Global fashion and lifestyle brand, Paul Frank, has arrived in New York City with the launch of its first-ever pop-up shop, open now through January 30, 2015. Located at the Paramount Hotel (235 W 46th Street between Broadway and 8th) in iconic Times Square, the Paul Frank store is a true celebration of the creative and whimsical brand. This one-stop shop for all-new Paul Frank favorites features apparel, sleepwear and accessories and some great New York City-themed gifts as well.
“The Paul Frank shop is an exciting opportunity to bring an entirely new brand experience to fans in the Big Apple this holiday season,” said Elie Dekel, President of Saban Brands. “The infectious spirit and creative energy of New York City makes it the perfect location to bring Paul Frank directly to our customers.”
More than just a store, the Paul Frank pop-up will be an immersive brand experience with weekly interactive do-it-yourself (DIY), beauty and holiday events. Shoppers can take a break from the hustle and bustle of the city and enjoy a variety of activations, including everything from make-your-own tote bags to nail art to karaoke nights and coffee tastings. A full calendar of dates, times, and details for each of these events can be found at www.paulfrank.com/newyork.
Visitors to the store can also participate in two digital activations featuring the iconic face of Paul Frank, Julius the monkey. Using Blippar’s image-recognition app, shoppers can enter the in-store photo booth and be transported into an interactive experience, finding themselves in the back of a taxicab with Julius at the wheel. Smartphone users can also interact with Julius to view and purchase merchandise through an animated vending machine directly from their mobile devices. To use these two digital activations, fans can easily download the Blippar App available in the iTunes App store or Google Play.
In the spirit of giving back during the holiday season, the shop will also feature an on-site PJ Donation Station benefiting Covenant House New York, the nation’s largest privately funded agency serving homeless, runaway and at-risk youth. When shoppers purchase one pair of pajamas to donate to Covenant House, they will receive a discount to purchase their own pair for 50% off. The donation period will begin the week of Thanksgiving and continue through the end of 2014. Paul Frank will also be providing a monetary donation and additional pajamas to Covenant House. The brand is proud to support the important work of Covenant House New York, providing loving care, shelter, and services to homeless youth throughout the state.
For those located outside of New York City, select items from the Paul Frank store are now available for purchase online atshop.paulfrank.com. For store hours and more information about the Paul Frank pop-up, please visit www.paulfrank.com/newyork.
And as of today, just in time for the launch of the new shop, Julius fans have the opportunity to download a variety of Paul Frank-themed digital stickers on Facebook and Facebook Messenger! These Paul Frank stickers are available for free in the Facebook Sticker Store; download them now to help make your digital communications more delightful and expressive.
About Paul Frank
Paul Frank is a globally recognized, iconic fashion and lifestyle brand, which features artistic and entertaining designs for the young and young at heart. Acquired in 2010 by Saban Brands, Paul Frank began as an independent accessories company in a Southern California beach town in 1997. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, across categories such as books, stationery, eyewear, home décor, bicycles and more. To see what’s new at Paul Frank, visit www.paulfrank.com.