2016 Resort Collection :: Sonoran Sun.

Tori Praver Swimwear’s Resort 2016 collection embodies the spirit of rich Latin landscapes that the designer, Tori Praver, grew an appreciation for over years of traveling to these often remote and exotic locales.  Whether for a weekend get-a-way to a unique surf-spot or traveling to these eye-catching locations for modeling shoots, Tori Praver, began collecting and cataloging this inspiration.  The designer releases her 2016 resort collection building from this motif that is rooted with cacti, succulents and snakes while contrasted with calming motifs of waves, shore breaks and beaches.  The color palette is robust, with deep, rich cactus greens and sangria purples, which are infused with light and natural colors in sky blue and nude.

The inspiration for the collection went beyond the color palette, prints and patterns, and includes a special take on the designer’s signature ruching technique. The Resort 2016 collection introduces a special fabric blocking that utilizes a mixture of solid and ruched fabric to create patterns and shapes that drive from the season’s inspiration.

Completing the look of the 2016 Women’s Resort Collection is a complete line of ready-to-wear inclusive of maxi dresses, kimonos, chic tops, and versatile bottoms.

“I am pleased to further expand upon the success of our women’s ready-to-wear line for the Resort 2016 season.  Each piece was thoughtfully designed for versatility, style and ease.  I want to design wearable pieces that enhance and accommodate a busy woman’s lifestyle; whether for travel, work or play,” says Designer, Tori Praver.

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Written By , on July 20, 2015

Screen Shot 2015-07-18 at 12.41.27 AMScreen Shot 2015-07-18 at 12.41.18 AMScreen Shot 2015-07-18 at 12.41.10 AM6 Shore Road by designer Pooja Kharbanda debuts her Resort 2016 Collection at Miami Swim Week.

The 6 Shore Road Resort 2016 collection embodies the spirit of the rich landscape and history of Panama, hometown to designer Pooja Kharbanda. The native Kuna Indians served as a starting point with their vibrant mola, colorful panels made of cotton fabric and thread created by the Kuna women of Panama.

Vibrant colors of turquoise blue, pink, and orange are showcased among floral prints reminiscent of Panama rain forests that are always in symmetry to promote positive energy. In addition to 6 Shore Road’s signature floral print, this season’s Kuna mola is also incorporated into a mandala print, playing back into the rich history of Panama.

In addition to swimwear and resort wear, the 2016 season also introduces new travel bags and sandals which stay true to the prints and lifestyle of the 6 Shore Road girl. The 6 Shore Road Resort 2016 collection will be available starting October 2015.

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Written By , on July 20, 2015

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Miami, FL
. Napa Valley, California’s Mia Marcelle Swimwear, opened the show at SWIMMIAMI with a live electric violinist playing “When I Met You in the Summer” before golden clad models took to the runway.

 The collection included sexy silhouettes, with a personal touch seen in every piece, including an original print, Cube, designed by her 8-year old son.  Adding a twist on traditional one-pieces, plunging necklines and cut out sides featuring intricately braided straps complemented the barely-there bikinis.
The audience was captivated by the bold, golden beauty accents and beehive boufants as the models walked the runway in the 2016 collection wearing gold ankle-strap stilettos and gold hoops. For the finale, model Johanna Da Ru strutted down the runway wearing a $1,500 handcrafted, custom teeny bikini covered in Swarvoski Crystals all fixed to the suit by hand.
Sexy yet functional, the many of the pieces such as the Paia Multi Way Bandeau & Nikki bikini as well as the Hot Coral Chantelle Top & Hana Bottom were expertly crafted with sustainable techno-fabric imported from Italy. This fabric, made with Econly, is 100% regenerated polyamide fibers from post-consumer materials; which when tested in real life conditions proved to be twice as resistant to elements such as chlorine, suntan creams and oils. The innovative construction and the presence of LYCRA XTRA LIFE allows for Mia Marcelle’s swimwear to successfully combine stylish and sexy with strength that will endure wear and tear.
VIP guests were gifted with incredible branded beach bags, packed with all the goodies you need for a flawless day at the beach, including a branded beach towel.
About Mia Marcelle Swimwear

Mia Marcelle designer Amber Wagner, along with her husband Joe Wagner, added some spice to their Napa Valley winery by making it the headquarters for their burgeoning swimwear line. Drawing inspiration from the beauty of confident women, the mother of six chose to chase her dream of fashion by diving head first into the swim world. Her pieces breathe femininity and sensuality, incorporating both sophistication and minimalism.

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Written By , on July 20, 2015

Teen Vogue and Parsons School of Design at The New School announced today a new online fashion education program designed to help millennials launch or transition into a career in fashion. Titled ‘Certificate in Fashion Industry Essentials,’ the program’s enrollment opened today, with the first cohort starting September 15. Certification for completion of the program is provided by Parsons.

The partnership combines the industry knowledge, expertise, and fashion network at Teen Vogue with the innovative designers and faculty at Parsons. The Certificate in Fashion Industry Essentials will complement Parsons’ other degree and certificate fashion programs by offering a new online educational experience that can help students lay the foundation for the knowledge and skills they will need to get ahead in a rapidly changing and competitive industry.

The specially designed coursework from Parsons and Teen Vogue will cover those elements that aspiring fashion professionals need to know in order to lay the foundation for a career in the fashion industry. The online education program will teach students how to hone their focus within the world of fashion, how the fashion industry works, and how to build a personal career brand and network.

“As the next generation of designers and artists continue to express an interest in the world of fashion, it is important for Parsons to offer new opportunities and gateways to access this world,” said Andy Atzert, Vice President, Distributed and Global Education of The New School.  “By partnering with Teen Vogue we can now offer future fashion industry leaders across the globe a chance to learn the skills needed to start in the fashion industry in a way that both democratizes the process and provides insightful, real world experience.”

“Teen Vogue has always worked to educate and inspire our readers on the various career opportunities in fashion,” said Teen Vogueeditor in chief, Amy Astley. “By taking the knowledge and experience of both Parsons and Teen Vogue, we are able to teach the next wave of editors, designers, stylists and more, the fundamentals for success, as well as show them the many paths that are open throughout the industry.”

There are five courses within the program, each covering a different aspect of the fashion industry: Visual Style, Design, Production, Media, and Marketing. Courses combine interactive elements, featuring video lessons taught by Parsons faculty alongside supplemental reading material provided by Teen Vogue and other industry sources. Lessons are reinforced with specific assignments and placed in greater context with real-world advice from Teen Vogue experts and other industry leaders, including Rebecca Minkoff, International Fashion Designer; Amy Astley, Editor-in-Chief of Teen Vogue; and Francesca Sammaritano, Parsons Faculty and former Fashion Designer for Calvin Klein.

In total, the program is equivalent to a full semester course with 42+ hours of online instruction and self-study; including 70+ on-demand video lessons taught by 20+ instructors and a combination of skills and career-focused assignments.

For more details and for initial registration, visit teenvogue.parsons.edu/enroll

About Parsons School for Design

Parsons School of Design is one of the leading institutions for art and design education in the world. Based in New York but active around the world, the school offers undergraduate and graduate programs in the full spectrum of art and design disciplines, as well as online courses, degree and certificate programs. Critical thinking and collaboration are at the heart of a Parsons education. Parsons graduates are leaders in their respective fields, with a shared commitment to creatively and critically addressing the complexities of life in the 21st century. For more information, please visit www.newschool.edu/parsons.

About Teen Vogue

Teen Vogue, a Conde Nast brand, is the leading source of fashion and beauty news for style-conscious teens and twentysomethings everywhere. It brings the sophistication and authority of Vogue to a new generation of savvy young women who desire to be on the cutting edge of fashion, beauty, and culture. Teen Vogue, launched in February 2003, reaches an audience of five million through print and 12 million more through a combination of teenvogue.com, 15 social media platforms, a robust video channel, and hundreds of retail shopping events annually. Conde Nast is a global media company producing the highest-quality magazines, websites, and digital content. The company’s portfolio reaches more than 263 million consumers in 30 markets and includes many of the world’s most respected and influential media properties.

About Qubed

The program will be powered by Qubed, an online education company that partners with world-class global brands and top-tier universities to provide unparalleled learning experiences and inspire the next generation of talent. http://www.qubededucation.com

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Written By , on July 20, 2015

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New York & Company (NYSE: NWY) is pleased to announce that actor, musician and style influencer Jennifer Hudson will be the new face of their Soho Jeans Collection.  The award winning actress, accomplished songstress and generous philanthropist will appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude.  The new Soho Jeans Collection and Jennifer Hudson hit stores Wednesday, July 22, 2015.

In the campaign, Hudson is depicted in a familiar work environment: on a cobblestone set of a film, on stage with microphone in hand, in a glamorous loft at the piano and seated in a director’s chair on a movie studio lot.  Effortlessly styled in a variety of separates that reflect the 70’s inspired fashion that is happening now, Hudson is seen in a range of Soho Jeans styles, from high waist flare sailor jeans, boyfriend jeans and high waist jean leggings, to a boho fringed skirt.

The Soho Jeans Collection, available exclusively at New York & Company is sold at stores across the country and online atwww.nyandcompany.com, retailing for under $70 and available in sizes 0-18.  To celebrate the launch of the campaign, New York & Company customers who purchase a pair of Soho Jeans can get an additional pair for free.

“I have always loved Jennifer Hudson. She is a true inspiration.  Jennifer embodies the aspirations of so many women.  She inspires us with her commitment to realize her dreams every day. We felt the Soho Jeans Collection was the perfect fit for Jennifer, as it is inspired by music, reflects a cool attitude and fits her busy lifestyle,” explained Gregory Scott, New York & Company’s CEO.

“What I love most about New York is the diversity. It’s a haven for individuality and I have always found that to be inspiring. That sort of energy affects me in all ways but especially when it comes to my style. New York & Company’s Soho Jeans Collection helps women the same way with a line that’s fashion forward, great fitting and comfortable for whatever your day brings,” says new spokeswoman Jennifer Hudson.

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Written By , on July 20, 2015

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Today Stance announced that Rihanna has joined the brand as a contributing Creative Director and named as a Punk & Poet brand ambassador. As a creative partner, Rihanna will design multiple seasons of her signature women’s collection throughout a multi-year partnership with Stance.

“I’ve had a great relationship with Stance for a long time and ‎I am happy to be working with them on such a fun and creative project,” said Rihanna. “This is an exciting new venture.”

To celebrate the kick-off of the relationship, Stance has released two limited edition styles in a print called Murder Rih Wrote. Both styles are 3-of-a-kind sets, meaning there are 3 socks in the set, each with slightly different graphics that make for a mix and match collection.

The first limited edition style, in which Rihanna is pictured, is a combed cotton over-the-knee silhouette. The second is the Murder Rih Wrote crew sock which is available in both men’s and women’s sizes. Each crew set is individually numbered, making it a true collector’s piece, with only 1,500 sets produced. Both styles are available now exclusively at Stance.com.

“Rihanna epitomizes what it means to dress by your own rules. She is a fashion pioneer and we are excited that she has made Stance her next canvas,” said Candy Harris, SVP of Stance’s Women’s Division. “This is a seminal moment for the sock category because together Rihanna and Stance have the ability to take an accessory you’ve never thought about and transform it into one you can’t live without.”

Rihanna’s first complete Stance sock collection will be unveiled this fall and will be available globally. As a contributing Creative Director, Rihanna will also work on various creative projects with Stance throughout the life of the partnership.

To get exclusive updates on Rihanna’s creative contributions to Stance, follow @stancemuse on Instagram and Twitter, and Stance Muse on Facebook.

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