NEW YORK, — Rachel Roy today launched a new digital experience called The Life. Exclusively on www.rachelroy.com, The Life is a hub of lifestyle content created and curated to inspire women to design the life they want to live.
The magazine features five sections, LEARN, STYLE, GIVEBACK, RR/TV and ABOUT, that give viewers an inside look at Rachel’s view on fashion, beauty, travel, food and philanthropy. Launch topics include “How-to get a new spring beauty look,” “I’m Loving: Festival Fashion,” “Rachel’s spring playlist” and a story from guest editor Jacquie Aiche on combining spirituality with her jewelry business.
Rachel Roy said, “I’ve always believed in designing the life you want to live. Advice and stories from my friends on how they have pursued their dreams and goals have really helped me and I am excited to help bring those stories to a larger audience and inspire other women. We are not alone in our journeys, and I wanted to create something that illustrated this.”
Launching as a companion program to the magazine, The Life video series contains stories of female entrepreneurs who share their personal stories and tips for starting a business or pursuing their dream careers. Released on a monthly basis, the videos include: founder of FEED projects Lauren Bush Lauren , celebrity fashion stylist Elizabeth Stewart , E! Entertainment host Catt Sadler , fashion journalist Melissa Magsaysay , jewelry designer Jacquie Aiche , celebrity wellness Coach AJ Johnson and vintage shop owner Esther Ginsberg .
The digital launch of The Life underscores Rachel’s commitment to creating content that engages and connects women online and dovetails her digital runway show that debuted exclusively on Facebook during February’s New York Fashion Week.
For more information, please visit rachelroy.com/THELIFE.
Rachel Roy is a division of The Jones Group (NYSE: JNY).
About Rachel Roy:
Rachel Roy, designer, entrepreneur, philanthropist and mother, designs to inspire women to feel smart, confident and individual.
Inspired by the working women she knew, the Rachel Roy New York collection debuted in 2005. The Rachel Roy collection is available at select Saks Fifth Avenue, Neiman Marcus , Nordstrom and top specialty stores worldwide. In 2009, RACHEL Rachel Roy launched with a downtown, youthful affordable contemporary sportswear brand essence and has quickly become a destination brand at Macy’s.
Giving back is one of Rachel’s greatest passions and one of the founding principles of the Rachel Roy brand. From her work with OrphanAid Africa to the Kindness Is Always Fashionable charitable bag program, Rachel looks to create opportunities to give women and children in need a voice.
Rachel is a member of the Council of Fashion Designers of America (CFDA) and continues to be actively engaged in the evolution and integrity of the fashion industry.
For more information on Rachel and to shop the collections, please visit the digital flagship, RACHELROY.COM
About The Jones Group Inc.:
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 brands with product expertise in apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores, through concessions at upscale department stores and through its e-commerce sites.
The Company’s internationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein , Kurt Geiger , Rachel Roy (L), Robert Rodriguez , Robbi & Nikki, Stuart Weitzman , Brian Atwood (L), Boutique 9, Easy Spirit, Carvela, Gloria Vanderbilt , l.e.i., Bandolino, Enzo Angiolini , Nine & Co., GLO, Joan & David, Miss KG, Kasper, Energie, Evan-Picone, Le Suit , Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Givenchy (L), Judith Jack , Albert Nipon , Pappagallo and Rafe (L).