LONG ISLAND CITY, N.Y., Oct. 16, 2012 /PRNewswire-iReach/ — Start up BAE RAE today announced its launch along with the arrival of its first collection, which is slated to hit stores in Spring of 2013. Former corporate executive, founder and designer Phoebe Kao has created a brand that offers a chic new style of understated elegance. Having witnessed a lack of fashionable, feminine and versatile styling choices suitable for busy lifestyles, she now designs and creates beautiful clothes that will empower women through style.
While many fashion labels offer a one-dimensional aesthetic, BAE RAE ‘s launch opened a new arena in the women’s ready-to-wear market. Designer Phoebe Kao has managed to turn her soft and classically elegant couture into modern practicality using minimalist femininity coupled with shapes inspired by modern architecture. The finest fabrics, exquisite tailoring, and detailed craftsmanship make each piece an offering of indulgent comfort and perfect fit.
The first collection combines colors – from pastel to vibrant – and texture blocks of fine silk and soft lambskin. This collection introduces ultra-chic soft silk dresses with leather accents and includes time-honored tailored blazers, silk tops, and pencil skirts that allow easy mix and match. While the collection is categorized in the Advanced Contemporary price range, it’s very attractive to the affluent and elite.
BAE RAE ‘s products will be available in selected high-end boutiques on the East Coast and at www.baerae.com this coming Spring.
For information, please go to www.baerae.com.