HSN and Tennis Great Serena Williams Return to New York Fashion Week to Present Serena Williams Signature Statement Fall Collection at KIA STYLE360
Written By pdnews, on September 8, 2015
Live content retailer HSN and the multi-faceted tennis legend, fashion icon and successful businesswoman Serena Williams will set the internet ablaze when they return to KIA STYLE360 New York Fashion Week onSeptember 15, 2015 to present Serena’s fall Signature Statement Collection during a special HSN.com “Front Row” live stream event. The innovative retailer is transforming the way designers bring their collection to market by allowing fans of Serena’s fall collection to shop the runway online immediately following the show.
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“Throughout my life, I’ve always believed in pushing boundaries…whether it’s in tennis, business or fashion!” said Williams. “By offering my Signature Statement collection exclusively through an innovative retailer like HSN, I’m able to communicate directly with my fans. This year my runway show will be broadcast live, and you can shop the collection immediately afterwards. That is exciting to me and not common in fashion today.”
With the ultimate Calendar Grand Slam within her grasp in New York this summer, Serena Williams will partner with HSN and leading manufacturer Tiger J to present one of the most exciting runway shows of the season on Tuesday, September 15. Before the show, Serena will host a special live Q&A via Periscope at 2:30 p.m. (ET) where fans can get a peek behind the scenes at the show and learn more about the inspiration for her latest collection. For more information, check out #SerenaonHSN.
“Serena is a force both on the court and on the runway,” said Bill Brand, President of HSN. “We love that at HSN we are able to showcase a different side of Serena. This ‘Front Row’ live stream special of her fashion show is a great way to connect Serena directly with her fans and give them the immediate opportunity to shop.”
The Serena Williams Signature Statement Collection runway show will feature 26 looks that are bold, confident and chic with a touch of edgy street style. Inspired by the legendary tennis player’s chic and flirty style, the collection is designed for women of all shapes and sizes who desire easy-fitting, yet edgy, contemporary silhouettes. The color palette for the collection has notes of 70s retro glam, featuring warm neutrals and rich jewel tones and lots of fringe!
After the final model walks the runway, Serena will sit down for a brief chat via Periscope to answer questions from fans and announce a special social contest in which a few lucky fans can win a one-of-a-kind couture piece from the collection.
Available exclusively on HSN.com both during and immediately following the show, the collection will include 14 styles, such as beautiful faux shearling jackets, color block soft knit sweaters, tunics, printed jogger pants and more. Novelty details include prints in Aztec with drapery silhouettes and asymmetrical hems. Prices for the collection range from $29.90 to $129.90, offering value and exceptional style all in one.