FOX’s record-breaking drama EMPIRE and Saks Fifth Avenue announced today an exclusive partnership to bring the highly covetable fashion inspired by the #1 broadcast entertainment series to life. EMPIRE and Saks Fifth Avenue’s multi-platform collections will be available in-store, online and on-screen and will celebrate the hit drama’s dynamic, buzzworthy fashion timed to the series’ second season premiere in September.
The partnership will feature curated collections from luxury fashion brands that represent the hit drama’s glamorous aesthetic including fine jewelry from Alexis Bittar, women’s ready-to-wear from Cushnie et Ochs, men’s and women’s footwear from Jimmy Choo and handbags and accessories from MCM.
Exclusive EMPIRE-curated windows will be on display at Saks Fifth Avenue’s New York and Beverly Hills flagships from September 10 through October 7. EMPIRE actor Trai Byers will also be featured on the cover of Saks Fifth Avenue’s fall magalog in Saks Fifth Avenue Collection’s Fabric #1.
“This unprecedented partnership with Saks Fifth Avenue, Alexis Bittar, Cushnie et Ochs, Jimmy Choo and MCM celebrates EMPIRE’s mark on the fashion world,” says Jeffrey Godsick, President, Twentieth Century Fox Consumer Products. “The influence EMPIRE has had on so many aspects of popular culture proves it has the ingredients to become a stand-alone fashion brand.”
“The lines between fashion and entertainment are intersecting,” said Marc Metrick, President Saks Fifth Avenue. “Harnessing this moment is a key underpinning to our strategy as it brings energy and uniqueness to the shopping experience at Saks.”
Items from each designer will be curated to create an EMPIRE collection available at select Saks Fifth Avenue stores nationwide and saks.com. The EMPIRE looks will also be available online at each brand’s website and stand-alone retail locations.
In addition, Saks will host a September launch event in New York and men’s luxury made-to-measure suiting events throughout September and October at locations in New York, Beverly Hills, Chicago, Boston, Houston, Bal Harbour, San Francisco and Atlanta. For more information, please visit saks.com.
Having taken TV audiences by storm in its record-setting first season, EMPIRE returns as the No. 1 series on broadcast television. A drama about a family dynasty, set within the world of music, glamour, danger and power, EMPIRE shattered ratings records every week in its debut season; spawned hit records “Drip Drop” and “You’re So Beautiful”; and made Cookie Lyon a household name.