“Featuring a new look on the runway every minute for 24 hours straight is challenging, ”said Ric Hendee, Senior Vice President, Consumer Marketing, Cotton Incorporated. “With the help of some great sunny Miami Beach weather, an amazing team of designers, models and everyone involved, we are so happy to have proved that it can be done successfully.”
Hosted by Giuliana and Bill Rancic, E! News’ co-host and Miami native Jason Kennedy and TV Host and Michael Yo from “The Insider” on CBS, Cotton’s 24 Hour Runway Show took place from Friday, November 7, at 8 p.m. EST and lasted through Saturday, November 8 at 8 p.m. EST. The event featured performances and appearances by Jason Derulo, Trey Smith, Fantine, D.J. Irie and fashion icon Olivia Palermo.
“As we embark on a year-long celebration to celebrate Miami Beach’s Centennial anniversary, we are honored to have hostedCotton’s 24 Hour Runway Show,” said Miami Beach Mayor Philip Levine. “Breaking the Guinness World Record for the Longest Fashion Show is an incredibly historic event and a great honor for our city and its residents.”