Sports Illustrated Swimsuit 2013: Spectacular Multiplatform Launch Features Swimsuit Models From Historic Shoots In All Seven Continents

Written By , on February 12, 2013

Swimsuit Issue 2013

 

NEW YORK, NY — Sports Illustrated Swimsuit 2013 takes an unprecedented journey to all seven continents, delivering fashion, beauty and earth’s most exotic destinations across print, tablet, mobile, web and television. Available on newsstands and on digital platforms now, the story of breathtaking SI Swimsuit models in equally beautiful locations around the world, including the red-hot cover shot of Kate Upton in Antarctica, provides fans access to over 650 high resolution images and more than two hours of high definition video.

Upton, a 20-year-old Melbourne, Fla. native, is the first back-to-back SI Swimsuit model to appear on the cover since Tyra Banks (1996, 1997) and joins Elle Macpherson (1986, 1987, 1988), Christie Brinkley (1980,1981) and Paulina Porizkova (1984, 1985) in the elite group of women who’ve appeared by themselves on the coveted cover in back-to-back years.

“Kate Upton joins the legacy of repeat cover models that have risen to international stardom from appearing on the cover of our iconic brand,” said MJ Day, senior editor of SI Swimsuit. “Adding to her legacy is the historic nature of SI Swimsuit 2013—we shot on all seven continents, including the first-ever fashion shoot in Antarctica, where the beautiful images of Kate transcend photography, making it a great choice for the cover and all of the digital Swimsuit platforms.”

The 220-page magazine features spreads of Swimsuit models in all seven continents, including four new Swimsuit model rookies, body paint in the Bahamas and four world class athletes. The magazine also includes essays on each of the exotic locations by SI editors and writers.

New for the SI Swimsuit multiplatform effort include: a tablet edition and mobile appwith more than 150 high resolution photos and over 75 high definition videos; a rebuiltwebsite with a fully liquid homepage and supercharged with scrollable photo galleries and videos from each location shoot; Swim Daily, a new daily destination for Swimsuit news, photos, interviews and videos; a live show on Si.com leading up to a spectacular live projection mapping event; three Google+ Hangouts; and a Travel Channel special on Feb. 17 at 8:00 p.m.

A breakdown of SI Swimsuit multiplatform content:

The locations and models for Swimsuit 2013 included:

Kate Upton, Anne V, Chrissy Teigen, Alyssa Miller, Ariel Meredith and Nina Agdal are also featured in recreations of classic Swimsuit covers in the famous body paint section, which was shot on the sandy beaches of the Bahamas.

Overnight sensation Katherine Webb, making her first SI Swimsuit appearance, was shot in New York City. In addition, this year’s Swimsuit continues the tradition of featuring world class athletes, as pro surfer Alana Blanchard, Australian hurdler Michelle Jenneke and Dutch field hockey players Eva De Goede and Ellen Hoog were photographed in Las Vegas.

Sports Illustrated will launch the 2013 issue with a destination-wide celebration Feb. 12 to Feb. 15. The Launch week schedule includes:

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ABOUT SPORTS ILLUSTRATED SWIMSUIT
The Sports Illustrated Swimsuit (www.SI.com/swimsuit) franchise reaches more than 62 million people annually, and more men 18 to 34 than the Super Bowl.  The iconic franchise now spans more than 20 product extensions in digital social, broadcast, publishing, mobile and consumer products, along with supporting a vibrant experiential marketing business. Since debuting in 1964 Swimsuit has become a pop-culture phenomenon and an established launching pad for successful careers in TV, fashion, business and film including those of Kathy Ireland, Cheryl Tiegs, Tyra Banks and Heidi Klum.  All of Swimsuit’s product extensions are built upon a heritage of amazing photography and footage of gorgeous models and athletes from the most exotic locations in the world.