NEW YORK, — Maybelline New York announced today that Swedish supermodel Frida Gustavssonwas signed to the brand. She joins a distinguished roster of A-list spokeswomen that includes Christy Turlington , Julia Stegner , Erin Wasson , Kemp Muhl, Shu-Pei Qin , Emily DiDonato , Jessica White , and Charlotte Free .
“In addition to her stunning career on the fashion runways, Frida’s radiant beauty and positive energy are very inspirational. Her warm and optimistic personality perfectly embodies the Maybelline New York woman of today,” says Maybelline New York global brand president Damien Bertrand . “A Maybelline New York woman is strong and confident—I love that attitude,” says Frida. “I’m honored and thrilled to represent such an iconic brand and to be a part of the Maybelline New York family,” she adds. Maybelline New York U.S. president, David Greenberg says, “Frida will be a welcome addition; her energy, style and beauty are a perfect complement for the Maybelline New York brand.”
A native of Stockholm, Sweden, Frida was scouted by a modeling agent while on a shopping trip in 2008. She signed with IMG in 2009, and opened the Valentino Haute Couture show in Paris for the fall season that same year. Her impressive runway debut proved to be a breakthrough moment for her career, as it lead the way to working with other major designers, includingMarc Jacobs , Calvin Klein , Chanel, Prada, Fendi, Louis Vuitton , Christian Dior, Michael Kors, Oscar de la Renta , Carolina Herrera , Ralph Lauren , Viktor and Rolf, Alexander McQueen , and Giorgio Armani .
One of the most photographed models on and off the catwalk, Frida has worked with top photographers like Patrick Demarchelier , Annie Leibovitz , Camilla Akrans, and Norman Jean Roy . She regularly appears in the fashion and interview pages of magazines such as Vogue (American, Italian, Chinese, French, German, Russian, and British), Elle, W, Allure, Interview, Self Service, and Pop. She has also been featured in advertising campaigns for Prada, Jill Stuart , Anna Sui , Mulberry, Paul & Joe, Roberto Cavali , H&M, Max Mara , Valentino, among others.
Frida will make her debut in print and television advertising campaigns for Maybelline New York late 2013.
About Maybelline New York:
Maybelline New York is the number one cosmetics brand in the world and is available in over 129 countries worldwide. As the official makeup and nail sponsor of Mercedes Benz Fashion Week New York, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. Further capturing the essence of New York City style, Maybelline New York’s fashion and beauty blog CITY is the go-to destination for ‘It’ girls, offering exclusive, unique and behind-the-scenes beauty and fashion content. Log onto www.maybelline.com andMaybelline.com/CITY. Also available in Spanish. Maybe she’s born with it, maybe it’s Maybelline.