NEW YORK, Oct. 25, 2012 /PRNewswire/ — DailyCandy, the original trusted source for taste-making discoveries of fashion, food and fun, today launched DailyCandy Scout, a mobile app for iPhone, iPad and iPod touch that enables consumers to become roving DailyCandy contributors, trendspotting and sharing their favorite local discoveries in real time. DailyCandy Scout’s crowdsourced content will be highly curated by DailyCandy editors who will also program the app experience with multiple weekly Scout Challenges that inspire users to hunt for the next big thing. A select group of more than 80 of DailyCandy’s favorite designers, boutique owners, chefs, TV talent, entrepreneurs, and influential bloggers will join the newly formedDailyCandy Scout Society, contributing their personal discoveries via the new app, interacting with other app users, and collaborating with DailyCandy on a series of content initiatives.
Whenever and wherever inspiration strikes, DailyCandy Scout users simply snap a photo, add witty captions, upload their finds and share their discoveries with the DailyCandy community and beyond via Facebook and Twitter. Editors will also introduce several challenges every week. At launch, the initial challenges will include “Scout That Street Style,” “Flaunt Those Fall Kicks,” “Demonstrate Your Good Jeans,” and the Halloween-themed mission, “Display Your Disguise.” Scouts who submit the most unique, DailyCandy-worthy finds for Scout Challenges will have the opportunity to receive direct feedback from editors, win valuable prizes, and earn bragging rights by having their discoveries spotlighted across DailyCandy’s email newsletters, website, video series, and social media platforms such as Facebook, Twitter, Pinterest, and Tumblr.
“DailyCandy is the trusted authority on the latest and greatest in style, fashion, food, and culture” said Alison Moore, DailyCandy’s newly appointed General Manager & Executive Vice President. “With new style trends popping up faster than ever, DailyCandy Scout enables a two-way dialog with our vast community of six million+ influential and passionate users. Our loyal readers can now become our collaborative editors and brand ambassadors – spotting and sharing new trends and insider discoveries – all through the DailyCandy Scout app.”
Key DailyCandy marketing partners will be invited to co-create Scout Challenges that showcase new products and brand experiences in an organically integrated way that activates consumer interest and engagement. Global retailer H&M has signed on as DailyCandy Scout’s launch sponsor, partnering to promote the “Scout That Street Style” challenge within the app experience. The Scout with the keenest eye for capturing a candid fashion pose will win a $500 H&M shopping trip.
“With the introduction of DailyCandy Scout, DailyCandy is revolutionizing the way marketers can leverage mobile to interact with consumers,” said Fernando Romero, VP of Sales for DailyCandy. “Sponsored challenges in DailyCandy Scout enable marketers to incorporate their offerings into a viral consumer discovery process, drive sampling and retail traffic, create new product evangelists, and reward users for engaging with their brands via mobile, social, and in offline environments.”
The 80+ newly-appointed members of DailyCandy’s Scout Society will be among the first to contribute their finds to the app, creating an ever-changing look book of style and shopping inspiration available 24/7. With the ability to follow any Scout whose panache one admires, users will enjoy a dynamic feed of real-time style stimulation from noteworthy tastemakers.
DailyCandy’s Scout Society includes designers such as Lauren Moffatt, Clare Vivier, Annabelle Dexter-Jones, Collina Strada’s Hillary Taymour, Rachel Rose, Wren’s Melissa Coker, Minnie Mortimer and Fashion Star winner Kara Laricks; entrepreneurs in the style space such as AHA Life’s Shauna Mei, One Kings Lane’s Alison Pincus, Birchbox’s Katia Beauchamp & Hayley Barna, Lover.ly’s Kellee Khalil and Guest of a Guest’s Rachelle Hruska; foodies such as Mozza’s Nancy Silverton, Top Chef’s Bryan Voltaggio, Landmarc’s Marc Murphy and the Meatball Shop’s Michael Chernow & Daniel Holzman; interior designer Christiane Lemieux of DwellStudio; skincare line creators Joanna Vargas and Tata Harper; TV talent such as Style Network’s Jeannie Mai (How Do I Look?) & Kimora Lee Simmons (House of Fab), MTV’s Greer Grammer (Awkward), USA’s Sarah Rafferty (Suits), DailyCandy’s SuChin Pak and many more.
The DailyCandy Scout App is available for free from the App Store on iPhone, iPad and iPod touch, or at www.itunes.com/appstore.