HTC, a global leader in innovation and design, today unveiled its latest campaignHTC INK. Working in collaboration with worldwide fashion icon and supermodel Jourdan Dunn, and tapping into the fashion world’s passion for body art, HTC INK will see bespoke celebrity body art designs engraved onto a limited run of HTC’s premium HTC One M9 handsets.
A ground-breaking star of international high fashion runways, advertising campaigns and magazines, with an approachable street style and a personal love of body art, Jourdan is the ideal choice to launch this style-led Limited Edition campaign, which capitalises on the global trend for ‘ink’, in both permanent and temporary forms.
With the look and feel of the HTC One M9 inspired by the artistry of high-end fine jewellers, coming in a number of brushed-metal, two tone finishes, Jourdan’s HTC INK design will replicate this in the form of temporary metallic body art1. Created by Cally-Jo Pothecary, who was responsible for Rihanna’s henna-style hand inking, it will be engraved onto the back of a series of Limited Edition HTC One M9 handsets.
On her appointment as HTC INK’s first global ambassador, Jourdan said: “My experience in the world of fashion means that I have a passion for creativity and expressing personal style. The HTC INK campaign seemed like a fun way for me to showcase the inspiration behind my own body art and share my love of design. I’m proud to be part of HTC’s campaign and am excited to see people around the world with my creation on their HTC One M9.”
HTC’s CEO Cher Wang said: “Cleverly executed and unique body art is as much an expression of your style and personality as your outfit, haircut or your smartphone. No brand has yet tapped into the potential of body art and it seemed a natural fit for HTC’s commitment to promote brilliant design and individual expression. With Jourdan Dunn working alongside us, we will to continue to lead the industry in setting trends and making technology more human and individualistic.”