Taking New York Fashion Week as its backdrop, AllSaints documents and presents the Spring 2016 collection on a street-cast collective of individuals, and eschews the conventions of the catwalk in favour of casting, producing, shooting, editing and releasing a film – all within seven days – that highlights the brand’s ongoing commitment to empowering real people. In real places. With real stories.
The resulting film, a short documentary entitled It’s Up To You, is a love-letter from the people of New York to their own city, and showcases AllSaints’ SS16 ready-to-wear and accessories collections as a modular wardrobe from which global individuals are inspired to shape and curate their personal style, and in doing so, express their own identity, lifestyle and creative voice.
Wil Beedle, Creative Director, comments “I feel strongly about AllSaints‘ collections providing the catalyst for individual creativity, no matter who you are, where you‘re from, or how you see the world. Everything‘s valid. What we present is a uniform without uniformity. It‘s up to you.“
AllSaints’ Spring 2016 womenswear and menswear collections and accessories are to be unveiled at a live presentation event onSeptember 15 at a showroom in the Meatpacking District, during which the It’s Up To You film will be premiered and collection looks will be showcased on cast members. The following day, on September 16, AllSaints will present its very first wholesale presentation of women’s and men’s bags and women’s shoes.
It’s Up To You will be launched globally the following day on http://www.us.allsaints.com and across the brand’s social media channels.