NEW YORK, Nov. 15, 2012 /PRNewswire/ — Swarovski, the leading designer and producer of fashion jewelry and crystal decor objects, announced today that it will unveil the 2012 Swarovski Star for the world-famous Rockefeller Center Christmas Tree on Tuesday, November 20.
“The elements of design and craftsmanship of the 2012 Swarovski Star are timeless, and we know that visitors from around the world will enjoy its incredible Sparkle,” said Wayne Page, senior vice president of Swarovski North America Limited’s Consumer Goods Business. “This is the ninth year the Swarovski Star will top the Rockefeller Center Christmas Tree, we are thrilled to be part of this tradition once again.”
The 2012 Swarovski Star is comprised of 25,000 crystals, with 1,000,000 facets, and it measures 9 ½ feet in diameter and 1 ½ feet deep. The Star weighs 550 pounds, including 300 pounds of crystal panels, and is composed of six outer rays and six smaller inner rays. A replica of the Swarovski Star will also be on display in Rockefeller Center to allow visitors the opportunity to get a closer view of the detailing.
Swarovski will offer a selection of holiday jewelry and ornaments on sale at the Swarovski holiday kiosk at Rockefeller Center; at Swarovski boutiques nationwide and online at www.Swarovski.com. The collection includes stylish star-themed crystal jewelry and an Annual Edition Ornament inspired by the design of the Rockefeller Center Christmas Tree Star.
The 80th Rockefeller Center Tree Lighting Ceremony will be held on Wednesday, November 28th, from 7 p.m. -9 p.m. The two-hour ceremony will be televised live, locally on WNBC-TV from 7 p.m. – 8 p.m. and nationally on NBC from 8 p.m.-9 p.m.
Rockefeller Center officially began the Tree Lighting Ceremony in 1933, when a Christmas tree was erected in front of the then-RCA Building and covered with 700 lights. Christmas trees in Rockefeller Center have ranged from 50-foot Pines to 100-foot Norway Spruces and are viewed by millions of spectators during the holiday season.
Spectators can view the lighted tree each day from 5:30 a.m. – 11:30 p.m.; all day (24 hours) on Christmas; and from 5:30 a.m. – 9 p.m. on New Year’s Eve. The last day to view the tree is January 7, 2013.
ABOUT SWAROVSKI NORTH AMERICA
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 4th and 5th generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.