Mercedes-Benz Fashion Week Australia commenced celebrations of its twentieth year last night with an event attended by the Australian fashion industry’s key influencers. During the evening, Mercedes-Benz Fashion Week Australia unveiled the preliminary schedule for its upcoming 2015/16 Spring Summer collections, which will see more than 50 designers show at Sydney’s Carriageworks from Sunday 12th April until Thursday 16th April 2015.
Designers and industry guests including Carla Zampatti, Alice McCall, Peter Morrissey, Nancy Pilcher, Laura Dundovic, Alexandra and Genevieve Smart of Ginger & Smart, and Bambi Northwood-Blyth made appearances at the iconic Icebergs Dining Room & Bar in Bondi for the announcement.
Mercedes-Benz Fashion Week Australia will showcase the Spring Summer 2015/16 Collections from: Aje, Alice McCall, Beauty Berry, Bec & Bridge, Betty Tran, Bianca Spender, Blue Glue Bikinis, Bondi Bather, By Johnny, Daniel Avakian, Dyspnea, ELLERY, FELLA, Galanni, Ginger & Smart, Gypsea, Han, Haryono Setiadi, IXIAH, Jayson Brunsdon, Jennifer Kate, Jewels + Grace, Kate Sylvester, Kirrily Johnston For Cooper Street, La Biquini, Lee Mathews, Macgraw, Manning Cartell, Maticevski, One Fell Swoop, Phoenix Keating, Romance Was Born, Steven Khalil, STRATEAS.CARLUCCI, SWAROVSKI, Ten Pieces, Watson x Watson, We Are Handsome , Zhivago and Zingiber.
“With the celebration of 20 Years of Mercedes-Benz Fashion Week Australia, our focus has been on reflecting upon the immense and diverse design talent that is evident year-on-year. From its humble beginnings in 1996, Mercedes-Benz Fashion Week Australia remains Australia’s greatest fashion platform and the launch pad of Australian designers on to a global stage,” says Emily Weight, Director of Strategy and Brand, IMG Fashion.
Mercedes-Benz Fashion Week Australia will commence with one of Australia’s brightest talents on the international stage with the Mercedes-Benz Presents Ellery runway show.
“We’re excited to experience Ellery’s innovative design at Mercedes-Benz Presents, the opening night of the 20th Year of Mercedes-Benz Fashion Week Australia” says Horst von Sanden, CEO Mercedes-Benz Australia/Pacific.
The event’s New Generation platform, which has introduced some of Australia’s biggest fashion names to the global stage, will for the first time be supported by St.George Bank. Hand-selected by IMG, the 2015 St.George New Generation show will feature emerging design talents including: Casper + Pearl, House of Cannon, Mariam Seddiq, Misha Collection, POL and Vanessa Moe.
Collections from Australia’s leading fashion graduates will be showcased as part of The Innovators: Fashion Design Studio and the Raffles International Showcase.
Mercedes-Benz Fashion Week Australia will again host future-focused morning seminars from industry thought leaders to discuss the opportunities and challenges ahead for the Australian fashion industry.