ENGLEWOOD CLIFFS, N.J., July 1, 2014 /PRNewswire/ — Dove Deodorant is on a mission to change the way the world sees the armpit. Underarms are often hidden and ignored, but during the summer months they are on display more than ever, and require special care before showing them off in this season’s sleeveless looks. Top fashion stylist, Erin Walsh, is teaming up with Dove to give women the confidence to wear sleeveless with Dove Advanced Care Deodorant, which promises softer, smoother underarms in just three days. In celebration, Dove is challenging women across the U.S. to ditch their sleeves for the chance to win* a trip to New York City Fashion Week and VIP styling session with Walsh.
“In order to do my job, I need to understand what makes a woman feel beautiful,” said Erin Walsh. “I love dressing my clients in sleeveless because it allows them to communicate both power and confidence, but the preparation can be just as important as the outfit. That’s why I’ve partnered with Dove Advanced Care Deodorant. Together we are challenging women to look and feel their best in sleeveless styles.”
When shaving, 36 percent of what is removed is skin, which can lead to visible irritation and uncomfortable sensitivity. Dove Advanced Care, the only anti-perspirant/deodorant with NutriumMoisture™, is clinically proven to reduce irritation from shaving. This proprietary moisturizing formula offers the brand’s best care ever, along with 48-hours of odor and wetness protection.
“The Dove brand is committed to creating products that deliver genuine improvement and help women build confidence with excellent care,” says Matthew McCarthy, Senior Director of Deodorants/Antiperspirants, Unilever. “We are doing that in the deodorant category by offering product innovations that provide odor and wetness protection – plus essential skin care.”
Take the Sleeveless Challenge
Dove is inviting women across the U.S. to care for their armpits with Dove Advanced Care Deodorant, so they can ditch their sleeves in a nationwide Sleeveless Challenge. There are many ways to get involved:
- Women can enter to win* a trip to New York City by sharing a picture or writing a product review at Dove.com/SleevelessSummer.
- Join the sleeveless celebration in New York City’s Times Square on July 23, 2014, where women will be invited to walk a runway and raise their arms in confidence.
- Sleeveless-inspired prizes will be awarded when photos on Twitter or Instagram are shared using #SleevelessSummerSweeps.
About the Products
Dove Advanced Care Anti-Perspirant/Deodorant is available in 11 signature Dove® scents and two different moisturizing formulations to address individual skincare needs. The full line of products can be purchased at mass, food and drug retailers nationwide for SRP$4.99 (2.6 oz.).
*No purchase necessary. The “Dove’s Sleeveless Summer” Sweepstakes and Dove #SleevelessSummerSweeps Sweepstakes are sponsored by Conopco, Inc. d/b/a Unilever. Open to legal residents of the 50 US & DC, 18+. Begins 12:00 p.m. ET on 6/30/14 and ends 11:59 a.m. ET on 8/25/14. For “Dove’s Sleeveless Summer” Sweepstakes rules and the Dove #SleevelessSummerSweeps Sweepstakes rules, visit http://www.dove.us/Products/Deodorant/DearArmpit.aspx?page=rules.
Dove®, manufactured by Unilever, is the #1 recommended skin care brand by dermatologists. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove® Men+Care™ launched in 2010 with products developed specially for men. Dove® is available nationwide in food, drug and mass outlet stores.
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States andCanada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/or http://www.unilever.ca/sustainable-living/.