Posen, whose designs can be found on celebrities who grace the red carpets, is bringing his signature style to America’s best-selling Italian Pinot Grigio. Available in the Italian import section of stores nationwide starting in May, Ecco Domani’s Posen-designed Pinot Grigio will retail for a suggested price of $10.99 – a steal for a Zac Posen original.
“I’ve dressed many people in my life, but never a bottle of wine. This is such an exciting project because it weaves together my work as a fashion designer and my passion for food, cooking and entertaining. The design will reflect the bright, floral qualities of the wine, giving any table a stylish, refreshing look,” Posen said.
Posen has a long-standing history with Ecco Domani. A recipient of the inaugural Ecco Domani Fashion Foundation Award in 2002, Posen received sponsorship of his first major runway show by the Italian wine brand. In partnering on the project, the designer andEcco Domani are coming full circle.
“We wanted to create an easy way to add a touch of style to any occasion this summer, and partnering with Zac Posen for a one-of-a-kind design is the perfect way to highlight our classic Pinot Grigio,” said Courtney O’Brien, Director of Marketing, Ecco Domani. “Zac is bringing the modern sophistication and glamour he’s known for on the runway to everyday occasions.”
Ecco Domani translates to “Here’s tomorrow” in Italian, reflecting a forward-thinking approach to authentic Italian wines. Ecco Domani Pinot Grigio is made with flavorful fruit from northern Italy’s celebrated regions of the Tre Venezie: Trentino-Alto Adige, Veneto andFriuli-Venezia Giulia. With its delicate citrus and floral aromas, signature tropical fruit flavors, and a crisp, refreshing finish, Ecco Domani Pinot Grigio is considered America’s most loved Italian Pinot Grigio and is a perennial leader in Pinot Grigio by-the-glass and by-the-bottle sales.