The exclusive affair was held to celebrate the retailer’s latest expansion within the Middle East, with the signing of prominent Kuwaiti boutiques AlOthman and Al Ostoura. This dual signing solidifies Farfetch’s commitment to the Middle Eastern market and support of the Arab world’s burgeoning creative landscape.
The evening took place under the stars at a private location at the Emirates Palace. Produced by London-based event planner Jemma-Jade Events, the evening was designed to fuse the mystical elegance of Arabia with the clean and refined tone of contemporary fashion. A candlelit path led the way to an ethereally decorated gazebo, featuring twinkling white Arabian-influenced décor laced with florals. VIP guests, including Nez Gebreel, CEO of the Dubai Design and Fashion Council; rising actress Razane Jammal; and accessories designer Nathalie Trad, enjoyed a decadent dining experience, as well as a surprise performance by Emirati soul musician and MTV EMAs nominee Hamdan Al Abri, along with car service from Careem, the evening’s official transportation partner.
In collaboration with AlOthman, founded nearly half a century ago, Farfetch brought a fashion-souk to life. The display featured a curated edit of what shoppers around the world can expect to find newly available online at Farfetch through AlOthman.