ST. PETERSBURG, Fla., — Swarovski, in partnership with Groupe Clarins USA, will debut an exclusive assortment of the Aura by Swarovski fragrance and beauty products with leading multi-channel retailer HSN on April 15th. Nadja Swarovski along with Harper’s Bazaar Executive Beauty and Fashion Editor Avril Graham will appear on-air for the launch of the collection.
Celebrating each woman’s beauty, Aura by Swarovski is a unique and modern fragrance with fruity floral notes in an architecturally striking bottle. The assortment of beauty products include the exclusive launch of Crystallize Your Lips, a collection of six new lipstick shades that enhances the lips, offering sparkle, comfort and shine. The collection also includes an HSN exclusive set with a 1.7oz of the Aura by Swarovski Eau de Toilette fragrance and 3.4oz body lotion, as well as the Rose Crystal Gloss Makeup Jewel and an Aura by Swarovski Solid Perfume.
“The Swarovski name is synonymous with high-end luxury and we are thrilled to bring their new color cosmetics, fragrances and exclusive beauty sets to HSN,” said Anne Martin-Vachon , Chief Merchandising Officer for HSN. “HSN is committed to offering our customers the best products and access to top authorities in the beauty industry and partnering with Swarovski and Clarins continues to elevate HSN as the ultimate beauty destination.”
“We are excited to launch new Aura by Swarovski beauty products in the US on HSN and look forward to a successful partnership,” stated Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business.
The HSN exclusive Aura by Swarovski: Crystallize Your Lips collection is enriched with micronized Swarovski Crystals that capture and reflect the light. Each formula is incredibly rich, yet light in texture that provides complete, long-lasting color. Additionally, the Swarovski Rose Crystal Make-up Jewel lip gloss has a delicate texture and micronized crystals for sensual lips in a new beauty jewel case.
Aura by Swarovski Solid Perfume is delicately scented with the Aura by Swarovski fragrance and enriched with a glittering powder texture that gives the body a touch of luminescence. Presented in a palladium finished case and adorned with a Swarovski crystal, this luxurious jewel was designed to be worn as a pendant, combining fashion and fragrance on-the-go.
The Swarovski assortment will also include Aura by Swarovski Perfumed Body Cream, Aura by Swarovski Eau de Mariage and the Swarovski Edition fragrance.
Jonathan Zrihen , President of Groupe Clarins USA added, “As the licensee for Swarovski Fragrances, we are very pleased to partner with HSN. We look forward to introducing the HSN audience to our fragrance Aura and to the dazzling world of Swarovski.”
Aura by Swarovski launches on HSN on April 15, 2013 at 12:01 A.M. (EST), to purchase now or for more information, visit HSN.com and join the conversation @HSN on Facebook and Twitter.
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 26,100 employees, a presence in over 120 countries and a turnover in 2011 of 2.22 billion euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home decor items are sold through more than 2,200 retail outlets worldwide. The Swarovski Crystal Society has close to 300,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website —HSN.com — is a top 10 most trafficked e-commerce site, featuring more than 23,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
About Groupe Clarins:
Clarins Group is the European leader for prestige skin care products with an iconic brand name and major positions in North America and Asia. It also has a make-up product range under the Clarins brand name.
For fragrances, the group has a significant volume of business with proprietary brands Thierry Mugler and Azzaro, license agreements and distribution partnerships present in more than 150 countries through 20 distribution subsidiaries. For additional information about Clarins, please visit www.clarins.com.