NYLON magazine and Socialyte will celebrate their collaborative fashion point of view with an inaugural Rebel Fashion event, Monday, September 8, 2014, at Tao Downtown Lounge. The event will showcase NYLON’sSeptember fashion issue and reveal the winners of the 2014 Socialyte Awards, given to the most influential personalities in fashion, beauty and luxury lifestyle media.
The invitation-only event will be held during NY Fashion Week and co-hosted by Michelle Lee, editor-in-chief, NYLON and Beca Alexander, co-founder and president, Socialyte.
“NYLON is the original fashion rebel. We were one of the first to merge fashion & style with entertainment, and to mix high, low and street style,” says Lee. “Mixing it up with Socialyte to honor some of the leading digital influencers and innovators and celebrate our September issue makes for the perfect fashion uprising.”
“The talents we represent and cast at Socialyte are the definition of Rebel Fashion. They’ve gone against the traditional to pave their own path to the front row, ” says Alexander.
NYLON’s September “Rebel Fashion” issue features cover girl Aubrey Plaza in an 8-page fashion editorial along with the magazine’s signature mix of what’s fresh from the runways and streets, with a focus on the season’s top trends. Additional highlights include fashion features saluting club kids, David Bowie, and retro ’60s chic. In addition, the issue reveals the winners of NYLON’s 3rd Annual Beauty Awards.
One of fashion blogging’s most anticipated events, the Socialyte Awards is a must-attend gathering of the social media elite that garners worldwide media attention. Last year’s Socialyte Awards honored Chiara Ferragni of the Blonde Salad as Socialyte of the Year, while Bryan Boy, Aimee Song and Rumi Neely won Industry Choice Awards, and Justin Liv and Jenny Ong were honored for content direction. Other honorees included Stylecaster, BeautyHigh, Refinery 29, Andy Torres of StyleScrapbook, Doina Ciobanu of The Golden Diamonds and Danielle Bernstein of We Wore What, to name a few.
About NYLON Media Inc.
NYLON Media Inc. – NYLON magazine, NYLON Guys magazine, NYLON.com, FashionIndie.com and Socialyte — is a leading international provider of fashion, beauty, music and pop culture content for today’s young Millennial It Girls and Guys. Founded in 1999 with the launch of NYLON, the definitive downtown fashion magazine, today NYLON Media Inc.’s portfolio includes print, digital, social, e-commerce and event assets. NYLON Media Inc. has a worldwide presence in the United States, Japan, Korea, Thailand, Singapore,Indonesia and Mexico. NYLON Media Inc. is backed by Diversis Capital LLC, a North American private equity firm founded in 2013 and lead by Chairman Marc Luzzatto. For more information, go to www.nylon.com.
The Socialyte Collective – The world’s largest digital influencer casting agency, Socialyte connects hundreds of brands with a curated list of top fashion, beauty and luxury lifestyle social media influencers. Providing campaign casting, development, management and reporting, Socialyte provides lifestyle and media brands a means to develop native advertising campaigns which live across the social profiles, Youtube channels, and blogs of the world’s most influential bloggers, models, celebrities and Insta-stars. Founded by Daniel Saynt and Beca Alexander, the company casts campaigns across 2500 influential social media talents in the America’s, UK, andAustralia. For more information, go to www.socialyte.co