PARIS, Jan. 19, 2013 /PRNewswire/ — As a high-fashion original designer brand in China, SUNFED has been invited to the Who’s Next Paris fair this year. With its crossover collaboration with the well-known sculptor Gao Xiaowu, SUNFED will give a fashion show themed as “Moving Boundary”. As the only Chinese high fashion brand to be invited, SUNFED will definitely act as a positive example of brand internationalization for the Chinese fashion world through its trip to Paris.
The Only Invited Chinese High-Fashion Womenswear Brand
Known as the trends lab of the international fashion scene, Who’s Next is not only a professional exhibition for fashion designers to showcase their works, but also an important platform to reveal the next season’s prevailing trends. The increasing proportion of emerging brands joining the exhibition shows the professional standards of Who’s Next in exploring the rising stars. These emerging brands are also new sources of inspiration and procurement targets for global professional buyers. The honor of being the only invited Chinese high-fashion womenswear brand is another step for Sunfed after its design director Helene Zhou becoming the first Chinese jury member of an international fabric trends exhibition, which symbolizes a brand-new milestone of Chinese high-fashion brands entering the international stage.
Extracting Dunhuang Spirituality, Transforming the Fashion Landscape
At a time when global design is being “sinicized”, SUNFED perfectly interprets the theme of this show – “Moving Boundary” – with contemporary art techniques in Paris. The head portrait of a traditional lady with oriental beauty made by renowned sculptor Gao Xiaowu brings out the demeanour and elegance of SUNFED’s costumes.
SUNFED will present its 2013 Fall/Winter collection in the show, including the highlighted series of “Dunhuang” and “Dragon Robe”. The “Dunhuang” series evolved out of the magnificent paintings in the Mogao Grottoes, inspiring the vivid colors of women’s life by using bright-colored silk fabrics and specially stitched tailoring. The “Dragon Robe” series derives from the five traditional Chinese colors (black, white, red, yellow and green) extensively used in the daily wardrobes of crown princesses of the Qing dynasty, as well as the four patterns symbolizing auspiciousness (richness, dignity, longevity and happiness) which were commonly used by the Chinese royal family.
The Chinese name SUNFED is a transliteration, originating in the traditional Chinese Kunqu opera “Torn Down” (“Si Fan”), which was one of the last performances by Peking opera master Mei Lanfang. In the opera, a detached young lady yearns for the beautiful ordinary life and longs for the freedom of life and self-redemption. SUNFED is not simply a brand name. It is a symbol of the feminine culture, advocating the noble spirits of purity, perfection and dignity, proposing a bourgeois lifestyle and pursuing an elegant and noble realm of life.
Founded in 1997 as an original Chinese designer brand, SUNFED inspires the inner perception that “I am inherently a pretty woman” with its unique clothing style, distinct spiritual pursuit and cultural system, as well as extraordinary value communication. It is the dream of every female who pursues the perfect life.
SUNFED Design Director Helene Zhou
As the soul and style builder of the SUNFED brand, Helene Zhou has created a unique style of magnificent atmosphere. With rich experiences of studying abroad in Japan and Chambre syndicale de la couture Parisienne, as well as her “percipient hands”, which can precisely tell the fabric’s proportions, she became the first Chinese jury member of “the PV (Premiere Vision) jury of the World’s Premier Fabric Show Trends Exhibition” in 2011. In 2012, Helene Zhou set up a design department inLondon. With her world-class capacities, she goes out of her way to observe and judge the fashion trends led by Chinese oriental elements and presents Chinese national characteristics on the international stage. Helene Zhou and SUNFED draw strength and absorb spirits from each other, while helping each other constantly go beyond themselves to create miracles.
For more information about the SUNFED brand and its products, please visit: http://www.sunfed.com/