Swedish Fashion – H&M, Acne and Much More
Public Seminar at the Fashion Institute of Technology
With labels such as H&M and Acne, Sweden has emerged as a force to be reckoned with in the fashion world. But what is unique about Swedish fashion? Dr. Valerie Steele, director and curator of the Museum at FIT, will discuss the idea and philosophy behind different Swedish brands with some of the most prominent representatives from the Swedish fashion scene. The informal conversation will be complemented with imagery and other visual inspiration. Panelists include Margareta van den Bosch, currently creative advisor at H&M, who previously served as a highly influential director of design at H&M for many years; Mikael Schiller, Executive Chairman of ACNE Studios, a progressive fashion house born out of the creative collective ACNE; and Lena Patriksson Keller, chairman of the Association of Swedish Fashion Brands, founder and CEO of Patriksson Communication – a leading Scandinavian PR company specializing in fashion and lifestyle – and co-founder of Swedish fashion brand Whyred.
Moderator is Ingrid Giertz-Mårtenson, founder of the Centre for Fashion Studies at Stockholm University and Senior Advisor at the Centre for Business History in Stockholm. During her long tenure as CEO of the Swedish Fashion Council, she curated several exhibitions investigating Swedish fashion. Her current research concerns different areas of the international fashion industry, as well as issues related to fashion and national identity.
Several questions on Sweden as a “fashion nation” will be addressed in the seminar: How has Swedish fashion developed? How much is the fashion scene a reflection of the societal and democratic changes in 20th-century Sweden up until now? How is Swedish fashion perceived? What are the similarities and differences between Swedish fashion and, for example, Danish fashion? Is it relevant to discuss nationality related to fashion in today’s global market and multicultural society?
The seminar is a part of Swedish Fashion Goes New York, an event series presenting the diversity of Swedish fashion. The series started in September with a multi-brand fashion presentation in conjunction with the Capsule trade show, as well as Design Intelligence; FASHION, a two-day seminar program on sustainability in fashion at Parsons School of Design. Swedish Fashion Goes New York is a collaboration between the Swedish Institute, Svensk Form (the Swedish Society of Crafts and Design) and the Consulate General of Sweden in New York.