New York & Company (NYSE: NWY) is pleased to announce that actor, musician and style influencer Jennifer Hudson will be the new face of their Soho Jeans Collection. The award winning actress, accomplished songstress and generous philanthropist will appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude. The new Soho Jeans Collection and Jennifer Hudson hit stores Wednesday, July 22, 2015.
In the campaign, Hudson is depicted in a familiar work environment: on a cobblestone set of a film, on stage with microphone in hand, in a glamorous loft at the piano and seated in a director’s chair on a movie studio lot. Effortlessly styled in a variety of separates that reflect the 70’s inspired fashion that is happening now, Hudson is seen in a range of Soho Jeans styles, from high waist flare sailor jeans, boyfriend jeans and high waist jean leggings, to a boho fringed skirt.
The Soho Jeans Collection, available exclusively at New York & Company is sold at stores across the country and online atwww.nyandcompany.com, retailing for under $70 and available in sizes 0-18. To celebrate the launch of the campaign, New York & Company customers who purchase a pair of Soho Jeans can get an additional pair for free.
“I have always loved Jennifer Hudson. She is a true inspiration. Jennifer embodies the aspirations of so many women. She inspires us with her commitment to realize her dreams every day. We felt the Soho Jeans Collection was the perfect fit for Jennifer, as it is inspired by music, reflects a cool attitude and fits her busy lifestyle,” explained Gregory Scott, New York & Company’s CEO.
“What I love most about New York is the diversity. It’s a haven for individuality and I have always found that to be inspiring. That sort of energy affects me in all ways but especially when it comes to my style. New York & Company’s Soho Jeans Collection helps women the same way with a line that’s fashion forward, great fitting and comfortable for whatever your day brings,” says new spokeswoman Jennifer Hudson.