GLENDALE, Calif., — Stila Cosmetics announced today a strategic partnership with ABC and “Dancing with the Stars”. Exclusive to ULTA Beauty, Stila Cosmetics and ABC will launch the Stila Dancing with the Stars Collection, a limited edition beauty offering inspired by the makeup used behind-the-scenes on the hit ABC competition show.
“We are honored to be partnering with ABC and Dancing with the Stars on this exciting collection,” said Stila Cosmetics Owner/CEO, Lynn Tilton. “At Stila, we constantly strive to provide our customers with energizing and innovative collections, which I am confident we have achieved through our partnership with ABC.”
Premiering Monday, September 16 on ABC (Mondays, 8:00-10:00 PM, ET/PT), “Dancing With The Stars is entering its 17th season. Hosted by Tom Bergeron (“America’s Funniest Home Videos”) and Brooke Burke-Charvet (“Dancing with the Stars” Season 7 Champion), “Dancing with the Stars” is the hit series in which celebrities perform choreographed dance routines judged by renowned ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba. At the end of each exciting episode, the judges’ scores combined with viewers’ votes, determines who gets eliminated each week.
“Dancing with the Stars” is produced by BBC Worldwide Productions. Conrad Green, Ashley Edens-Shaffer and Joe Sungkur are executive producers. Alex Rudzinski directs.
The Stila Dancing with the Stars Collection will include:
- Live. Love Dance. Sets – $39 each:
Four makeup sets inspired by dance styles including the Samba, Tango, Freestyle and Cha-Cha. All sets include one palette with a universally flattering cheek color and seven eye shadow shades. The sets also include Stay All Day® 10-in-1 HD Illuminating Beauty Balm, a Smudge Stick Waterproof Eye Liner, and a deluxe Stay All Day® Liquid Lipstick.
- Powder Blush, in one universal shade – $16 each
- Illuminating Powder, an all over shimmer powder – $16 each
- Bronzing Powder – $16 each
- Makeup Bag with Star Mirror – $20 each
“We are thrilled to be the exclusive retailer for Stila’s new “Dancing with the Stars” collection,” said ULTA Senior Vice President of Merchandising, Janet Taake. “With the popularity of both the show and Stila Cosmetics, we expect this to be a highly anticipated product assortment that will be lots of fun for those customers who want to capture the polished, ‘Dancing with the Stars’ look.”
The launch will be supported through promotions, including dedicated in-store displays at over 500 ULTA Beauty locations, retail events, public relations and social media activations, ULTA Beauty catalog advertising, and a gift-with-purchase promotion, which will begin 9/8 and run through 9/28.
Customers can also enter the Live. Love. Dance Sweepstakes. Hosted by ULTA Beauty, two lucky winners and their guests will have the chance to attend the live finale of ABC’s “Dancing with the Stars.” To enter the contest, visitwww.ulta.com/dance beginning 9/8 through 9/30.
The Stila Dancing with the Stars Collection will be sold exclusively at ULTA Beauty stores nationwide and at www.ulta.combeginning September 1st.
About Stila Cosmetics
Stila Cosmetics, founded in 1994, is a globally recognized color cosmetics brand known for its modern, sophisticated, accessible approach to beauty. The brand’s innovative, multi-tasking formulas, eco-friendly packaging, and fashion forward colors are available in over 1000 doors in the United States, which includes Sephora, ULTA Beauty, select Nordstrom, and select Macy’s. Stila is also available in more than 20 global markets including Canada, the United Kingdom, Australia, India,Southeast Asia, Brazil, and Mexico. For more information about Stila, visit www.stilacosmetics.com.
About ULTA Beauty
ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. ULTA Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, hair care, skincare, bath and body products and salon styling tools, as well as salon hair care products. ULTA Beauty also offers a full-service salon in all of its stores. As of May 4, 2013, ULTA operates 576 retail stores across 46 states and also distributes its products through the Company’s website: www.ulta.com.