— For many, CHANEL N°5 is an icon. For Joe Wright , the director of the new advertising campaign, the scent is “a phenomenon that continues to invent and reinvent itself.” Case in point: the unexpected decision to sign Brad Pitt as the face of N°5.
Blessed with legendary talent, fame and looks, no actor compares to Brad Pitt . The campaign views the fragrance through the eyes of a man and fits in with the “revolutionary” reputation of N°5, which broke down barriers, as well as Coco Chanel, a woman who dared to be different.
Pitt follows in the footsteps of Coco Chanel, Marilyn Monroe , Catherine Deneuve , Lauren Hutton , Nicole Kidman and Audrey Tautou, and represents a first in the world of women’s fragrance.
“What’s important to remember about CHANEL N°5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules,” says Pitt. “N°5 has always been the most iconic women’s fragrance. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”
Film Director Joe Wright , known for his movies Pride and Prejudice, Atonement and the upcoming Anna Karenina , plus two Keira Knightley Coco Mademoiselle commercials, was commissioned to direct several commercial films for N°5, which capture the memories, thoughts and dreams of a man being seduced by a fragrance.
CHANEL N˚5, the world’s most famous fragrance, made its debut in 1921. Coco Chanel asked the great perfumer, Ernest Beaux, to create a fragrance that reflected her very modern fashion philosophy. N˚5 was her lucky number and it was the fifth submission presented to Mademoiselle Chanel on the fifth day of the fifth month of the year, thus a legend was born with the name CHANEL N˚5. Visit chanel.com for further information.
PR Newswire (http://s.tt/1q5uY)