QVC, will once again join forces with Lifetime®‘s Project Runway All Stars to participate in the fourth season of the popular design competition series. The world’s leading video and ecommerce retailer is scheduled to sponsor the famed QVC accessory wall, which designers are able to pull from during each challenge to enhance their designs. There will also be a special QVC challenge for the contestants, and the season’s grand-prize winner will have the opportunity to create a collection especially for the retailer.
“Last year’s collaboration with Lifetime’s Project Runway All Stars proved to be extremely successful in expanding QVC’s brand prominence and exposing a new audience to our shopping community,” said Karen Fonner, vice president of content marketing for QVC. “We’re excited to team up with this popular series for a second year and have the opportunity to once again highlight our impressive offerings while reinforcing QVC as a retail destination for the latest fashions.”
This year during the QVC challenge, contestants will be put to the test to create a look for the QVC line G.I.L.I.™ with the top designer winning the opportunity to present a version of their design on QVC. Following the season finale, the grand-prize winner of Project Runway All Stars is awarded the opportunity to create a capsule collection for QVC and present their line on air during a live broadcast. Last year’s champion, Seth Aaron Henderson, found success in his popular collection and has since continued to build his QVC business with his fashion line, SA by Seth Aaron.
“Last year’s contestants loved incorporating QVC’s impressive array of stylish fashion and accessory brands into their looks,” saidLance Still, executive vice president of promotions and integrated marketing at The Weinstein Company. “Given last year’s success, we were eager to bring them back this year to equip the contestants with the latest accessories from QVC’s well-known designers and stylists.”
The fourth season of Project Runway All Stars is scheduled to air on Lifetime beginning October 30 at 9 PM ET. QVC plans to promote the program through its various social platforms, as well as on its website and mobile applications. Multimedia content will feature behind-the-scenes footage and information on the designers and challenges. Viewers will also be able to purchase items from the QVC accessory wall, plus pieces inspired by the show’s weekly challenge.
For more information about QVC’s involvement with the series, visit qvc.com/ProjectRunwayAllStars.