On Tuesday, March 25th, new Finnish clothing label JULJA launched their Indiegogo crowdfunding campaign for internationalization. JULJA has been chosen to join Made in Designland, a tour to showcase new and innovative Finnish design. Beginning July 2014, 50 cutting-edge companies will leave Finland for the U.S., touring for 18 months to showcase their products and services in pop-up shops, exhibitions, festivals and seminars. The tour represents the best in new Finnish design, software, technology and architecture.
To fund their participation in Made in Designland, JULJA has turned to crowdfunding, in an effort to raise funds necessary to design and produce collections for the tour, and arrange and attend their own fashion show. As incentive, JULJA is offering special campaign products, as well as clothes from their new collection, to promote support. In exchange for their investment, contributors towards JULJA’s internationalization are rewarded with handwritten postcards, posters or an exclusive photoshoot day with team JULJA. The crowdfunding campaign also offers funders a unique chance to pre-order pieces from JULJA’s ‘Running from the dream‘ collection.
Crowdfunding is a relatively new phenomenon in Finland and its full potential has not yet been realized, especially within the fashion industry. Team JULJA eagerly awaits the results of this innovative campaign, the interest it will generate in crowdfunding, and the investment they hope it encourages in Finnish design and young entrepreneurship.
For more information on the JULJA to the USA crowdfunding campaign, please visit: https://www.indiegogo.com/projects/julja-to-the-usa/x/6533008
To find out more about Made in Designland: http://www.madeindesignland.com
JULJA is a Finnish womenswear label designed by Nora Peltoniemi. The company was founded in 2012 by Nora Peltoniemi, Inka Kiuruand Johanna Hakala, three students from Turku, Finland with the idea of a feminine and playful ready-to-wear collection for women. Nora’s designs are a reflection of her passion for fashion and aspiration for creating new trends, and JULJA’s first ready-to-wear collection for Fall/Winter 2013 was unveiled in the spring of 2013.