Written By , on October 30, 2014

The role of creative director or head designer, or artistic director—the actual title varies —is one of the most coveted in the fashion industry. The impact a creative director can have on a company can either make or break its brand. And it’s not just in fashion: the shift to a more innovation-driven economy is emphasizing the need for creativity as an essential component of entrepreneurial thinking and global success.

To help connect theory to practice, research from Columbia Business School and INSEAD recently examined the collections of the world’s top fashion houses to see whether foreign professional experiences of creative directors facilitate innovations for firms. They discovered that the experiences abroad of the creative directors were indeed driving the creativity ratings of their collections.

“The fashion industry is a one-trillion dollar machine and the success of individual brands depends on keeping the engine of creativity running smoothly,” said Adam Galinsky, the Vikram S. Pandit Professor of Business at the Columbia Business School. “Our findings could prove useful to not only the world’s leading fashion brands but companies more generally when they’re assessing what their next executive should bring to the table.”

Through the study, Galinsky and his colleagues at INSEAD, Frederic Godart, William Maddux, and Andrew Shipilov introduced theForeign Experience Model of Creative Innovations to explain how three dimensions of foreign work experience—breadth, depth, and cultural distance—can be a critical catalyst for creativity and innovation:

The researchers found that the world’s top fashion companies delivered more creative innovations if their creative directors had professional experiences abroad. The breadth, depth, and cultural distance all had positive effects on the creativity of their firm’s fashion lines. However, there is one important caveat – although time spent abroad always remained positive, too much breadth and too much cultural distance began to have negative effects on creativity. So there is an optimal amount of breadth and cultural distance to produce these creative innovations.

These results have implications for both companies and individuals. Companies may benefit from ensuring that their leaders have or can acquire professional experiences abroad. Additionally, individuals who want to enhance their creativity might proactively seek to work abroad for substantial periods of time to increase their creativity, which would enhance their appeal to other organizations.

“While the effectiveness of professional foreign experiences on creative outputs varies based on the types and amounts of experiences, executives who have no professional foreign experience are at a significant creative and career disadvantage,” saysFrederic Godart, a Columbia alum now assistant professor at INSEAD.

The broader research stream explains how experience in foreign countries:

The Research

The study titled, “Fashion with a Foreign Flair: Professional Experiences Abroad Facilitate the Creative Innovations of Organizations,” is authored by Adam Galinsky of Columbia Business School and Frederic C. Godart, William W. Maddux, and Andrew V. Shipilov of INSEAD.

The paper examines 11 years worth of collections from 270 of the world’s top fashion houses. In addition, the researchers collected life and career histories of creative directors who worked for the various fashion houses.

The study found that breadth, depth, and cultural distance of a creative director’s foreign professional experiences all had positive effects on the creativity of their firm’s fashion collections. However, too much breadth and cultural distance had negative effects on fashion collections creativity. Overall the depth of foreign experiences turned out to be the most critical factor for these creative innovations. Deep foreign experience affords greater the opportunity for greater adaption whereas breadth and cultural distance offer variety, but not the same opportunity to adapt to one’s foreign environment.

To learn more about the cutting-edge research being conducted at Columbia Business School, please visit www.gsb.columbia.edu.

About Columbia Business School
Columbia Business School is the only world–class, Ivy League business school that delivers a learning experience where academic excellence meets with real–time exposure to the pulse of global business. Led by Dean Glenn Hubbard, the School’s transformative curriculum bridges academic theory with unparalleled exposure to real–world business practice, equipping students with an entrepreneurial mindset that allows them to recognize, capture, and create opportunity in any business environment. The thought leadership of the School’s faculty and staff, combined with the accomplishments of its distinguished alumni and position in the center of global business, means that the School’s efforts have an immediate, measurable impact on the forces shaping business every day. To learn more about Columbia Business School’s position at the very center of business, please visit www.gsb.columbia.edu.

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Written By , on October 30, 2014

PepsiCo Masha Reva Designs

#PEPSIVOGUEIT – The culmination of a 10-month partnership program, Pepsi® today debuts its latest global fashion collaboration, “The Pulse of New Talent” collection in partnership with Vogue Italia. In celebration of Vogue Italia‘s 50th Anniversary, the two iconic brands have partnered to identify and showcase 10 cutting-edge, emerging design talents from around the world to create a 20-piece fashion collection featuring men’s and women’s clothing and accessories.

Presented in full for the first time today during the Vogue Fashion Dubai Experience 2014, “The Pulse of New Talent” collection captures the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world-view. The designers include: Masha Reva (Ukraine), Stella Jean (Italy), Suno (USA), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India), Lulwa Al Amin (Bahrain) and William Okpo (USA).

“Pepsi goes beyond refreshment in a can  — it is an iconic lifestyle brand known the world over with creativity and culture as a touchstone of our DNA,” said Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands. “In keeping with that heritage, we want to reward, honor and showcase creativity in all its forms, as well as the people who make it NOW. This partnership with Vogue Italia is a perfect opportunity to support a whole new generation of talent.”

The 20-piece collection features inspired and inventive designs – from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags.

Within a collection rich with talent and creativity, Pepsi identified one in particular – the Ukraine’s Masha Reva – as a designer destined for greatness. To help Reva continue on her design journey, Pepsi will support the development of her brand with a $50,000investment.

Reva will join fellow “Pulse of New Talent” designers in Dubai, UAE for the Vogue Fashion Dubai Experience 2014, which returns to the United Arab Emirates metropolis for a second consecutive year to stage exclusive events developed to support emerging talents in fashion. The event, organized by Emaar in partnership with Vogue Italia, takes place at The Dubai Mall October 30November 1, 2014.

Dubai is pulsing with energy and talent; a city truly emerging as a 21st fashion capital. As a leader in the fashion industry, we continue our mission to support up and coming designers and are proud to partner with Pepsi to host these talented 10 on a global stage to share their creativity with the world,” said Franca Sozzani, Editor in Chief, Vogue Italia.

“We were incredibly impressed with the level of sophistication, vision and design capability that these young creatives brought to our partnership,” said Mauro Porcini, Senior Vice President and Chief Design Officer, PepsiCo. “Their re-imagination of our color palette and iconic logo put a refreshing spin on ‘The Pulse of New Talent’ collection and they are no doubt the talents who’ll be creating the designs and culture of our future.”

The Pepsi x Vogue Italia collection follows the success of the iconic cola’s first-ever global fashion capsule collection, the “Live for Now Collection,” which featured six global designers and was available at influential international retailers including Bloomingdale’s in the U.S., colette in Paris and Liberty of London. In addition, 2014 marked the brand’s exclusive partnership for fashion collaborations with Bottletop, a British luxury accessories brand, supporting the Narciso Rodriguez (heart) Bottletop Collection.

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Written By , on October 29, 2014

Le Jolie Runway Show

LeJolie.com  presented Style Fashion Week in LA last week, providing guests with an iconic runway show, eco-friendly goodie bags (including $25 discount cards and tank tops), a fabulous wrap party, and a Louis Vuitton purse giveaway contest, with fashion and beauty blogger Nica Adrienne as the winner.

Le Jolie’s closing show was a black-and-white themed party on the runway, with designer labels as the host. With media attendees such as Style Haul and Fashion Monster and celebrities like Najee De-Tiege and Derrick Whitney lining the runway, the fun and energetic fashion show changed the future of Style Fashion Week forever! “[Le Jolie] presented a high energy, bubbly and fun runway show like no others. They started off with the black and white swans ballet dancers……Bravo!!” – LA Fashion Week.

Guests were treated to a stunning black swan themed act by 2 ballerinas performing a dance to an enchanting string of violins, they left the audience in silence with high anticipation for what was next to come! America’s Next Top Model finalists Kiara Belen and Raina Hein animatedly opened the runway show in Balenciaga dresses, while black and white balloons poured down on the models and audience from above. After the attention-grabbing opening, Little Black Dresses by Gucci were exhibited one after another, followed by versatile black and white styles by Valentino, Dolce & Gabbana, Versace, and BCBG.

As the models lined the runway for their final walk, World’s First Supermodel and Top Model judge Janice Dickinson closed the show in a sea of black and white wearing a red Valentino bow tie dress.

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Written By , on October 29, 2014

Stylinity Screenshot

Stylinity Screenshot

Stylinity, a new mobile app letting users share shoppable images – and earn rewards for purchases they influence – is now available for download on iTunes.  Stylinity believes your style inspires your friends, and you should share in rewards for purchases driven by your recommendations.  To celebrate the launch, Stylinity has announced its Fall Fashion Sweepstakes – users enter to win simply by trying the app and sharing a shoppable picture. Full details available at Stylinity.com.

The app is easy and fun – instead of hashtagging brands in their #ootd, users use their iPhones to scan price tags and attach product information to their photos, creating a shoppable link embedded in the image.  It’s as simple as Shop – Scan – Snap – Share – Score!

Users shop favorite stores and use the barcode scanner to instantly enter product information.  With pricing, product description and an “I Want This” purchase link embedded in the photo, they snap a great picture, using the timer and multiple pose feature, andshare to favorite social networks, right from the app.  Then, they score – earning rewards points redeemable for cash, products and exclusive experiences.

Unique among social shopping & discovery apps, Stylinity puts users in control – sharing individual style in their own individual way – as they really wear, use, and live with products.  Users choose the items, style the Look, and take the photo in their own vision, with their creativity shining through from start to finish.  Photos shared through Stylinity feature fashion, beauty, home decor and more – any outlet for personal style and expression.  Shoppable images are also shared on Stylinity.com, a social shopping discovery marketplace.

“Stylinity is the only app that recognizes your style influence and rewards you for purchase-driving recommendations,” said Tadd Spering, CEO.  “It brings the fun, social experience back to shopping, letting you show your style off as you share your life moments and memories through shoppable photos.  Your friends already want to know where you got that great outfit you’re wearing in your latest Selfie – now you get rewarded when they purchase it.”

Stylinity features products from hundreds of brands, from Urban Outfitters to Forever 21 to The Limited to Sephora. New brands go live every week.

For more information, visit Stylinity.com.  Stylinity is available on iTunes.

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Written By , on October 27, 2014

Book Cover The First Ten Years

H&M, Hennes & Mauritz, A.B., one of the world’s largest fashion retailers in the world is excited to announce a new book available in select stores on November 6th to coincide with their Alexander Wang x H&M launch. The brand, a pioneer of designer collaborations, has dug into their archive to highlight a decade of partnering with luxury designers in an exclusive collector’s edition book available in select H&M stores on November 6th.

In 2004, the Karl Lagerfeld for H&M collection changed fashion forever by bringing luxury style to a new audience at affordable prices. “Taste and looking chic is no longer a question of money or how you spend, but how you create a unique sense of style” says Lagerfeld.

The democratization of fashion is in the H&M DNA and for the past ten years the Swedish brand has exposed cutting edge designs from all the modern day greats. From Stella McCartney’s dedication to create eco-conscious pieces to Sonia Rykiel’s knitwear, to the glitz of Versace the brand has redirected fashion retail trends and proven chic is not a question of money.

The book, The First Ten Years takes readers through the creative journey of past to present designer collaborations. With dedicated chapters for each designer, readers can expect an insider view of archive materials surrounding each collection. In addition to ad campaigns, quotes and interviews some never before seen materials will be woven into this fascinating read.

On October 27th, H&M’s NYC flagship at 589 Fifth Avenue will applaud the past decade with a commemorative design retrospective in-store showcasing iconic looks from each past designer ending with this year’s Alexander Wang x H&M collection. In anticipation of the Alexander Wang x H&M collection, the store will showcase a new look daily to give window-shoppers the opportunity to see the pieces in person and make their list before the November 6th launch.

The First Ten Years, a one-hundred and forty page collector’s edition will feature the designs and imagery from Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Commes des Garcons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace,Marni, Maison Martin Margiela, Isabel Marant and Alexander Wang. The book will retail for $34.95, available for purchase November 6, 2014 at select H&M store locations throughout the US. 25% of the cover price will go to UNICEF.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has around 3,300 stores in 54 markets including franchise markets. In 2013, sales including VAT were SEK 150,090 million and the number of employees is more than 116,000. For further information, visit hm.com.

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Written By , on October 27, 2014

Tracy Paul and Torrid Tullulah Rumer and Demi Tracy Paul and Torrid Rumer Willis

LA fashion stylists, bloggers and influencers joined Tracy Paul& Company at the Chateau Marmont in West Hollywood to recognize plus-size fashion brand Torrid for an intimate cocktail fete. The theme of the night was BODY BEAUTIFUL, led by the brand that young, stylish women turn to when they want to look sexy and edgy, and feel fabulous in the latest trends.

Torrid’s collection of on-trend apparel, accessories, swimwear and lingerie is designed exclusively for women sizes 12 to 28. Torrid has been the best-kept secret in fashion, inspiring ladies of all sizes to “wear what you love” with no excuses. Celebrating alongside Torrid was Rumer Willis who is known for her confident, fashion-forward style. Torrid and Willis share the belief that no matter what your size, fashion should never be sacrificed.

“One of the most important pieces of advice I have ever been given is that whatever you wear you should feel beautiful, sexy and comfortable in your own skin.  I am so happy to be hosting an event for a brand like Torrid that makes sure that women of all shapes and sizes can do just that,” said Willis.

“Torrid is a discovery of self, creativity and power.  It’s transformative.  We continue to see the epic change in women everywhere who find the brand,” remarked Tracy Paul, CEO of Tracy Paul & Company.

The night’s impressive showing of industry insiders, press and Hollywood’s social elite proved that fashion’s “best kept secret” has been indisputably revealed.

Special guests included celebrity stylist Maeve Reilly, whose cutting-edge style has earned a cult following on the red carpet. “Torrid provides the opportunity to look and feel like a badass at any size,” Reilly remarked.  “Style should not be contingent upon your size and I am so excited to be working along side a brand that empowers plus-size women in the midst of an industry so focused on Photoshop and sample sizes.”

Notable guests included actress Demi Moore, Tullulah Willis and TV personality Kristin Cavallari. Also on hand were the official faces of Torrid: top models Georgina Burke, the 25-year-old Australian beauty, and stunning Brit Philomena Kwao, also age 25. Torrid CEOLisa Harper and Liz Munoz, SVP of Design, also attended. “We offer uncompromising plus-size fashion with an exceptional fit.  Our clothing has attitude.  No one bothers to do that right,” said Munoz. “I know the disappointment of shopping and never finding anything and now I finally get to design and wear something that truly makes me feel and look great. It’s transformational.”

In the penthouse of Chateau Marmont, Hollywood’s most iconic venue, guests were abuzz as they got a first look at Torrid’s Holiday Collection. Spotlighting the latest party trends, each look is designed to get noticed. Also catching eyes were Torrid’s sexy new shoes and dazzling statement jewelry, displayed in lacquer cases.

The elegant decor included bouquets of white roses, fragrant candles and custom Torrid logo pillows. Torrid editorial images by top fashion photographers Hunter & Gatti adorned the walls.

The event spoke volumes about Torrid’s new role in the fashion world—empowering women, no matter their size, to express themselves with resounding confidence. Only a brand like Torrid could capture what it truly means to wear what you love.

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Written By , on October 27, 2014

154216LOGO

Okay App, is a fashion app designed to help its members make those tough decisions easier when it comes to choosing outfits. Okay App is edited by Paris Imagination Ltd, a company created by a team of French fashion, web and finance professionals. The Okay App is managed in Paris and launched worldwide October 15, 2014.

Users of the Okay App choose a category and question, for example a first date, and upload a series of outfit options. The fashion collective, made up of personal followers, as well as advisors from Paris, Milano, London, Tokyo, LA and New York, can vote and comment too.

The user creates their own profile, follows other users and invites friends to get involved. It can be used it for a whole range of major fashion choices, as well as inspiration for entirely new looks. For Members who are in the changing room and can’t decide which outfit to buy, or just want a feedback on what to wear to their birthday party, it’s Okay to ask.

Members are never without a second opinion when it comes to choosing that dress! Download the new Okay App, and discover an entirely new way of innovatively choosing your wardrobe. Okay App will be launching in 60 countries worldwide, and is available in seven different languages.

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Written By , on October 27, 2014

Shanghai Tang Nicole KidmanPioneering Chinese luxury fashion brand Shanghai Tang celebrates its 20th anniversary this year with the launch of a momentous project that will turn modern Chinese fashion into an unstoppable force in the style capitals of the world.

Starting with a glamorous show in Shanghai on October 22 as the focal point of Shanghai Fashion Week, Shanghai Tang will launch a series of initiatives in the coming years under the China Fashion Chic umbrella. Shanghai Tang has conceived the China Fashion Chic platform to nurture the very best emerging designers in China and inject new energy into modern Chinese fashion chic.

Shanghai Tang invited two leading Chinese designers, Masha Ma and Wang Pei Yi, to develop capsule collections for SS15, showcased within a mega fashion show that climaxed with Shanghai Tang’s own SS15 collection.  The catwalk featured internationally renowned Chinese super models Liu Wen, Bonnie Chen and Zhao Lei.

Speaking on the China Fashion Chic red carpet, Oscar-winning actress Nicole Kidman congratulated the brand on its achievement. “I like that this is their 20th anniversary and you’re starting a big celebration on Chinese fashion and I love that this is the leading brand.”

Renowned actress Lin Chiling said, “We have been working together for many years. Today, Shanghai Tang is showing a Chinese lady’s past, present, and future.  Shanghai Tang is the bridge between Chinese fashion and Western style.”

Raphael le Masne de Chermont, Executive Chairman of Shanghai Tang, said, “Shanghai Tang has been the global curator of modern Chinese chic for 20 years and in 2014 we will take the next step in our journey to position luxury Chinese fashion on the world stage. We feel honoured to lead this internationalization of Chinese style through China Fashion Chic and we are excited about the coming years.”

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Written By , on October 24, 2014

Lingerie Fashion Week® is set to announce the official designer lineup for the forthcoming SS15 season, a mix of emerging and established designers from around the globe. Marking the fourth consecutive bi-annual season of the pioneering event, Lingerie Fashion Week® will take place October 24th & 25th at Center548 in Manhattan’s gallery district.

 

lingerie-fashion-week-new-york

lingerie-fashion-week-new-york

Isn’t it suite? THE SUITE debuts at Lingerie Fashion Week® SS15, a Holiday + Spring Press Preview housed on-site and running concurrent with the two days of shows. Brands living #thesuitelife include: Affinitas & Parfait, Andrée Ciccarelli, Fruit of the Loom, GemPicket, Harlow & Fox, Lola Haze, NaïS, Nevaeh Intimates, Play Out Underwear, Secrets in Lace, Soak Wash, Suzy Black, The Giving Bride, Tia Lyn, Toru & Naoko and You! Lingerie.

Presented by The Lingerie Journal, a dedicated Ones to Watch Special Exhibition Viewing and Cocktail Reception will kick-off the two days of shows on Friday. Ones to Watch will showcase emerging designers from around the globe including Bella Petite (U.S.), Bunny Blanc (Poland), Suzy Black (U.S.), The Lilith Collection by Olivia Danielle (U.S.) and Toru & Naoko (Chile); while the sister Ones to Watch: BRITISH INVASION Exhibition will expose emerging UK labels JANAY Intimates, Kocolala and StephieAnn. Housed in the Sponsor Lounge, both OTW Exhibitions will remain on display to all guests of Lingerie Fashion Week through Saturday night. Returning for a second season, pin-up powerhouse Secrets in Lace will take to the runway Friday evening, showcasing Secrets in Lace Lingerie & Stockings as well as Dita Von Teese Stockings by Secrets in Lace. A showstopping runway performance will be set to the live sounds of famed jazz musician Brain Newman (perhaps best known as Lady Gaga’s go-to trumpet player), joined by burlesque sensation Angie Pontani. Returning for a third consecutive season, BRADELIS NEW YORK will close the evening on Friday with a Runway Show followed by a Presentation and Cocktail Reception. Currently counting three New York storefronts including Soho & Madison Ave, the brand offers luxury lingerie for everyday wear; combining the best of American function with Japanese craftsmanship.

A multi-designer Made in the USA Runway Show will kick off day two, exposing independent designers Andreé Ciccarelli (New York), Lola Haze (New York) and The Giving Bride (New York/Chicago). Bring on the baby bumps – fellow Lingerie Fashion Week veteran You! Lingerie returns for a second season, storming the runway with an army of expecting models clad in fashion-forward maternity and nursing lingerie. Counting a cult following of Lady Gaga, Britney Spears, Kesha and Taylor Momsen, to name a few, designer Stephanie Paterek of NYC Sex Trash debuts lingerie-as-RTW concept Love Cage - via a Presentation that will make even Christian Grey blush. Victor Victoria: gender neutral underwear brand Play Out will take the stage Saturday evening, showcasing their signature women’s line as well as a highly anticipated men’s underwear debut in a gender-blurring, boundary-pushing Runway Show – including a performance by All Girl Skate Jam, the first and original skateboarding brand encouraging women to break into the male-dominated skateboard industry.

Closing the season Saturday night, the Official Closing Benefit returns as the only open-to-the-public event held each season at Lingerie Fashion Week®. In honor of Breast Cancer Awareness Month, this season 20% of all ticket sales will go to benefit SS15 Non-Profit Partner PinkChoseMe Foundation (www.pinkchoseme.org <http://www.pinkchoseme.org/> ), a non-profit organization working to educate, uplift and support women whose lives have been affected by breast cancer. The event will feature a Runway Show in two parts: a Lingerie Fashion Week Finale Show featuring the season’s designers, followed by an empowering showcase exposing the femininity of breast cancer survivors and women living with breast cancer held in partnership with PinkChoseMe. The event continues with a two hour open bar soirée provided by Official Spirits Partners Cayrum and VEEV® Spirits, alongside mouthwatering light bites courtesy of gardein. Drawing attendance of 300+ guests comprised of influencers and tastemakers within the New York fashion, creative and philanthropic communities, tickets are priced in three tiers of $100 (General Admission), $150 (Seated) and $200 (Front Row), available now at: www.lingeriefw.eventbrite.com<http://www.lingeriefw.eventbrite.com/> .

All shows are privy to hair & makeup provided by the talented artists of SS15 Backstage Beauty Teams The Temple, a Paul Mitchell Partner School and MAKEUP FOR EVER Academy, along with fashion styling services courtesy Official Styling Agency Accessory2. The season is further joined by Industry Media Partners The Lingerie Journal and The Best of Intima, leading boutique London tradeshow The Lingerie Edit,Non-Profit Partner PinkChoseMe Foundation and Official Spirits Partners Cayrum and VEEV® Spirits. Guests of the SS15 season are also privy to delicious garden-grown light bites from leading sustainable protein brand gardein, the Official Goodness of Lingerie Fashion Week, as well as beverages from Neuro Drinks, offering guests best-selling flavors BLISS White Raspberry, SONIC Super Fruit Infusion and DAILY Tangerine Citrus. Guests at the Closing Benefit will be the lucky recipients of the SS15 Official Gift Bag, including goodies courtesy of Hanes Hosiery, Seductive Couplets Game Deck, Uni K Wax and more.

About Lingerie Fashion Week®
www.lingeriefashionweek.com <http://www.lingeriefashionweek.com/>
The first Fashion Week worldwide exclusively created for intimate apparel brands, Lingerie Fashion Week® presents a progressive events marketing platform merging the lingerie, fashion and creative communities. Representing a $14 billion and rapidly growing market segment (in the U.S. alone), the multi-day event presents an exciting industry hub designed to shed a powerful spotlight on both intimates designers and the industry as a whole. Each season features a mix of emerging and established intimate apparel brands from around the world, comprised of lingerie, loungewear, sleepwear, shapewear, hosiery/legwear, lingerie solutions, lingerie accessories and mens underwear. The event debuted in February 2013 to a result of over 1 billion total media impressions to date, attended by domestic and international press, stylists, retailers, fashion and intimates industry influencers, creative tastemakers, and VIPs; reaching audiences from North & South America to Europe and Asia.

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Written By , on October 24, 2014

Raf-Simons-works-on-his-reinterpretation-of-a-Dior-dress-Photo-Courtesy-of-CIM-Productions

Raf-Simons-works-on-his-reinterpretation-of-a-Dior-dress-Photo-Courtesy-of-CIM-Productions

Film & TV distributor The Orchard has acquired all rights in the U.S. and Canada to director Frédéric Tcheng’s fashion documentary Dior and I, which premiered at the 2014 Tribeca Film Festival to outstanding praise. This marks the third fashion film for Tcheng, who previously co-wrote and co-directed Diana Vreeland: The Eye Has to Travel and co-produced Valentino: The Last Emperor. The documentary captures the entire process behind Raf Simons debut couture collection in his new position as Creative Director of Christian Dior Couture.

“I am extremely excited to be working with the Orchard on bringing the film to its North American audience,” said director Frédéric Tcheng. “They clearly have a passion for and understanding of the film that will translate to a successful roll-out.”

In 2012, legendary French fashion house, Christian Dior Couture, announced designer Raf Simons as its head Creative Director.  Dior and Ipays homage to the work of the talented Dior atelier and takes a privileged, behind-the-scenes look at the makings of Simons’ debut haute couture collection and how it returned to the origins of the house of Dior.

The film takes an intimate, vérité-style glimpse at the inner workings of the Dior atelier, capturing the entire eight-week process up until the premiere of Simons’ collection. This includes the little-seen atelier workers – the heart and soul of the fashion industry – some of whom have sewed for Dior for decades and do so with an unbridled passion. Together, they form a support system for Simons and help to create his masterpiece collection, with every line they sketch and bead they sew.

A whirlwind of creativity, stress, determination and triumph, the movie boasts mass and niche appeal.

Dior and I is a visually and emotionally stunning film about an oft unseen part of the process in the world of high fashion,” said The Orchard’s SVP of Film & TV, Paul Davidson. “Frédéric Tcheng has crafted a documentary that, much like the elegant creations in the world of Dior, deserves to be seen.”

The film is slated for a 2015 theatrical release in the US and Canada. The deal was negotiated by Danielle DiGiacomo of The Orchard and Josh Braun of Submarine.

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