3.1 Phillip Lim has launched their first ever advertising campaign for Spring 2013 Season. Shot on location in New York By Alessio Bolzini, styled by Nancy Rohde, the campaign features models Katryn Kruger and Franzi Mueller.
The campaign is set to launch in Spring Issues of Another, LOVE, Interview, The Gentlewoman and Vogue US. In addition the campaign can be seen online and at various outdoor locations during Fashion Week in New York and LA.
In continuing efforts to link print with the online world – 3.1 Phillip Lim utilizes their ‘Agent 3.1’ custom app by enhancing brand print materials and out-of-home ads with their iPhone and iPad application that lets users access exclusive brand content and purchase products upon scanning it with their device’s camera.
3.1 Phillip Lim has long designed product for the global citizen on the move –– as reflected in the campaign concept — with understated, elegant clothes that imbue a strong sense of discovery with hidden details just for the wearer. ‘Agent 3.1’ plays particular attention to these nuances and targets this upwardly mobile customer, putting the power to discover more about the brand back in their hands, while they are literally on the move.
From February 4th you can utilize ‘Agent 3.1’ not only to unlock hidden content and purchasing product, but also to view a short behind the scenes film made whilst shooting the campaign in November 2012. Also available to view at www.31philliplim.com.