It’s a dilemma facing any fashionista: You’ve found the perfect handbag after years of hunting. The only problem is that it’s about $200 more than you wanted to pay. Then, when you do find a bag that does meet your price range, the style just isn’t quite what you’re looking for in a fashionable accessory.
Ginika Chukwujama of Bologna, Italy, has the solution – a new line of luxurious women’s handbags and shoes. His philosophy is simple: Give the people what they want at an affordable price. “In most cases, the fashion industry says ‘What you see is what you get,'” he notes. “We say, ‘What you want is what you get.'”
Chukwujama feels strongly that GINIK’s personalized approach is what distinguishes it from other fashion lines. “Everyone is different right? We believe that a handbag should be as unique as you are,” he explains. “After all, it follows you wherever you go. It carries around your whole life. So your handbag should be an extension of your personality.”
GINIK enables women to choose their price point for a corresponding level of quality, giving them command of elegance and style. “We’re changing the entire shopping dynamic for women’s fashion,” says Chukwujama.
All GINIK items are made of pure, high-quality Italian leather. “Made of the finest materials, our accessories are meticulously crafted by experienced Italian designers to indulge you in the world of high fashion,” Chukwujama says. “They compare favorably with the top name brands, such as Gucci, Dolce and Gabbana, and others.
“Except that the price is much more reasonable.”
GINIK also offers a full line of shoes and watches. “Our designs are creative and sophisticated, so you can wear your bag from your office to an evening soiree,” he says. “But we don’t want to leave you with an amazing bag hanging off your arm without the perfect accessories to complement it. That’s why GINIK offers a variety of beautifully-made shoes and wristwatches to complete your look.”
Chukwujama is interested in expanding the business by raising funds from accredited investors. For more about this opportunity, visitwww.fundable.com/ginik. The site includes photos of many GINIK items.
“Our new line gives you unprecedented levels of choice and control over the quality and feel of your accessories,” says Chukwujama. “It’s a new concept and it’s really taking off.”