SKYY® Vodka Named Official Vodka of Mercedes-Benz Fashion Week Spring 2013 CollectionsAugust 14, 2012
SAN FRANCISCO, Aug. 14, 2012 /PRNewswire/ — SKYY® Vodka’s iconic cobalt blue bottle is ready to work the runway as SKYY announces its official sponsorship of Mercedes-Benz Fashion Week Spring 2013 Collections in New York City, September 6 – 13, 2012. Infusing Mercedes-Benz Fashion Week with its signature style and sophistication, SKYY Vodka will have exclusive onsite presence at all official receptions and VIP lounges featuring SKYY specialty cocktails, inspired by the season’s standout trends.
“We are thrilled to partner with Mercedes-Benz Fashion Week, which is the epitome of glamour. SKYY Vodka is known for its sexy and sophisticated presence, making this partnership a perfect fit for not only our brand, but for all of our fans around the world who love style and fashion,” said Kathleen Schuart, Global Category Director Vodka, Gruppo Campari.
This September, fashion insiders will be treated to four signature SKYY cocktails in the tents celebrating the 2013 Spring/Summer season’s trends: Classic, Romantic, Glam, and Progressive.
SKYY’s signature cocktails for Mercedes-Benz Fashion Week include:
Classic: Bohemian Classic – A lighthearted twist on the timeless daiquiri, the Bohemian Classic reinvents this favorite cocktail with a hint of apple juice. Mixed with lemon juice, simple syrup and muddled raspberries, the Bohemian Classic is served up in a martini glass.
Romantic: Enchanting Kiss – Echoing the whimsical fabrics that grace the runways, the Enchanting Kiss blends SKYY Vodka, creme de cacao white, simple syrup, cream, and ground cinnamon, all finished with chocolate flakes.
Glam: Catwalk Queen – The Catwalk Queen is an evolved white cosmopolitan, incorporating one of the season’s hottest trends: honey. The delectable blend of SKYY Vodka, white cranberry juice, lemon juice, triple sec and honey solution will be a show stopper.
Progressive: Futuristic Fashionista – Made with muddled red grapes, SKYY Vodka and lemon juice, all topped with red raspberry vinegar – the mixology world’s ingredient du jour – the Futuristic Fashionista is served in a gold sugar-rimmed martini glass.
While only select fashion insiders are able to attend Mercedes-Benz Fashion Week, fans around the world can follow the action on SKYY Facebook or on Twitter. Learn more at http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka.
To get a taste of SKYY at Mercedes-Benz Fashion Week, try these fashion forward cocktails:
BOHEMIAN CLASSIC (CLASSIC)
2 oz SKYY Vodka
2 oz Apple Juice
0.5 oz Lemon Juice
0.5 oz Simple Syrup
Muddle all ingredients. Shake and strain in to a martini glass. Garnish with Honey Sugar Rim with little pieces of orange peel.
FUTURISTIC FASHIONISTA (PROGRESSIVE)
2 oz SKYY Vodka
1 oz Lemon Juice
0.25 oz Red Raspberry Vinegar
5 red Grapes
Muddle all ingredients except the vinegar. Shake and strain in to gold sugar rimmed martini glass. Add vinegar.
ENCHANTING KISS (ROMANTIC)
1.5 oz SKYY Vodka
0.5 oz Creme de Cacao White
0.25 oz Simple Syrup
0.5 oz Whole Cream
0.25 tsp Ground Cinnamon
Sprinkle Chocolate Flakes
Shake all ingredients except the chocolate flakes. Strain in to a martini glass. Finish with the chocolate flakes.
CATWALK QUEEN (GLAM)
2 oz SKYY Vodka
1 oz Lemon Juice
1.5 oz White Cranberry Juice
0.5 oz Honey Solution (equal parts Honey and Water)
0.5 oz Triple Sec
Shake all ingredients. Strain in to a martini glass.
About SKYY Vodka
SKYY Vodka was first conceived in 1992 by an inventor looking to create the world’s smoothest vodka. SKYY Vodka revolutionized the spirits industry with its proprietary quadruple-distillation and triple-filtration process that consistently ensures exceptional quality. Distilled in the US with American grain and 100% pure filtered water, SKYY Vodka is the leading domestic super-premium vodka in the U.S.
About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800′s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolon® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.
Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (“Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com
More information on the company can be found at http://www.camparigroup.com/en/group/main.jsp and www.youtube.com/campariofficial
SOURCE SKYY Vodka
The Promotion: Chic Tweak $500 Gift CardJune 30, 2012
Papierdoll July 2012 Promotion: Enter To Win A $500 Gift Card at Chic Tweak
Sign up for our July Giveaway and you’ll be automatically entered to win a $500 Gift Card at Chic Tweak! Papierdoll and Second City Style teamed up to offer one lucky winner this giveaway of your choice of fashionable scarves, valued at $500.
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About Chic Tweak
Today, scarves are the “IT” accessory and an easy way to “tweak your style…” Chic Tweak is a one-stop shop for the latest trends in scarves and accessories. We have created Chic Tweak to be an aggregate of the best scarves in the market, and confidently offer a range of prices and variety for today’s fashion forward woman. Designers include Bindya NY, Chan Luu, Echo Design, Diane Von Furstenberg, Elizabeth Gillett, Laundry By Shelli Segal, Love Quotes, Lulla, Michael Stars, Shaw Lux, Shawl Smith, Lem Lem, Vismaya, Sir Alistar Rai, Theodora & Callum, Tilo, Tolani and We Are Owls.
Enter between now and July 31, 2012 for your chance to win the Chic Tweak $500 Gift Card Giveaway. When you sign-up for the Giveaway you will receive our monthly newsletter and once in awhile a dedicated email. We promise we will keep your information confidential and you always have the ability to opt-out, but why would you when you will receive information on special events and discounts? We will pick the winner August 15, 2012. All fields are required. Age eighteen and over. Open to US residents only. International entries not accepted. Current subscribers must re-enter for every giveaway in order to be eligible and may sign up one time per month on each participating online publication. The Chic Tweak Giveaway expires midnight 7/31/12.
LIMITATIONS OF LIABILITY. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sponsor is not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any Web site, or any combination thereof.
SUBSTITUTIONS. In the event that the sponsor is unable to provide the prize as outlined in the giveaway, Second City Style and its co-sponsors at their sole discretion may provide a substitute prize of equal or greater value without further compensation to the prizewinner.Meghan Hart
Hollywood Makeup Artists Launch face 4 humanity SkinCare Products:Save Your Face, Save the PlanetJune 29, 2012
(Los Angeles, CA)- Professional makeup artists to the stars for more than 25 years, Kathleen Crawford and Desne Holland, are pleased to announce the launch of their face 4 humanity skin care products. Spending years in research, and locating the most sustainable, pure and effective ingredients, the women have launched their line with two, ultra-quality products that care for the skin, while respecting the planet: The Face Serum and the Eye Cream. Actress, Kyra Sedgwick, star of “The Closer”, impressed with the products, says, “I can’t say enough about face 4 humanity serum and eye cream. I can really see a difference in the clarity and balance of my skin. The big plus for me is that I know every ingredient is healthful, non-toxic and environmentally safe.” www.face4humanity.com check out the ingredients
As professional makeup artists, having worked with celebrities like Mary j Blige, Kim Cattrall, Demi Moore, Catherine Zeta Jones and Olivia Wilde, the founders of face 4 humanity are experts in what’s good for the skin. “We use only the purest, natural ingredients that preserve their nutritive value at the molecular level.” There are no toxic or chemical ingredients, no additives or fillers. “Every ingredient we use in our formulas serves a purpose towards healthier, more radiant skin,” says co founder, Desne Holland, makeup artist on the hot, summer movie, “Rock of Ages.”
What makes face 4 humanity face serum and eye cream superior to other skin care products are unique and pure ingredients like PURIFIED RAIN/GLACIER WATER. Our proprietary process revitalizes the water by running it through a vortex of crystals and silver coils, flushing away impurities and increasing oxygen levels. This revitalized water makes the skin more receptive to the beneficial effects of the products.
Using the face serum for just a few days produces immediate results. Actress Melissa Joan Hart attests to this fact: “Even after only a few days of using face 4 humanity products, I can see a difference in the health and appearance of my skin. My face feels soft and hydrated and has a gorgeous glow. Best of all, I feel good knowing that it’s made with natural ingredients and it’s eco-friendly.”
Face 4 humanity has an eco-conscious commitment from top to bottom: From the recyclable glass bottles, to the biodegradable tape used to seal the shipping boxes. The labels on the bottles themselves are FiberStone, made from crushed rock (no trees involved and 100% recyclable), as are the product inserts, bags and business cards.
“We are dedicated to having the smallest carbon footprint possible,” states Holland. “Our commitment and dedication to quality and sustainability guides us in everything we do. Every element of our products is consistent with our principles,” adds Crawford.
The face serum sells for $210.00 and the eye cream for $180.00; both products are available to order at www.face4humanity.com For more information and to view the glossary of ingredient of face 4 humanity products, please visit www.face4humanity.com or call 1-800-972-0412.Meghan Hart
Nordstrom To Open First Full-Line Store In NYCJune 29, 2012
NEW YORK, June 28, 2012 — Nordstrom, Inc. has finalized an agreement with Extell Development Company to build Nordstrom’s first full-line store in New York City. This new flagship store will open along Manhattan’s bustling 57th Street corridor at 225 West 57th Street, between Broadway and Seventh Avenue, in the Columbus Circle area of Manhattan. The 285,000 square-foot store is expected to open in 2018.
The announcement of the Extell/Nordstrom deal was announced at a news conference at Nordstrom’s treasure&bond Soho location at 350 West Broadway keynoted by Mayor Bloomberg.
“It makes perfect sense that Nordstrom – one of the premier names in retailing – would want a flagship store in New York, the world’s premier city for retailing,” said Mayor Michael R. Bloomberg. “This is very exciting news for New Yorkers and the millions of tourists who come to our city to shop each year, and this new addition to the West Side of Manhattan is another sign of the private sector’s confidence in New York City.”
For Nordstrom, the agreement with Extell marks its full-line store entrance into the New York City marketplace. Its 7-story department store will comprise the base of a distinctive mixed-use, retail, hotel and high-rise residential tower still in the planning stages by Extell. Nordstrom views the development as a great opportunity to serve customers within the highly accessible, heavily trafficked and growing West Side retail scene.
The 40,000 square foot block-through site, which fronts on the northern side of 57th Street between Broadway and Seventh Avenue and extends to 58th Street, once housed the original Hard Rock Cafe. The parcel was assembled by Extell President Gary Barnett over a period of nearly a decade. According to Mr. Barnett, excavation work on the site could begin as early as the first quarter of next year.
“This has been a long time coming for us, as Nordstrom has sought a NYC location for many years. We couldn’t be happier about the opportunity to be a part of this terrific development project with Extell and feel the location works extremely well for us,” said Erik Nordstrom, president of stores for Nordstrom, Inc. “We look forward to opening our doors and we view this as our chance to have our best Nordstrom store in the best retail city in the world.”
“We have enjoyed great success at ONE57 and therefore decided to develop another luxury tower along the 57th Street corridor,” said Gary Barnett. “We are pleased to have Nordstrom as our anchor tenant in this new project and to be able to bring this long anticipated flagship store to Manhattan.”
“This is a critical deal for the future of the West Side of Manhattan,” said Derek Trulson, international director with Jones Lang LaSalle, who represented Nordstrom in the transaction. “New York has not seen a new fashion specialty store of Nordstrom’s quality and importance in decades. We could not have hoped for a better location, and Nordstrom will now anchor the West Side retail experience at 57th and Broadway. This is a creative real estate deal and build-to-suit that works for Nordstrom as a luxury retailer over the long term.”
Source: PR Newswire (http://s.tt/1gdKz)
Holly Willoughby Launches Her 8th Collection for Very.co.ukJune 28, 2012
TV presenter and style icon Holly Willoughby launches her new Autumn Winter collection for Very.co.uk with a salon style, Ffashion presentation at London’s Claridges Hotel.
Featuring designs that flaunt and flatter a woman’s curves, the collection features directional approaches to hourglass dressing with contemporary twists on the pencil dress, versatile separates and unique vintage and retro style prints. The overall look is effortlessly elegant with Holly’s subtly sexy signature style evident throughout. The new range includes a chic coat, classy going out dresses and a pair of fabulous platform shoes to finish the look.
“My autumn winter collection is by far my favourite collection. Having worked with Very.co.uk for three years now, I know what really works but more importantly what you guys who buy it really want. I’m a big believer that feeling comfortable and confident in a garment shouldn’t mean glamour gets left behind. This collection is for women like me who want to feel fab without the hard work.” said Holly.
The collection cements Holly’s fashion credentials as this, her eighth for Very.co.uk, is her strongest to date. The show is being streamed on the internet at Heatword.com making it available for all to watch, unlike most fashion presentations which are only open to the exclusive few.
Jon Owen, Very.co.uk Director says, “Holly’s designs are feminine and accessible making her one of Very.co.uk’s most popular designers. Holly’s collection has such a strong handwriting, it’s exciting to see how her range has developed over the seasons and we are sure our customers will love this new collection.”
Source: PR Newswire (http://s.tt/1gaq9)
Refinery29 Debuts Its Newly Expanded E-Commerce ExperienceJune 28, 2012
NEW YORK, June 28, 2012 /PRNewswire/ — Refinery29, the leading digital style and shopping site, announces the launch of a vibrant e-commerce platform, R29 Shops, which puts the brand’s signature style content at the heart of the shopping experience. Created as an essential complement to the site’s innovative editorial and custom programming, Refinery29′s new e-commerce expansion provides more than 5 million monthly visitors with a complete entertainment-driven shopping experience.
“High-quality, style-minded entertainment is Refinery29′s calling card,” says co-founder and CEO Philippe von Borries. It’s really about making the commerce experience come alive through entertainment. The authentic merging of content and commerce is at the heart of Refinery29.”
Equal parts inspiration and accessible resource, Refinery29′s new commerce channel will feature original content designed to showcase a variety of popular brands, including Steven Alan, Erin Fetherston, Rebecca Minkoff, Keds Apparel and Clare Vivier through custom collaborations, mini boutiques, pre-orders, vouchers, and more. “In growing our commerce, we’re thinking about our readers every step of the way and how product can be framed more effectively,” says editor-in-chief, Christene Barberich. “Like us, our readers like to shop in a variety of ways, whether it’s for the new Celine bag on Net-a-Porter or for a vintage statement necklace on eBay. So, we’re really looking at how we can create a cohesive entertainment experience that caters to the way modern women build their wardrobes.”
The launch of the new platform comes on the heels of major company milestones — reaching more than 1 million email subscribers and surpassing more than 60 million pageviews/month. Some of the original programming will include exclusive editor closet sales (each combining a charity component), curated mini boutiques, one-on-one stylist interviews, how-to videos, original beauty features, and illustrated guides to inform readers on how to shop for their body-type.
“Ultimately, this is the first phase of the R29 commerce experience, pushing the envelope on how exceptional content can make shopping more satisfying and resourceful,” says von Borries. “By merging content, commerce, and custom advertising, we’re re-imagining what the digital media company of the future could look like, all while enabling readers to connect with the best brands in the world in a setting that feels truly authentic.”
Source: PR Newswire (http://s.tt/1gc75)
New Autumn Fashion Collection Launches at Littlewoods EuropeJune 26, 2012
Littlewoods Europe has launched the new autumn collection with fashions for men, women, child and baby and footwear, as well as hundreds of new styles for sports and leisure wear.
As the second largest online clothing retailer in the UK, Littlewoods Europe, part of the Shop Direct Group, delivers to 25 European countries and to BFPO addresses. The brand new autumn collection makes it easy for those living in Europe to keep up with UK fashions and to select their chosen styles in easy UK sizes.
A spokesperson for Littlewoods Europe said: “We’re really excited about the launch of this new season range, which has some fabulous designs from sought-after labels, like Goodsouls, Adidas, Lacoste, Nike in men’s clothing, Resort, So Fabulous, Teatro in women’s clothing, and favourites like Ladybird, Freespirit and Converse in kids’ clothing.
“It’s safe and easy to shop online, with familiar sizes. Our customers particularly appreciate that facility in our shoes and boots range, which has more than 500 new styles including Irregular Choice and Miss KG. Plus the added bonus is that our delivery charge is still only €5 per order, no matter what size the order.”
Littlewoods Europe delivers to customers in Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, France, Finland, Germany, Greece, Hungary, Italy,
Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland,
Portugal, Romania, Slovakia, Slovenia, Spain and Sweden. Home delivery is within 10 working days with 28 days home approval guarantee.Meghan Hart
Designer iPad Bags To Be Featured At NYC Consumer Electronics ShowJune 25, 2012
Kaboo, LLC will be in attendance at the prestigious Consumer Electronics Association (CEA) Line Show in New York City on June 27th and 28th, which will feature companies such as Sony, Intel, Hitachi, and other tech giants. The company, known for its stylish designer iPad bags, is slated to display its popular line of women tech purses, including the bestselling “Olivia” bag in turquoise.
A vacancy in technology trendiness has driven Kaboo to create its line of stylish, device-friendly purses and handbags for today’s busy woman, highlighting the fashion-aware mother. Kaboo handbags offer convenient storage for all mobile devices, including iPads, Smartphones and eReaders. Each purse features a shock-absorbent ‘Tech Pouch’, which helps protect the device from everyday wear and tear.
On top of its regular bestselling purses, Kaboo is planning to release five new designer iPad bags in the latest fall fashion colors. Samples will be showcased at next week’s CEA show, and those interested in a glimpse can find Kaboo at CEA show location T54.
A wide array of other tech accessory producers will attend the show, but Kaboo emphasizes the uniqueness of its product line. “The key differentiator of the Kaboo brand purses is the Tech Pouch. The CEA show is a prime springboard to introduce Kaboo to the tech world in a huge way,” says Jeff Durham, President and CEO of Kaboo.
Kaboo plans to strategically broaden its tech accessory offerings every few months to cater to the latest trends in technology and fashion. The company’s most recent project is the development of a new Blue Tooth Wireless Speaker, which will complement the latest line of ear buds on the market.
For up-to-date company and product information, visit www.kaboobags.com.Meghan Hart
American Eagle Outfitters Features Real People in Back-to-School “Live Your Life” CampaignJune 25, 2012
NEW YORK, June 25, 2012 /PRNewswire/ – American Eagle Outfitters, Inc. (NYSE: AEO) announced today its Back-to-School campaign “Live Your Life,” featuring 15 inspiring real people. The campaign celebrates individual style through unique, real people and how they express themselves in American Eagle Outfitters jeans.
“The ‘Live Your Life’ campaign is about celebrating individual style and putting the customer at the center of our brand,” said Michael Leedy, chief marketing officer, American Eagle Outfitters, Inc. “Each member of the campaign shows off a unique denim fit and the multitude of looks you can build with a great pair of jeans and our colorful tops and accessories, illustrating our commitment to individuality, and the spirited optimism of the American Eagle Outfitters brand.”
Beginning July 23, customers can win an opportunity to be featured in the Spring 2013 campaign by submitting a photo and answering personal style questions online at www.ae.com/liveyourlife. Each entrant will then share their submission with their social network to garner votes. The top 250 people with the highest votes in each of the 15 jean fits will be displayed on www.ae.com and on American Eagle Outfitters mobile app. American Eagle Outfitters will select one winner from the top 250 in each category weekly for four weeks and on the fifth week the winners will be determined by a public vote on August 30. Nine women and six men will win a spot in the Spring 2013 campaign as well as a cash prize.
The full American Eagle Outfitters “Live Your Life”® campaign includes:
- Aaron Bergantz – General Contractor from San Luis Obispo, CA, shows off the Bootcut jean.
- Angel Taylor – Artist/Musician from Los Angeles, CA, shows off the Favorite Boyfriend jean.
- Chase Wilson – Surfer from Newport Beach, CA, shows off the Original Straight jean.
- Cleo – Student from Washington, D.C., shows off the Jegging.
- Dez Duron – Singer/Songwriter from Shreveport, LA, shows off the Slim Straight jean.
- Frankie Ball Jr. – Artist from Los Angeles, CA, shows off the Skinny jean.
- Genevieve Rokero – Surfer from Kailua, HI, shows off the Slim Boot jean.
- Jasmine Snow – Magazine Accessories Editor from Ocean City, NJ, shows off the Artist® jean.
- Julie Sarinana – Fashion Blogger living in Los Angeles, CA, shows off the Super Skinny jean.
- Len Burton – Stylist from Nashville, TN, shows off the Original Boot jean.
- Romina Puga – Student from Miami, FL, shows off the Skinny jean.
- Sammy Prahalis – Professional Basketball Player from Dix Hills, NY, shows off the Straight jean.
- Sandy Ley – Graphic Designer from San Francisco, CA, shows off the Original Boot jean.
- Shay Mitchell – Actress from Mississauga, Ontario, CA, shows off the Skinny Kick jean.
- Ty Foster – Actor/Musician from Granite Bay, CA, shows off the Relaxed jean.
American Eagle Outfitters has committed to full-scale “Live Your Life” campaign advertising in national broadcast and cable outlets including ABC, NBC, MTV, CW, Comedy Central, E!, STYLE, and ABC Family, magazines including Cosmopolitan, Nylon, People StyleWatch, Seventeen, Teen Vogue and Us Weekly, several targeted digital outlets such as Hulu, Facebook and YouTube, as well as outdoor in Times Square and SoHo.Meghan Hart
Renowned Fashion Designer Rachel Roy Partners With HSN To Launch An Exclusive Capsule CollectionJune 21, 2012
ST PETERSBURG, Fla., June 21, 2012 /PRNewswire/ – Leading multichannel retailer HSN welcomes accomplished designer and CFDA member, Rachel Roy to its impressive designer roster with the launch of label Rachel Roy. Debuting July 7 during HSN’s 35th birthday celebration, the new capsule collection includes stylish clothing, jewelry, handbags and shoes, all available exclusively at HSN, HSN.com and via HSN mobile.
“I love how HSN has become such a trusted voice in fashion and my label Rachel Roy collection feels like the perfect complement,” said Rachel Roy. “We all strive to find things that make us feel and look stylish and chic and my new line makes it so effortless.”
Highlights of the capsule collection feature satin and jersey dresses in the season’s hottest prints; a round-toe wedge pump available in five different colors and patterns including indigo ikat and black/khaki leopard print; other pieces include a clutch, satchel bag and tote in the season’s best pop colors and statement jewelry to compliment any look.
“Rachel Roy has become one of the most watched American designers in fashion today, designing for luminary figures like Michelle Obama,” said John Bosco, senior vice president of apparel, accessories and jewelry for HSN. “HSN has become a fashion destination for millions of women across the country and we are excited to give them insider access to yet another high profile designer with the debut of label Rachel Roy.”
Rachel Roy takes pride in the details, hand selecting fabrics and prints to give label Rachel Roy a modern and cool viewpoint. She designs with the balance of opposites in mind, mixing feminine and modern silhouettes and materials to create a unique assortment that make women feel smart and chic. The capsule collection of apparel and accessories includes effortless lifestyle pieces that range in price from $36.00 to $148.00.
For more information about the “label Rachel Roy” collection visit HSN.com or join the conversation @HSN on Facebook and Twitter.Meghan Hart