Tonight, Rolls-Royce Motor Cars’ latest design creation, Wraith ‘Inspired by Fashion’ will be the latest runway star to step into the lights in New York City. The global debut of this stunning new motor car will be the highlight of an exclusive event, Pratt Presents Women of Influence in the Business of Style, organized by Pratt Institute, the world-renowned art and design school located in the heart of New York City. Rolls-Royce Motor Cars chose New York for this global debut because the “City that Never Sleeps” and the world’s leading luxury brand share an innovative fashion spirit and sense of cool, modern luxury.
Rolls-Royce Motor Cars will share the event globally for media, owners and brand aficionados worldwide with a live stream of the activities on PERISCOPE©. TWITTER© users following of @RollsRoyceCars can download the app to not only view the festivities, but also to share real-time commentary and pose questions. Participants will include Michelle Lusby, a rising star of the Rolls-Royce Bespoke design team who has led innovation in the treatment of textiles and materials for the brand. To participate in the event, users can download the free app from the iTunes App Store and then follow the authenticated @RollsRoyceCars feed. The New York based “RRWraithFashion” event will begin online broadcast 8 May 2015 at 4:15 p.m. EDT (9:15 p.m. BST, 10:15 p.m. CET.) The launch will also be tagged on social media channels using #RRFashion.
Wraith ‘Inspired by Fashion’ represents the latest expression of innovative design for the resurgent Rolls-Royce Motor Car. Fashion has a way of moving forward like no other industry. Timeless designs are reinvented to create brave new icons that challenge us to think differently. This was the defining concept behind the development of Wraith ‘Inspired by Fashion,’ The new vehicle sports numerous techniques and features never-before-seen on a Rolls-Royce Motor Car, including materials, colours and fabrics created by the Rolls-Royce Motor Cars Design Team. The “Pratt Presents Women of Influence in the Business of Style” event is a compelling opportunity to celebrate this inspiration new design and the designers whose craftsmanship and expertise created a motor car truly evocative of haute couture,” said Giles Taylor, Director of Design for Rolls-Royce Motor Cars.
“As a young designer in a dynamic field, it’s important for me to share the exciting honour I’ve been given to help define the style and fashion of the most iconic luxury brand in the world. Wraith ‘Inspired by Fashion’ provides and exquisite canvass to create a cool, daring and seductive motoring style, and I look forward to sharing our work with the world at the event in New York,” said Michelle Lusby, Colour and Materials Designer for the Rolls-Royce Motor Car Bespoke Design Team.
“Pratt Presents is our signature series featuring visionary artists, designers and thought leaders who impact the cultural landscape and shape our future,” said Ludovic Leroy, Executive Director, Strategic Partnerships & Institutional Support. “Aligning with women who have created, shaped, and innovated brands with a global reach is a perfect complement to spotlight Rolls-Royce Motor Cars design prowess and shared commitment to innovating aesthetically and technologically.”
At Pratt Presents Women of Influence in the Business of Style, Rolls-Royce joins fashion powerhouses Maria Cornejo, designer, Zero + Maria Cornejo, Melisa Goldie, chief marketing officer, Calvin Klein, Inc. and Tracy Reese, founder and creative director, The Tracy Reese label, among others, for a panel discussion about female business leaders who are leading change in the fashion industry and profoundly impacting the market.