LONG ISLAND CITY, N.Y., Dec. 3, 2013 / — Shoe mogul Steve Madden has partnered with internationally-renowned blogger Chiara Ferragni of The Blonde Salad to create a limited edition collection that will be available starting Spring 2014. The collection of 9 designs is inspired by Chiara’s eclectic sense of style. The fashionable blogger boasts effortless style that ranges from rocker casual to uber glamorous and the capsule collection embodies that range.
Steve declares, “Chiara is fashion’s Italian goddess. I’m excited to give our customers shoes that combine her flair with a twist of Steve Madden.”
Channeling Chiara’s ability to fuse aspirational and wearable looks, the collection features styles that have the same global appeal as The Blonde Salad. From a gold leather slip-on sneaker to a buckle-laden heeled gladiator sandal to a pony hair open-toed booty, the collection oozes serious style, with something to offer every fashion devotee.
“My inspiration for this collection comes from all the shoes I’ve been wearing over the years and all the shoes I’ve always looked for but never found: every pair is unique and tells a different story,” stated Chiara, a Madden fan for years.
The collaboration embodies Steve Madden’s of-the-moment trends in fashion and beyond. Steve Madden always has his finger on the pulse, and together with Chiara’s sense of style, this duo has designed a must-see collection.
The Blonde Salad X Steve Madden collection will be available starting February 2014, and is priced from $129-$179.
About Steve Madden:
Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its owned brands including Steve Madden, Steven by Steve Madden, Madden Girl, Freebird by Steven, Stevies, Betsey Johnson, Betseyville, Report Signature, Report, Big Buddha, Wild Pair, Cejon and Mad Love, the Company is the licensee of various brands, including Olsenboye for footwear, handbags and belts and Elizabeth and James, Superga, l.e.i. and GLO for footwear. The Company also designs and sources products under private label brand names for various retailers. The Company’s wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. The Company also operates 117 retail stores (including the Company’s three online stores). The Company licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products. www.stevemadden.com
About The Blonde Salad:
Chiara Ferragni is the founder and editor of fashion blog, The Blonde Salad. She started the blog in October of 2009, sharing her daily look with her followers. Less than two years after its launch, TBS has reached more than 1 million unique visitors and 12.000.000 impressions per month. The writer, designer and model has won many awards including the bloglovin’s “Newcomer Blogger of the Year” and “Blogger Business of the Year”. In the beginning of 2012 she added Next Management to her team to expand her presence in the United States and since has exploded onto the scene. New York Magazine called Chiara “One of the biggest breakout street-style stars of the year.” She has collaborated with many prestigious brands including Dior, Louis Vuitton, Max Mara, Chanel, Tommy Hilfiger, Seven for All Mankind and many others. Chiara has also hosted and appeared in many influential television shows and events. In addition to being a presenter at the Italian TRL Awards, she was a guest on Italian variety show, “Chiambretti Night”, and walked the red carpet at Cannes for the premiere of “Habemus Papam”.