Stuart Weitzman, the quintessential American shoe designer, merges fashion, sex appeal and style into each of his designs. For the past several seasons, the brand’s philosophy has been brought to life on the social media small screen through the eyes of various multi-talented independent filmmakers. This fall sees its first woman director, Julia Restoin Roitfeld, following in the footsteps of past series directors James Franco, Balthazar Klarwein and Nino Munoz with the dynamic short film “Rock Roll Ride.” Restoin Roitfeld, who is recognized for her work within the fashion world as art director, photographer, model and creator of Romyandthebunnies.com, makes her directorial debut with the video.
The enchanting short film, which stars model/actress Poppy Delevingne and Hollywood newcomer Dylan Penn, is reminiscent of ’60s television series treatments, toying with split screen formats merged with grids to interlock the storyline into a modern day collage. Drawing inspiration from vintage Playboy magazines, the warm light and grainy images add mystery to an undeniably sensual aesthetic. Set to a remix of Lana del Rey’s “Ride,” the film captures the attributes of the Stuart Weitzman woman – sexy, confident, spirited and playful – in a visually seductive and cinematic fashion.
Restoin Roitfeld, who appears on Vanity Fair‘s International Best Dressed List this year, drew inspiration for the film’s costumes from her own personal style. With an emphasis on ’60s fashion, the film mirrors the signature style of that era with a sex kitten twist on modern sensuality. From soft fuzzy sweaters to flirty retro minis, Restoin Roitfeld’s effortless glamour is the perfect complement to Stuart Weitzman’s iconic boots.
“As a creative director, I think secretly I always wanted to direct a movie, and when Stuart Weitzman approached me to direct their fourth short film, I immediately said yes because I’m obsessed with shoes,” said Julia Restoin Roitfeld.
“Rock Roll Ride” will premiere on September 29th during Paris Fashion Week to an audience of respected fashion influencers at the Hotel Salomon de Rothschild. The film will also be posted on www.stuartweitzman.com with the brand’s social channels fueling the conversation by encouraging followers to share the video, and the dedicated hashtag #ROCKROLLRIDE will be launched simultaneously to propel global social trending.
ABOUT STUART WEITZMAN HOLDINGS LLC
A little obsessed with shoes.
Stuart Weitzman, a global leader in designer footwear, operates 45 retail stores across the United States, including New York, Beverly Hills, Chicago, Boston and Las Vegas. The company also has 62 international stores, 14 international shop-in-shops, and e-commerce sites in the United States, Canada, Europe and Hong Kong. Stuart Weitzman footwear and accessories are sold in more than 70 countries. Stuart Weitzman Holdings, LLC is a portfolio company of Sycamore Partners.
A luxury brand built upon the idea of creating a beautifully-constructed shoe, Stuart Weitzman’s main objective has always been to merge fashion and function. The first thing a woman puts on in the morning and the last thing she takes off at night, founder and designer Stuart Weitzman’s shoes are engineered to feel as good as they look and to look as good as they feel.