Acclaimed fashion designer Zac Posen has created an exclusive, limited-edition summer look for Ecco Domani® Pinot Grigio, America’s #1 Italian Pinot GrigioI. Available in stores nationwide starting May 1, the wine can be found in the Italian import section of grocery stores and wine shops for a suggested price of $14.
Known for his technique in artisanal craftsmanship and red carpet heritage, Posen followed a multi-sensory approach to the bottle design, which will be available through summer. Notably, Posen took his inspiration from Ecco Domani Pinot Grigio’s hallmark floral character, drawing a parallel to this quality in a graphic, flower-splashed Kiko print the designer featured in his runway collection.
The result: Posen’s buoyant, eye-catching design floats across the surface of the bottle much as his signature, elegantly draped fabrics flow down the runway.
“As a designer who loves to cook and entertain, I wanted to incorporate the fresh, bright floral qualities of the wine in a playful way that would look pretty on the table,” Posen said. “I loved the idea of refreshing a classic print for a light, carefree look that is meant to be both timeless and whimsical—the perfect accessory for a summer table.”
The bottle collaboration marks a reunion for Posen and Ecco Domani. The Italian wine brand sponsored Posen’s first major runway show as part of its Ecco Domani Fashion Foundation Award. Posen was a member of the foundation’s inaugural class of award recipients in 2002.
“Zac’s design is a beautiful expression of our Pinot Grigio, which is incredibly aromatic,” said Courtney O’Brien, Director of Marketing,Ecco Domani. “We believe that an artfully set table creates a great palette, and we wanted to make it easy to add that little touch of style during the summer months when Pinot Grigio shines as an ideal pairing with lighter foods and warmer weather.”
Posen himself is a renowned host and home chef who often shares his creations—from plated dishes to sumptuous tablescapes and floral arrangements—on social media using the hashtag #CookingwithZac. To celebrate the launch of the Posen-designed Ecco Domani Pinot Grigio, the designer shares some of his favorite tips for summer entertaining:
- Color is an easy way to create depth and texture around a dish. When preparing a meal, think about color pairings in the way you might with fashion.
- Fresh herbs add a pop of color to any dish. Some of my favorites are chives, basil, chervil and parsley.
- Less is more in home cooking. Go for simplicity with ingredients that add a little bit of decadence.
- Invest in great plating and glasses—these elements reflect your signature entertaining style.
- It’s okay to go stemless when it comes to your glass selection. These make quaffing easier, and they’re also easier to place on a table. The overall effect: effortless!
Ecco Domani translates to “Here’s tomorrow” in Italian, reflecting a forward-thinking approach to authentic Italian wines. Ecco Domani Pinot Grigio is made with flavorful fruit from northern Italy’s celebrated regions of the Tre Venezie: Trentino-Alto Adige, Veneto andFriuli-Venezia Giulia. With its delicate citrus and floral aromas, signature tropical fruit flavors, and a crisp, refreshing finish, Ecco Domani Pinot Grigio is considered America’s most loved Italian Pinot GrigioII and is a perennial leader in Pinot Grigio by-the-glass and by-the-bottle salesIII.