Chic Outlet Shopping® Launches its New ‘Globalista’ Campaign Photographed and Directed by Mary Mccartney – Featuring Julia Restoin Roitfeld and Milla Jovovich
Written By pdnews, on June 20, 2013
LONDON, Chic Outlet Shopping®, the Collection of luxury outlet Villages by Value Retail, has launched its new summer ‘Globalista’ campaign, which is set to thrill lovers of travel, fashion and luxury destination shopping.
As part of the campaign, Chic Outlet Shopping® has created a one-of-a-kind film directed by world-renowned photographer Mary McCartney and starring international style icons – US model and actress Milla Jovovich and art director Julia Restoin Roitfeld.
The short film offers a glimpse into the lives of jet-setting ‘Globalistas’ – the sophisticated world travellers who love to shop for fashion wherever they are in the world – trailblazing through the Chic Outlet Shopping® Villages and the famous sights of some of the most coveted cities in Europe.
Watch the film at ChicOutletShopping.com/globalista and take a peek at behind-the-scenes footage of Milla and Julia. Read exclusive interviews with the starring pair, who reveal their travel essentials and favourite brands at the Chic Outlet Shopping® Villages.
World-leading luggage maker Samsonite® has partnered withChic Outlet Shopping® as part of the campaign to create eye-catching travel-themed art installations. International artists will customise iconic pieces of Samsonite luggage to be displayed as installations in each of the nine shopping Villages. Chic Outlet Shopping® will also be giving away ten sets of Samsonite luggage items as well as Gift Cards worth €2,000 to spend in the Village.
The ‘Globalista’ campaign was led by former Wallpaper* Fashion Director and now Artistic Director of Value Retail, Kim Andreolli.
The celebration of the ‘Globalista’ continues in the Villages, with each serving up a selection of irresistible promotions, exclusive events and activities throughout the summer months. Discover the world of the Chic Outlet Shopping®Villages and indulge in an adventure of Europe’s must-visit destinations where moments of discovery, surprise and delight come alive through truly unique shopping experiences.
Fidenza Village near Milan will celebrate ten years of passion for fashion and tourism, in all of their facets, from new designer talent and art to regional culture and traditions in fine cuisine. The two Chic Outlet Shopping® Villages in Spain will also be drawing on their local regions for inspiration: Las Rozas Village near Madrid will launch a Spain Makes pop-up boutique, celebrating up-and-coming local designers; while La Roca Village will be welcoming the summer with a ‘Gypset’-themed market place and live music every Friday.
Customisation is the focal point of the festivities in Bicester Village with the launch of a Zatchels pop-up boutique offering guests the opportunity to personalise an iconic British accessory, and there will also be a unique interactive Cotswolds cottage for guests to enjoy. During the Globalista campaign the two Chic Outlet Shopping® Villages in Germany will be exploring the three pillars of Europe with dedicated activities and gourmet delights inspired by Italy, Britain and Germany. In addition, La Vallée Village near Paris will be inviting guests to relax in the bohemian-chic atmosphere of the VIP Lounge and enjoy the delicate flavours on offer from the Palais des Thés pop-up. Finally, in Maasmechelen Village, street markets, a celebration of the iconic Vespa and new boutique openings will work up guests’ appetites, ready to be satisfied in the Antica Corte Pallavicina Garden pop-up restaurant, which offers a traditional taste of Italy.
“Chic Outlet Shopping® is one of those luxury retail experiences that is impossible to resist. I loved being a part of the campaign and it was fantastic to work with Mary McCartney; a creative and passionate force with a meticulous eye and relentless energy.”
“I was excited to be asked to be a part of the Globalista campaign for Chic Outlet Shopping®. Mary McCartney was inspiring and the Village was like a playground for luxury-seeking fashionistas. I even managed to squeeze in some shopping too…”
Julia Restoin Roitfeld
“This is my third collaboration with Chic Outlet Shopping®and I am thrilled to have directed the Globalista summer campaign. It was fantastic to be back in the Villages, working with an incredible team and such a high calibre of ambassadors.”
About Chic Outlet Shopping®
Chic Outlet Shopping® is the Collection of luxury outlet Villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping villages. Currently home to more than 900 boutiques, the nine Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round.
Within easy reach of some of Europe’s and China’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, coming soon, Suzhou/Shanghai – the Villages have become synonymous with high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right.
Value Retail’s new venture to bring its distinctive Chic Outlet Shopping® Villages to China will see its first Village – Suzhou Village™ – located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.