NEW YORK, June 18, 2014 /PRNewswire/ — Dana Fields, executive vice president and chief revenue officer of NYLON Media, today named Michelle Lee editor-in-chief of NYLON and NYLON Guys magazines, effective June 25.
“I am thrilled to welcome Michelle to NYLON. Her extraordinary multimedia background in fashion, beauty and entertainment, the essential crossroads of today’s popular culture and contemporary media, makes her the perfect choice to lead NYLON,” said Fields.
“As an obsessive fashion and culture lover — and former NYLON writer — I’m thrilled to be joining the NYLON team,” said Lee. “To me, the brand has always stood for the cool merger of style and entertainment, so I’m excited to see the evolution and growth of such an already-amazing brand.”
Throughout her career, Lee has worked in fashion, beauty and entertainment at a number of leading publications. She is a founding editor of Us Weekly, The Daily Front Row, and CosmoGIRL, which was named Adweek’s “Launch of the Year.” She also served as editor-in-chief of In Touch Weekly, named one of min‘s “25 Most Notable Launches of the Past 25 Years.” Most recently, Lee was the chief content and strategy officer at brand publishing agency Magnified Media, and prior to that was senior vice president of content ofHollywood.com. Lee regularly shares her culture expertise on NBC’s Today Show, Good Morning America, CBS Early Show, Vh1, CNN, and many more television outlets.
Lee has also held positions at Glamour and Mademoiselle and has written for many magazines, including NYLON, Elle, Marie Claire, Paper magazine, GQ, Maxim, Cosmopolitan, and Men’s Health. Lee is the winner of a William Randolph Hearst Award for outstanding feature writing.
NYLON, founded in 1999, is a leading fashion media title with print, digital, social, and events assets, with headquarters in New York. NYLON Magazine for young women, and NYLON Guys magazine and websites are published in the United States, Japan, Korea,Thailand, Singapore and Indonesia. NYLON is programmed for real world fashion, for young millennial, focused on the twenty something audience.
With a median age of 25, according to Beta, NYLON’s readers are almost ten years younger than the median age at larger titles in NYLON’s competitive set such as Glamour, Marie Claire and other titles in the category. Additionally, NYLON’s audience is 80% single and has an average income of $68,000, which translates into readers without issues such as mortgages or children, allowing them to use their discretionary income on themselves. As the population ages and other titles in the category are aging with it, NYLON is skewing younger, with readers who are digitally focused and edgy.
NYLON is backed by Diversis Capital LLC, a North American private equity firm founded in 2013 and lead by Chairman Marc Luzzatto.
For more information on NYLON visit www.nylonmag.com.