NEW YORK, Feb. 5, 2014 /PRNewswire/ — essie will be polishing models from tips to toes on the runway this season again at New York Fashion Week. In the past several years, as nails have become the ultimate accessory, essie has established itself as the leading global backstage nail expert by sponsoring premium shows around the world at New York, London, Paris,Istanbul, Sydney, Berlin and even Paris Haute Couture.
This season, essie is proud to sponsor 26 shows including: Alexander Wang, Alice & Olivia, Altuzarra, Carolina Herrera,Costello Tagliapietra, DKNY, Donna Karan, DVF, Emerson, Helmut Lang, Heart Truth Red Dress, Herve Leger, Jenny Packham, Jill Stuart, Lisa Perry, Mathieu Mirano, Milly, Monique Lhuillier, Naeem Khan, Nanette Lepore, Nellie Partow, Opening Ceremony, Rebecca Minkoff, Reed Krakoff, Veronica Beard, and Wes Gordon.
New York Fashion Week is truly the epitome of creativity and style. essie is honored to work with such talented designers and artists, harnessing the power of essie’s color authority backstage with celebrity and editorial lead manicurists. Michelle Saunders, Julie Kandalec, Casey Herman, Miss Pop, Naomi Yasuda and Rita Remark will be leading the essie teams backstage with their timeless techniques and cutting edge nail looks.
essie can’t wait to share with you fashion forward nail trends straight from the shows!
For up to the minute coverage check out: #essieNYFW for everything fashionable backstage, and #essielook to see our designer nail looks!
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America’s nail salon expert since 1981, essie was founded in New York City by Essie Weingarten, the authority on color. Essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date. We can be found on: essie.com, Facebook, Twitter, Instagram, Pinterest, Tumblr and Youtube social media channels.