Desigual wants to share and celebrate World Art Day with everyone in celebration of creativity. The fashion brand and artist Alexa Meade are joining forces to celebrate creativity and present a series of surprising images. With colorful Desigual bags as the backdrop, Meade has painted the entire set of a photo shoot, even the models’ bodies. The result: a thorough test of the perception of reality.
Meade paints on objects, creating an optical effect that transcends the limitations of imagination. She is able to turn the people she paints into works of art. She understands something that cannot be seen from the outside and adds another dimension to the person, all while taking another away at the same time.
As its clothing and accessories prove, Desigual has always focused on artistic inspiration and creativity in its designs and collections. Therefore, the brand has joined forces with Meade, not just as an ambassador for art, but as an ambassador for unconventional art who breaks boundaries to create something edgy, innovative and highly creative. Meade’s creativity goes beyond the mere act of creating because it starts with the concept itself, with how the idea and the creative process are developed. That’s why Meade is pure creativity and a valuable talent for the Spanish brand.
The artist discovered a very special canvas in the brand’s accessories that she herself has converted into art. The bright colors and graphics are an ideal foundation to work on. That’s why she has created three scenarios featuring a model wearing Desigual bags and bikinis as the central element.
Life is Chula (“Life is Cool”) is the famous Desigual leitmotif, referring to a way of life where being unique, special and distinct is considered positive and distinguishing. It encourages people to live life in their own way: creatively and experimenting as much as possible without fear of being themselves. That’s why people like Alexa Meade – who dropped out of a political science degree to concentrate on the creative pursuits she was passionate about to focus on something new, colorful and bold – fits in perfectly with the brand’s philosophy and values.