NEW YORK,– Online boutique Fadmashion has hit the global pavement, landing 30+ hot domestic and international designers for a new take on urban fashion: style by neighborhood. Fadmashion presents a view of NYC fashion that was previously only available to shoppers walking the city’s streets.
Fadmashion is curated by a team of designers, trendsetters, bloggers and stylists who see NY fashion as a mix of domestic and international styles, and as a result shoppers will see designers who hail from Los Angeles to Lithuania in addition to local designers in Brooklyn — where the team is based — that speak to specific neighborhood aesthetics, such as Chelsea and Soho in Manhattan and Bedford Stuyvesant and Williamsburg in Brooklyn.
“Throw away your dated views of the fashion capitals — it’s all about the neighborhoods in cities around the world now,” says Cofounder and curator Yael Hartmann. “It’s Chelsea in New York, Wicker Park in Chicago, and Abbott Kinney in LA. If you want to know what to wear and where to wear it, join us at Fadmashion.”
Here is what three of Fadmashion’s top designers have to say about the trends for this F/W:
Lindsay Jones of the label Outlaws of the Border: Futurist apparel is in; Pleated Track Pants, Rodarte heels, Anything Celine, Prada Shoes, color block heels, Miu Miu Prints… print in general is IN. Hip Hop inspired clothing, and jackets with volume.
Nettie Kent of Nettie Kent Jewelry: I see the trend of sourcing more sustainable materials not only continuing but growing as more people become conscious of where their products come from. Brass continues to be a popular metal and for my FW12 collection I enjoyed playing with different finishes and platings, from shiny gold to antiqued. Statement collar necklaces, dainty rings.
Danielle Vroemen of Danielle Vroemen Jewelry: This winter I see triangular shapes in jewelry, a heavy 80s influence, simple silver pieces, a lot of color — black, gold, and flour — and different materials like stone, rope and plastic mixed in with traditional metals.
-materials I would say: stones/metal/rope-cord/plastics
Fadmashion offers $10 instant credits to new members, $30 credit for bringing 10 friends, and up to $50 credit for inviting friends 50 friends.
To kick things off, Fadmashion has launched a giveaway of Nyla Noor’s El hipster Born Clutch – a $300 value – which has been picked up by the ever-cool neighborhood blog FreeWilliamsburg.com: http://www.freewilliamsburg.com/fadmashion-giveaway/
Fadmashion, LLC (Fadmashion.com) is both a shopping platform and network for independent designers to share their creativity with customers from New York City to Paris and beyond. Originally launched as a designer network in 2008, Fadmashion has been instrumental in helping independent designers cultivate successful partnerships with boutiques and established press nationwide. After growing a large designer, retailer and media base over three successful years, Fadmashion has created an in-depth online shopping experience with a focus on local fashion, starting with New York City. The designer network can be found at www.Fadmashion.net.