NEW YORK, — Frends – the fashion based electronic accessory brand – is redefining the technology market with the release of a line of headphones designed for fashionable women. Blurring the line between style, design, and technology, Frends is changing the relationship between women and electronics.
Founder, CEO, and creative director Keir Dillon is driven by a relentless passion for challenging the status quo. In 2010 he began rethinking what a woman’s headphone really could be. This launched Frends, which originated in 2006, into an incredible 180 degree shift, “In everything we do, the goal of Frends is to create through innovation, to explore things that haven’t been done before, and to ask simple questions like ‘why’,” says Dillon.
Creating new design lines, utilizing materials common to luxury goods, and, for the first time ever, employing jewelry-making techniques in the crafting of their headphones, the Frends women’s line has paid close attention to the technical details that make these pieces not only beautiful, but functional. Every component of the collection has been sized to properly fit a women’s profile. Headbands adjust internally to eliminate hair snags and also fold easily to fit into an evening clutch. All leather elements are stain-resistant and resilient enough to be carried in a handbag; woven cords made of durable fabric drape perfectly without tangling. Each style comes with custom-tuned drivers to deliver sound that rivals the very best in the market.
The Frends headphones come in three styles: Ella, Layla, and Taylor. The Taylor and Layla headphones are primarily metal and leather and are designed to be the contemporary woman’s newest statement piece. The Ella earbud was created to resemble an earring that plays music. Each piece comes in three colorways: gold/white, rose gold/white and silver/black. The gold/white will be available exclusively at Apple stores within US and Asia.
The Frends’ Women’s Line is now available at both Apple and Best Buy stores nationwide and online at wearefrends.com. Prices range from $99-$199.
Founded in 2006 by a group of creatives, musicians, athletes and artists, FRENDS is a collective that believes in challenging the status quo, and shares the passion for changing the relationship between sound and style. Their innovative line of headphones seamlessly fuses timeless design and the craftsmanship of yesterday with a premium sound of tomorrow. Rethinking headphones as a whole, Frends believes that if you want to have a different product, you have to have a different process.