Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of Coty, Inc. [NYSE: COTY], today announced a new global advertising campaign for the euphoria Calvin Klein fragrance to debut in July 2015. The campaign heralds the return of supermodel and philanthropistNatalia Vodianova, the original face of euphoria Calvin Klein.
For ten years, euphoria Calvin Klein advertising campaigns have artfully brought a beautiful dream to life with lustrous imagery and fantasy-like interpretation. The new campaign imagines women’s fantasy, heightened by the presence of a male counterpart, model Tyson Ballou.
Renowned photographers Inez Van Lamsweerde and Vinoodh Matadin shot the campaign on location on a stunning Hawaiian beach with creative agency Lloyd & Co in conjunction with Calvin Klein, Inc.’s in-house ad agency and creative studio.
“Calvin Klein has been such an integral part of my career, and I am honored to be the face of the new euphoria campaign,” said Vodianova. “Shooting euphoria Calvin Klein on location in beautiful Hawaii made this an even more special experience for me.”
“euphoria Calvin Klein is a major franchise within the Calvin Klein house, and the fragrance has a sophistication that resonates with women around the world,” said Friedemann Schmid, Vice President of Calvin Klein Fragrances, Coty Inc. “Natalia Vodianova truly embodies the sensual glamour and sophistication of the euphoria woman.”
Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc., said, “Established as a leading global fragrance brand, euphoria Calvin Kleinrepresents one of the largest fragrance businesses in our portfolio. We are thrilled to have Natalia represent the fragrance again, and she exudes the qualities of confidence, strength, and femininity that euphoria Calvin Klein evokes.”
The women’s euphoria Calvin Klein scent is an addictive oriental composed of exotic fruits, seductive florals and a rich creamy signature. The men’s scent is a fresh oriental fragrance with a modern balance of ginger pepper cocktail, black basil and a creamy suede accord.
Also launching in August is a new limited edition euphoria Calvin Klein fragrance for women and men, euphoria essence Calvin Klein. True to the modern sophistication of the brand, euphoria essence introduces an iridescent expression of pleasure and fantasy to the fragrance’s portfolio.
EUPHORIA @CALVINKLEIN ANNOUNCES RETURN OF NATALIA VODIANOVA TO CELEBRATE 10TH ANNIV #FREETHEFANTASY
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2014. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel, and Sally Hansen. F