Written By , on June 30, 2015

Ellen DeGeneres debuted her new lifestyle collection, ED on EDbyEllen.com today.  Featuring an array of product categories including home, apparel and accessories, ED is a lifestyle brand inspired by the iconic style, values and personality of founder, Ellen DeGeneres.  Named after Portia de Rossi’s long-standing nickname for Ellen, ED is reflective of Ellen’s personal lifestyle from in front of the camera to shopping with friends over the weekend and entertaining at home.

 

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The apparel collection features a perfect blend of casual and tailored sensibility enhanced with Ellen’s sharp attention to detail.  Ellen DeGeneres said, “I set out to fill a void in the marketplace of high quality, comfortable yet chic and easy-to-wear pieces with impeccable detailing. That’s what makes it so special and why I’m so thrilled my ED line if launching and everyone can finally have a piece of me… You know what I mean.”

J. Christopher Burch, CEO of Burch Creative Capital and Founding Partner of ED, said, “Ellen’s passion and keen eye for design inspired this entire venture, and she has been a wonderful and dedicated partner. The brand came together so seamlessly and I am proud and excited for today’s launch of EDbyEllen.com as we bring this extraordinary brand to the marketplace.”

“Ellen has been a trailblazer and our strategic plan is just as innovative,” said Marisa Gardini, Managing Partner and CEO of ED.  “The launch of the ED flagship ecommerce site poises us for expansion into multiple categories, countries and distribution methodologies.  It is a true representation of Ellen’s design aesthetic and attention to quality and detail.”

Designed to be mixed and matched, key items include bomber jackets, tailored separates in Italian fabrics, woven shirting, hand drawn graphic tees, and cotton French terry sweatshirts complete with sayings that epitomize Ellen- Happiness, Love, Joy. Signature elements such as embroidered “love” messaging, handcrafted buttons and foulard linings are prevalent throughout the collection as is Ellen’s love and support of animals which are seen on items such as “perfectly-imperfect” graphic animal tees, sweatshirts, pins and totes.

Embracing a modern rustic aesthetic, the home collection uniquely mixes clean lines, textures and artisanal, hand crafted finishes inspired by Ellen’s ever-growing passion for collecting antiques and art. Her love for entertaining at home is also emphasized throughout the entire collection, especially with unique ceramic serveware pieces, animal motif barware sets and versatile handcrafted textiles. Additional highlights include hand painted plates, indigo dyed and hand stitched pillows and patchwork throws.

Apparel and accessories retail for $25 to $395. The home collection ranges from $25 to $365.

About ED
ED is an American lifestyle brand inspired by the iconic style, values and personality of founder, Ellen DeGeneres.  With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high quality collection of women’s apparel, accessories and decorative home.  The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and consumers around the world.  ED will be available exclusively on EDbyEllen.com

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Written By , on June 19, 2015

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Stuart Weitzman’s Fall 2015 advertising campaign featuring Gisele Bundchen is all about the legs, with its extreme thigh-high stocking boot taking center stage. Shot by renowned fashion photographer Mario Testino, the black-and-white ads embrace a distinctively minimalist aesthetic.

Worn seductively by Gisele, the ALLLEGS boot hugs the supermodel’s legs, showcasing the extreme thigh-high’s sleek, form-fitting silhouette and unique 28-inch length. Chic to the core, the ALLLEGS is a stylishly dramatic addition to the brand’s iconic stretch suede thigh-high boots with drawstring closure. The ALLLEGS is available for pre-order on www.stuartweitzman.com and at Stuart Weitzman retail stores nationwide.

“I could not have picked a better pair of legs than Gisele’s to show off such a sexy boot. She defines the term ALLEGS, and inspired its name,” said designer Stuart Weitzman.

Gisele, who debuted as the face of the Stuart Weitzman brand in the Fall 2014 advertising campaign, was chosen because of her international fashion icon status and her unique ability to personify the multi-facets of the Stuart Weitzman woman, from fashion-forward trendsetter to sophisticated tomboy to multi-tasking mom to the quintessential girl-next-door. With her lithe physique, bronzed skin and tousled golden locks, Gisele personifies the confidence, empowerment, beauty and ease women feel the moment they slip into their Stuart Weitzman shoes.

In the world of Stuart Weitzman, “sexy” means being comfortable and confident in your own skin, and the campaign captures this essence in an effortlessly chic way while clearly showcasing the new season’s essential silhouettes. The international advertising campaign will launch in the United States, Italy, France, England, Dubai, Germany, Spain and Asia. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Milan, Paris and Hong Kong. A behind-the-scenes video and additional creative content will be featured on www.stuartweitzman.com and in Stuart Weitzman boutiques worldwide.

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Written By , on June 8, 2015

Cadillac today announced a multi-season partnership with the Council of Fashion Designers of America (CFDA) in support of the first-ever New York Fashion Week: Men’s. The partnership adds to Cadillac’s continued commitment to the growth and unification of the menswear market by supporting both emerging and established designers. Cadillac will also continue as the presenting sponsor of New York Men’s Day (NYMD) for the second consecutive season.

“The rise of menswear in the world of style provides a great opportunity to celebrate those who are true risk takers and innovators,” said Melody Lee, director of Brand Strategy & Planning, Cadillac. “As the presenting sponsor of New York Men’s Day and a supporting partner of New York Fashion Week: Men’s, Cadillac will play a significant role in unifying the world of men’s fashion and further enabling those who dare greatly.”

Cadillac began to develop its roots within the men’s fashion space as a partner for the first NYMD in 2013, providing a platform for menswear designers to showcase during the traditionally women’s wear-oriented New York Fashion Week. Since then, the brand’s involvement has evolved into a deeply valued partnership that provides a unique platform for emerging designers pushing the boundaries of style and design.

New York Fashion Week: Men’s will take place at Skylight Clarkson SQ, where Spring 2016 collections from 28 designers, includingThom Browne, Public School and John Varvatos, will debut from July 14 to 16, as well as 15 additional designers presenting off site. NYMD will be held on July 13 at Industria Superstudio with morning and afternoon sessions showcasing the collections of 12 designers, including David Hart, Cadet and Chapter.

“We are very pleased to partner with Cadillac on the inaugural New York Fashion Week: Men’s,” said Steven Kolb, CEO of the CFDA. “The partnership is a natural fit given Cadillac’s commitment to design.”

ABOUT CADILLAC
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.

ABOUT THE CFDA 
The Council of Fashion Designers of America, Inc., (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 480 of America’s foremost womenswear, menswear, jewelry, and accessory designers. The mission of the Council of Fashion Designers of America is to strengthen the influence and success of American Fashion Designers in the global economy. For more information, please visit www.CFDA.com, facebook.com/cfda,twitter.com/cfda, cfda.tumblr.com and youtube.com/cfdatv.

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Written By , on June 4, 2015

Lane Bryant is excited to announce that renowned Ready to Wear designer Christian Siriano will be creating a limited-edition line exclusively for the specialty sized retailer. The collection is set to hit stores Spring 2016, and will be sold under the Christian Siriano for Lane Bryant label.

Christian Siriano combines old-school glamour with a modern whimsical twist using beautiful tailoring and intricate detailing. A member of the CFDA since 2013, Christian brings a fresh point of view to American sportswear. Christian Siriano will be the fourth designer collaboration for Lane Bryant joining the successful Isabel Toledo, Sophie Theallet and Lela Rose collections.

Regarding the collaboration, Christian Siriano had this to say, “In my opinion, fashion should never be defined by size. Regardless if it’s for red carpet or a day at the office, every woman should feel stylish and comfortable in their clothes.  I’m excited about this partnership with Lane Bryant because it allows me the opportunity to showcase my designs on the everyday woman and allow them the opportunity to feel as beautiful and fashionable as possible.”

“Christian Siriano is a real star…from his highly publicized debut on television, his millions of social followers and through the years as he has successfully designed and shown his own beautiful ready to wear clothes worn by some of the best known celebrities, he has proved his talent on the world fashion stage. It’s a delight to welcome him to Lane Bryant and to be able to offer his exclusive designs for us beginning in the spring of 2016,” said Linda Heasley, CEO of Lane Bryant.

About Lane Bryant®: Lane Bryant is the nation’s leading women’s specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and atlanebryant.com. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.comand cacique.com for store locations and the latest fashion trend information.

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Written By , on June 2, 2015

Winners are in Italics

International Award: Valentino creative directors Maria Grazia Chiuri and Pierpaolo Piccioli

Media Award: Instagram

 Founders Award: Millard “Mickey” Drexler, CEO and chairman of the Board of J.Crew Group, Inc.

 Geoffrey Beene Lifetime Achievement Award: Betsey Johnson

 Swarovski Award for Accessory Design:
Rachel Mansur and Floriana Gavriel for Mansur Gavriel
Paul Andrew
Eva Zuckerman for Eva Fehren.

 Swarovski Award for Womenswear:
Rosie Assoulin
Dao-Yi Chow and Maxwell Osborne for Public School
Ryan Roche

Swarovski Award for Menswear:
Shayne Oliver for Hood by Air
Alex Orley, Matthew Orley and Samantha Orley for Orley
Ariel and Shimon Ovadia for Ovadia & Sons

Accessory Designer of the Year:
Tabitha Simmons
Alexander Wang
Irene Neuwirth
Jack McCollough and Lazaro Hernandez for Proenza Schouler
Ashley Olsen and Mary-Kate Olsen for The Row

Menswear Designer of the Year:
Tom Ford
Dao-Yi Chow and Maxwell Osborne for Public School
David Neville and Marcus Wainwright for Rag & Bone
Thom Browne
Tim Coppens

Womenswear Designer of the Year:
Ashley Olsen and Mary-Kate Olsen for The Row
Joseph Altuzarra for Altuzarra
Marc Jacobs
Michael Kors
Lazaro Hernandez and Jack McCollough for Proenza Schouler

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Written By , on June 2, 2015

This month, Avon is launching the romantic new fragrance Amour, as a continuation of its iconic Today Tomorrow Always collection. Award-winning actress, activist and mother, Olivia Wilde, will remain as the face of the line, representing each of the classic fragrances in the franchise.
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Today Tomorrow Always Amour is a fragrance that captures the joy of a storybook romance, celebrating the deep and powerful love between two people. As the face of the fragrance, Olivia Wilde perfectly embodies the romantic feel of the new elegant, floral scent. Wilde believes in the captivating power of love, and beyond all else, cherishes the time she gets to spend with the ones she loves.

“The best thing about love for me is that incredible feeling of excitement, the thrill of seeing the person you love and how it just gets your adrenaline going,” shared Olivia Wilde. “It’s so romantic when someone shows up unexpectedly. The most romantic thing anyone’s ever done for me is move mountains to spend more time with me.”

Today Tomorrow Always Amour, represents the excitement and anticipation of seeing your true love and celebrates the bliss of two hearts ready to experience a lifetime of joy together. With notes of bright citrus and pure white florals, the scent is a perfect union of a light and elegant bouquet.

  • Top Notes: The fragrance opens with a marriage of sparkling orange and bright lemon and lime, creating a joyful energy.
  • Heart: The heart reveals delicate and creamy jasmine petals, a timeless and beloved flower that symbolizes deep affection and happiness.
  • Dry Down: The fragrance finishes with creamy sandalwood for an addictive, lasting scent.

Today Tomorrow Always Amour is now available for purchase through Avon Representatives and at Avon.com. To hear more from the Olivia Wilde, and the other empowering women of Avon, visit BeautyforaPurpose.com.

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Written By , on June 2, 2015

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American Apparel, the clothing manufacturer and retailer based in downtown Los Angeles, has announced a collaboration with the Human Rights Campaign Foundation.

Beginning June 1st, the apparel company will offer a limited edition #EqualityForward t-shirt and tank top that feature their interpretation of HRC Foundation’s classic symbol.

The garments will be sold in the majority of American Apparel’s 200+ retail locations and most regions of its online store. Fifteen percent of the proceeds will support the work of HRC Foundation’s international initiative, HRC Global, and its partner organizations.

“Working with HRC Foundation was a no-brainer— we were fortunate to work with them years ago, and to reunite in 2015, with the Supreme Court rulings happening, has been monumental.”

The product launch will be accompanied by seven in-store events, which will feature top talent from the drag community. The schedule for the #EqualityForward Tour is as follows:

6/13 West Hollywood with Pearl
6/14 Portland with Courtney Act
6/14 Philadelphia with Miss Fame
6/24 Toronto with Alaska
6/26 Chicago with Gia Gunn
6/28 San Francisco with Manila Luzon
6/28 NYC with Violet Chachki

American Apparel is the first international apparel partner of HRC Foundation global initiative. We believe in and celebrate equality and the freedom of expression. With many of their employees and customers identifying as lesbian, gay, bisexual and transgender, they have been, and continue to be, strongly committed to efforts to achieve LGBT equality.

For more information, please visit www.americanapparel.net and www.hrc.org.

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Written By , on June 1, 2015

As a fashion designer of her own line, Stories… by Kelly Osbourne, and a guest judge on “Project Runway,” Kelly Osbourne certainly understands the value of dressing well. Now the television star is leveraging the value of designer fashion to benefit a charity near and dear to her, Race to Erase MS.

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Through the nonprofit designer apparel resale website Union & Fifth, Osbourne has donated an eclectic mix of young, fun clothes featuring Rebecca Minkoff, new-with-tags British Topshop, Asos, and Issa. Highlights include a fuzzy pink skirt, a pin-up girl circle skirt, and a moto-jacket. 75% of the proceeds from the sale will directly benefit Race to Erase MS, which held its 22nd annual Gala in April and its annual Orange You Happy to Erase MS campaign throughout May.

Osbourne has been involved in the fight against MS since her brother Jack was diagnosed with relapsing remitting multiple sclerosis in 2012. A year later, Sharon and Jack Osbourne were both honored with the “Medal of Hope” award at the 20th annual Race to Erase MS Gala.

About Union & 5th
Union & Fifth, a fundraising platform that allows donors to help nonprofits of their choosing, has woven fashion with philanthropy as the first-and-only nonprofit designer resale site. Its mission to offer affordable haute couture with a heart is captured in its slogan, “Shop for Good,” with 75% of each sale price given to the charity selected by each donor. Beneficiaries include Autism Speaks, Avon Products Foundation, Corazon De Vida Foundation, Elizabeth Glaser Pediatric AIDS Foundation, Global Green USA, Juvenile Diabetes Foundation-LA, Little Kids Rock, Race to Erase MS, St. Jude Children’s Research Hospital and Year Up, and such academic institutions as University of Massachusetts Boston and University of San Francisco. For charities, donors and shoppers alike, it’s more than a fashionable idea. Visit the website at www.unionandfifth.com

About Race to Erase MS
Race to Erase MS is dedicated to the treatment and ultimate cure of multiple sclerosis (MS).  Funding research is the core focus of the foundation, and significant strides have been made to find the cause and cure of this debilitating disease. All funds raised support our Center Without Walls program, a network of the world’s leading MS research scientists currently representing such institutions asHarvard, Yale, Cedars-Sinai, University of Southern California, Oregon Health Science University, UC San Francisco and Johns Hopkins. This unique collaboration of physicians, scientists and clinicians has led to innovative research and recent breakthroughs in therapeutic approaches to treat MS. Visit the website at http://www.erasems.org.

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Written By , on June 1, 2015

Pin & Tucker and The New School Parsons Paris announced today, the launch of a fashion collection contest for the 2015 graduation class.  Looks from each of the recent graduating BFA Fashion Design collections will be showcased on the Pin & Tucker platform for the public to vote for their favorite designs from the 2015 Parsons Paris Fashion Show.

The online contest, which runs through June 8, 2015, will allow the nine graduating fashion designers at Parsons Paris to leverage the Pin & Tucker platform to showcase their designs via high-end imagery by InDigital Images. The Pin & Tucker community will vote on and select the top winning collection that they feel is the most fashion forward.  The winning designer will receive industry expertise and branding consultation to launch their collection immediately following graduation.

“We are so thrilled to be collaborating with Parsons Paris to bring this unique and fun experience to new emerging designers,” saidTracie Wagman, co-founder of Pin & Tucker. “Our platform is enabling these designers to showcase the full extent of their design creativity.”

Pin & Tucker is an app that diversifies the shopping experience for consumers and brands alike by allowing consumers to crowd source their shopping choices during their brick and mortar shopping experience.

“This is extremely exciting for our company as we continue to build our platform for both consumers and brands alike,” said Anthula Nunes, co-founder of Pin & Tucker. “Working with Parsons Paris allows us to raise the awareness of emerging creative designers globally.”

Parsons Paris, Director of BFA Fashion Design, Jasonpaul McCarthy acknowledges, “Social media plays an important role in today’s society and fashion industry. It gives students an added window to showcase themselves and their collections to the world. Pin & Tucker is a platform that is allowing us to continue to share and introduce the designer’s collections to new audiences and across different platforms. It is important that we look beyond just the traditional methods of presentation and exposure for our students so that we keep abreast to the industries advances and its ever changing and demanding social interaction.”

To download Pin & Tucker, more information can be found at www.pinandtucker.com.

About Pin & Tucker

Pin & Tucker is a leading fashion technology app.  It gives people and brands a single platform to crowd source purchasing decisions in real-time during their brick & mortar experience.  Consumers using Pin & Tucker can follow their favorite brands, friends and celebrities from around the world to help them make their purchasing decisions in real time, while also crowdsourcing their own buying decisions through building their own community.  Start by downloading Pin & Tucker at www.pinandtucker.com

About Parsons Paris The New School
Parsons Paris, founded in 1921, is a branch campus of Parsons The New School for Design, one of the most prestigious schools of art and design in the world. Having established some of the first programs in fashion design, interior design, and graphic design, Parsons has a long legacy of art and design innovation. Among those educated at Parsons are the renowned artists Jasper Johnsand Roy Lichtenstein; fashion designers Marc Jacobs, Donna Karan, and Tom Ford; photographer Steven Meisel; graphic designerPaul Rand; and a new generation of rising stars including artist Ryan McGinley; fashion designers Lazaro Hernandez and Jack McCollough of Proenza Schouler and Alexander Wang; and art director Julia Restoin Roitfeld. newschool.edu/parsons-paris

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Written By , on June 1, 2015

Masha’s, an online clothing company based in Massachusetts, has announced that it has launched its 2015 summer collection.

Photo by Joshua Cruz (PRNewsFoto/Masha's)

Photo by Joshua Cruz (PRNewsFoto/Masha’s)

While clothing store and collection launches are common, Masha’s backstory to success is not. Unlike most stores, Masha’s was not founded because the owner couldn’t find anything to wear, or because she loved art and fashion.

While those things are true, Masha’s was born because of her love and appreciation of hard work and passion. These qualities were instilled in Masha by her loving, hardworking and entrepreneurial parents.

Six years ago, Masha traveled to America with the intention of starting over fresh. Although she had two years of law school and many years of work experience in her native Uganda, it didn’t translate the way she had hoped it would in the United States.

Many people she knew that had previously migrated encountered similar set backs and felt defeated by them. One of these men was her own father – the most hardworking man she knows. Although he found much success in Africa, he struggled to match this in the States.

Watching her father slip into a deep state of despair lit a fire inside of Masha. She was determined to prove him wrong, both for his sake and her own. Her determination to succeed helped her meet lots of other immigrants, many of whom were able to help her get jobs along the way.

One of Masha’s favorite jobs was nursing. She found it was truly an art form to help someone heal; this gave her a great satisfaction. However, she encountered much hardship in the nursing industry, too. She was treated poorly, sexually assaulted and made to feel like an object.

Despite her best efforts to remain positive and focus on the good she was doing, she knew nursing wouldn’t fulfill her forever.

Masha desperately wanted to make something that was all her own; something that no one could take from her; something that promoted her dignity and self worth.  She also wanted to inspire other women to persevere, even when they’ve been made to feel like failures.

Masha quickly realized that her passion was in helping other women build confidence. She wanted to help them learn to stand strong and prosper regardless of the difficulties and pain in their lives.

From this zeal and motivation came Masha’s, LLC.  Masha’s offers high quality and trendy fashion that will make all women feel beautiful. The best part is that the styles are all affordable and, therefore, accessible to all women.

Because Masha is still passionate about helping others, especially the elderly, she donates 5% of all her profits to a charity that helps homeless and deserted elders. Masha does not believe that she could ever be at peace knowing there are elderly people in this world that feel alone or unsafe. She truly believes that everyone deserves to feel love and happiness, regardless of the state they are at in life.

As a thank you to her amazing customers, Masha’s is now offering a site-wide 15% discount with no exclusions, free ground shipping to anywhere in the United States and free snap delivery in Massachusetts. Snap delivery orders will arrive to the customer in less than an hour.

For more information, please visit www.mashaz.com

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