New York, NY- January 31, 2013 – Throughout the month of February, the fashion industry’s creativity and energy will be on display on and off the runway as designers, fashion boutiques, and tastemakers partner with City Harvest to produce Fashion Feeds New York, a month-long effort to raise funds to help fight hunger in New York City.
Fashion Feeds New York features a series of promotions designed to benefit City Harvest, the world’s first food rescue organization, dedicated to feeding the city’s hungry men, women, and children. The public is invited to participate in Fashion Feeds New York in several ways, including:
February 5 – 26: Multiple brands will participate in an online Charitybuzz auction where shoppers can bid on an array of items from designers including Kate Spade, Barneys, Armani, and Judith Ripka. Sale proceeds will be donated to City Harvest.
February 8 – 11: DKNY stores in New York City and DKNY.com will host a promotion where 10% of each “Classic” DKNY Cozy purchased will be donated to City Harvest.
February 10 – 16: Catherine Malandrino stores in New York City will donate 10% of all purchases to City Harvest.
February 22 – 24: Dolce & Gabbana stores in New York City will donate 10% of all purchases to City Harvest.
All Month: Visit FEED Projects at www.feedprojects.com, and each FEED NYC bag purchased will provide 25 meals to hungry New Yorkers through City Harvest.
“We are inspired by how enthusiastically New York’s fashion industry has stepped up to help City Harvest meet the needs of our most vulnerable neighbors,” said Jilly Stephens, executive director of City Harvest. “Many New Yorkers are struggling to put meals on the table for themselves and their families and we appreciate this creative partnership which will help City Harvest provide food to people in need across the five boroughs.”
Each dollar donated to City Harvest allows the organization to rescue and deliver approximately four pounds of food. This year, City Harvest will collect more than 42 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms.
“As a native New Yorker, it is an honor to be a part of City Harvest’s mission to fight hunger throughout the city,” said Judith Ripka, Founder and CEO, The Judith Ripka Companies, Inc. “What most impresses me about City Harvest is its commitment to addressing hunger’s underlying causes and educating the community. I’m a true believer if we all do a little, we can accomplish a lot.” Designer Catherine Malandrino added, “One of the biggest concerns in New York City today is hunger, and that is unacceptable. We are all working together to help find a solution.”
For additional information on Fashion Feeds New York events, and the online auction, please visit http://www.cityharvest.org/fashionfeeds.
About City Harvest
Now serving New York City for more than 30 years, City Harvest (www.CityHarvest.org) is the world’s first food rescue organization, dedicated to feeding the city’s hungry men, women, and children. This year, City Harvest will collect more than 42 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms. This food is then delivered free of charge to some 600 community food programs throughout New York City by a fleet of trucks and bikes. City Harvest helps feed the more than one million New Yorkers that face hunger each year.