On Tuesday evening, ETAM inaugurated Fashion Week in the legendary and spectacular setting of Piscine Molitor in Paris. More than just a fashion show, it’s a must-see fashion and celebrity event that created a buzz in the fashion world and on the Internet !
80 sparkling, brilliant and stunning models flew the colours of Etam. All the 2015 trends in lingerie strutted down the catwalk in five spectacular scenes, punctuated by very trendy and eclectic music. On the make-up side, the models were enhanced with Etam Beauté cosmetics, which were launched last October. An extraordinary showcase of Etam creativity, audacity and talent !
A DAZZLING COLLECTION
Bodyshapers, bustiers, high-waist briefs, gossamer lace and daring cut-outs, dark princesses in corsets with leather and chains, accessorised with pearls and fabulous feather creations: ROCK AND GRAPHIC, BLACK PLAYS THE SUPERSTAR !
In a mix of fresh pastels and strong colours, lace, silk and precious materials encounter the playful spirit of plastic mini-jackets and oversized fake white collars. A parade of pop-art and sexy dolls from the fifties with an ultra modern twist.
In khaki, black and pink, the Coachella scene dares a big mix: crowned with flowers or extravagant squaw-style feather headdresses, the models brilliantly combine lace, fur, fringes and prints in a flurry of multicoloured, light and airy negligees. A virtuoso nod to the festive and bohemian style of the famous Californian festival.
Graphic lines, fringes, ruffles and geometric cuts: with giant buoys in their hand, the 2015 beach girls go for lightweight California style in swimwear in euphoric sorbet colours highlighted with a touch of black. PLAYFUL, SEXY AND SO FRESH !
Natalia for Etam Collection
The divine Natalia Vodianova once again demonstrates the breadth of her talent with a lingerie and swimwear collection with a British accent : Waving the UNION JACK, their waist highlighted by extraordinary corsets, the British girls wore embroidery, lace and Liberty patterns in distinct colours for a romantic, mischievous and totally seductive look.
AN ULTRA REFINED LINE-UP
This year the music gave pride of place to the rising stars of the electropop scene with The Avener & Phoebe Killdeer and the Short Straws (Fade out lines – the Avener rework), Lilly Wood and the Prick (Prayer in C), Major Lazer (Lean on) and The Ting Tings (That’s not my name). Last but not least the great Snoop Dogg ignited the room for the last scene and the finale with his sexy raps Drop it like it’s hot and Who am I, under a magical shower of soap bubbles.
SPOTTED IN THE FRONT ROW
Actors, singers, writers, it-girls, fashion editors… Many VIPs could be seen in the front rows of the fashion show : next to a sumptuous and radiant Natalia we spotted Gilles Lellouche, Pauline Lefèvre, Frédérique Bel, Stanislas Merhar, Joey Starr, Jean-Claude Darmon, Karidja Touré, Camille Cottin, Alice Belaïdi, Laurent Weil, Paz de la Huerta, Aymeline Valade, Soko, Malgosia Bela, Jeanne Damas, Virginie Courtin-Clarins, Sylvie Tellier, Frédérique Beigbeder and his wife Lara Michelli, Olivier Zahm, Kevin Azais, Jacques-Antoine Granjon, Emmanuelle Alt, Alice Pol, Gaspard Noé, Michael Cohen and Ahmed Dramé. Key figure in fashion, spicy Miss Agnes walked with her cheeky microphone among the crowd of celebrities, gathering impressions and witticisms from the insiders.
AN INCREASINGLY CONNECTED SHOW
The show was in-house as well as on-line! This year again, Etam created a buzz on social networks : More than 1.5 million Internet users followed the live show at 9 pm on Tuesday. The Internet was buzzing and tens of thousands of tweets, posts and #Etam photos were published in record time.
You can watch or re-watch the Live Show on defile.etam.com.
A HUGE THANK YOU TO THE TALENTED PARTNERS OF ETAM LIVE SHOW : Pimp my shoes, Dr. Martens, Minelli, Tila March, Mellow yellow, New look, Giuseppe Zanotti Design, Aperlai, La botte Gardiane, What For, Pierre Hardy, Free Lance, San Marina, Visconti & du Réau, Rookie. MichDulce, Romain Brau, Hervé Van der Straeten, Zana Bayne and Nicolas Fafiotte.