“Bill and I are thrilled to return to beautiful South Beach to host Cotton’s 24 Hour Runway Show,” says Giuliana Rancic. “Between my busy travel and work schedule, staying on top of the latest fashion trends, and playing my most favorite role of all, mom to Duke, cotton is my go-to fabric — it is so versatile and works itself into all moments of my life.”
Michael Yo, former Miami resident, current stand-up comedian and national TV Host for CBS, and Channel One News anchor/reporter Scott Evans return as co-hosts of the event for the third time. New to this year’s host lineup is local Miami entertainment journalist, Ellie Rodriguez, who has hosted for Deco Drive, mun2 and Nuvo TV’s Model Latina.
With nearly 100 brands and designers providing looks for each ‘cotton moment,’ Cotton’s 24 Hour Runway Show is a testament to the enduring appeal and versatility of cotton. Viewers, both online and on-site, will be able to catch their favorite red carpet hosts and some of the most esteemed fashion icons in the industry. Nearly one million viewers tuned in to watch the show last year.
“We are excited to stage Cotton’s 24 Hour Runway Show for the third time in South Beach to share the experience with the world through multiple real-time streaming options,” says Marissa Barlin, co-director of the Cotton Incorporated Strategic Alliances Department. Cotton’s 24 Hour Runway Show will be streamed online LIVE on TheFabricOfOurLives.com, EOnline.com, PEOPLE.com, PeopleEnEspanol.com, InStyle.com, Entertainment Weekly’s EW.com, Essence.com, SouthernLiving.com and RealSimple.com.
“Cotton is such a versatile fashion ingredient that it works for any moment of the day and for any occasion; and the show, which features star-studded entertainment, celebrity hosts and musical performances, is the best illustration of how cotton is the fabric of our lives, 24 hours a day,” concludes Barlin.