MADE, the downtown creative hub, has partnered with number one cosmetic brandMaybelline New York to act as the Official Makeup Partner of MADE Fashion Week, presented September 4th -10th at Milk Studios. Maybelline New York will provide creative direction, backstage artistry and its innovative range of products for more than 10 MADE designers, including Public School, Cushnie Et Ochs, Ostwald Helgason, Olivier Saillard, Kitsune, Jonathan Simkhai, Maria Ke Fisherman, Peter Som, Chris Gelinas, Zana Bayne, and Baja East.
The partners will also introduce the MADE for Maybelline Film Project, an innovative video incubator that will enhance the platform of MADE Fashion Week’s support of emerging creative talent. The incubator enlists the vision of eight vanguard filmmakers who will use mixed-media techniques to create an experimental 30-second video inspired by the Maybelline New York-driven makeup trends found only at MADE Fashion Week.
“Supporting visionary talent and remarkable designers is central to MADE’s mission and to our partnership with Maybelline New York,” says Mazdack Rassi, Co-Founder of MADE and Creative Director of Milk Studios. “It’s precisely forward-thinking companies like Maybelline that enable MADE to offer premier New York Fashion Week resources free of charge to designers, and it is absolutely thrilling that Maybelline is supporting filmmakers and video artists in addition to fashion creatives through initiatives such as the MADE for Maybelline Film Project.”
Additionally, Maybelline New York will host a media lounge in the Penthouse at Milk Studios. The Maybelline New York media lounge will be open to editors, bloggers and influencers for three days and culminate in the exclusive MADE for Maybelline Film Project special event, which will be held on Wednesday, September 10th to close out the week.
During the MADE for Maybelline Film Project event, a panel of judges – comprised of Mazdack Rassi (Milk Studios & MADE Co-founder), David Greenberg (President of Maybelline New York-Garnier-essie), and Georgie Greville (LEGS Media) – will award the creator of the most dynamic and engaging 30-second video with a fiscal donation and opportunity to work on a larger film project at MADE Fashion Week in February 2015.
“Maybelline’s involvement in fashion and commitment to creativity grow stronger with each season,” said David Greenberg, President of Maybelline New York-Garnier-essie. “As the fashion landscape continues to evolve, we need to ebb and flow with it, finding new and interesting ways to support our trend platform and the artistic communities that contribute to it. Partnering with MADE Fashion Week allows us to tap into a new generation of talent through meaningful backstage collaborations and thought-provoking content projects. These efforts showcase the Maybelline New York brand in an exciting new light.”
About MADE Fashion Week | MADE Fashion Week started in 2009 to counter the impact of economic recession on designers who could no longer afford the cost of runway shows during New York Fashion Week. Now in its tenth season, MADE is a global, year-round media company that harnesses the energy of creative communities around the world. MADE events include over 40 fashion shows and presentations, events, and concerts anchored by Fashion Weeks in New York and Paris, plus an unrivaled digital presence at MilkMade.com. MADE is at the forefront of a movement that’s making fashion more accessible. MADE encourages creativity, fosters growth, challenges convention and connects visionary brands to the creative vanguard of Fashion, Music, Art, and Culture.
About Maybelline NY | Maybelline New York is the number one cosmetic brand in the world, available in over 129 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman to define her own beauty. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and eight other fashion weeks worldwide. For more information, log on to www.maybelline.com. Maybe she’s born with it. Maybe it’s Maybelline.