Desigual has selected Canadian model Chantelle Brown-Young, also known asWinnie Harlow, to star in their new Spring/Summer 2015 campaign as the newest brand ambassador. Chantelle perfectly embodies the spirit, values and attitude that have always characterized the company. She’s a model who breaks the established conventions and canons. With her confident, optimistic attitude she proves that being different is not only beautiful, it gives you personality, makes you more special and therefore even more attractive.
Chantelle personifies “Life is Chula”, Desigual’s modus vivendi. She is pure inspiration, a whirlwind of positive energy, an example of strength and achievement, who demonstrates that we are all special and can achieve what we set out to do. She shows us that it’s up to us to make life chula and that’s why she’s become the Spanish brand’s epitome of beauty. And what better occasion to count on her than the Say Something Nice campaign, which offers a collection overflowing with optimism and joy?
Chantelle and Desigual have joined forces to offer the world messages that spread smiles, and they do it in the way they know best—through their clothes, with a collection that’s lively, spontaneous and full of messages that go straight to the heart.
Desigual (www.desigual.com) is characterized by its distinctive, optimistic, and colorful designs. The company was founded in 1984. Desigual’s slogan, La Vida es Chula, reflects the way it views fashion and life. This phrase explains Desigual’s raison d’etre and is enshrined in the brand’s DNA and the values it reflects. It’s a manifesto that describes how to face the world each day and is reflected in a fun, fresh and original way of dressing in clothing made with a passion. Desigual currently has 95 of its own stores and over 3,500 points of sale nationally. The fashion brand closed the year 2013 with 405 retail stores, 11,000 multi-brand stores and 2,500 corner concessions in department stores. It also sold over 28 million garments worldwide through its different sales channels.