In a fresh take on the tropical fashion trend that has taken women by storm, Maui by Design released a new line of Hawaiian wristlet bags today. The wristlets, named for the Kohala coast on the Big Island of Hawaii, are made from silk dyed to the company’s specifications and finely embroidered with images that are beloved in the islands.
Contrary to the explosion of color that is typical for Hawaiian and tropical looks, Maui by Design offers more subtle tropical designs for fall/winter that can be paired tastefully with clothing typical for colder climates.
“Many women love the beauty, the flowers, the rich colors of Hawaii, and want to incorporate touches of that beauty into their daily life. Yet the colors that look so great in a tropical environment are just not appropriate for colder climates,” says Andrea Butter, CEO of Mauiby Design. “Our new Kohala wristlet bags offer a more subtle look that pairs well with fall and winter clothing on the mainland.”
Maui by Design made the tropical look work by using elegant neutral colors for the silk body of each Kohala wristlet. Finely embroidered images add the tropical touch.
Maui by Design introduced six models in the Kohala wristlet line in a range of tropical imagery:
- Bird of Paradise flowers against a background of midnight blue silk
- Plumeria flowers embroidered in metallic gold and silver on a black silk wristlet
- A spray of violet orchids on a silk body dyed in an evening purple
- A dramatic red hibiscus outlined against a black background
- White and yellow plumeria flowers on ocean blue
- A beautiful turquoise wristlet embroidered with a white image of coral
Though Maui by Design is best known for its collectible Hawaiian Christmas ornaments, the company specializes in incorporating the art of the Hawaiian paradise into a range of everyday items, including women’s accessories. Its fashion souvenir line of Paia and Hanaleicross body bags, named for the charming towns on the north shores of Maui and Kauai respectively, have been available in upscale boutiques and gift shops across Hawaii since January 2014.
“Our mission is to bring the joy and beauty of the islands into everyday life no matter where you live,” says Butter. “With the new Kohalawristlet bags, we’ve taken yet another step towards that goal.”
About Maui by Design
Maui by Design was founded in 1999 with a small line of inside or reverse hand painted Hawaiian ornaments and votive candleholders featuring Hawaiian tropical designs. Today you can choose from over 50 hand painted ornaments and votive candleholders showingHawaii’s beautiful tropical flowers, sea life, romantic sunsets and Hawaiiana images. In addition to its premier line of Hawaiian ornaments, Maui by Design also offers Hawaiian accessories for women, including embroidered silk bags, a line of leather accessories hand painted with tropical Hawaiian imagery, and marine and beach inspired jewelry, and items for the home including Hawaiian salt and pepper shakers and hand-carved wood wall art.
Originally operating from a small house in Kihei, Maui, the company moved its warehouse to Oahu in 2009, from where it ships to customers across all Hawaiian islands, the U.S. mainland and internationally.