Leading multi-brand women’s retailer, INTERMIX, announces the relaunch of its website. Streamlining and simplifying the luxury online shopping experience, the new site will rival the superior client service shoppers receive in INTERMIX stores.
Today, intermixonline.com re-launches with a focus on the key elements consumers want to make shopping enjoyable and simple: filtering, sorting, large-scale imagery, zoom-to-detail, quick-view/shop, complete the look suggestions, and single-page checkout. The majority of customers will receive their orders the next day (orders placed by 2pm) with the option to return items at brick and mortar locations.
Unlike any other retailer of INTERMIX’s size, if a product is unavailable in the distribution center, INTERMIX will look to its physical stores to pull merchandise. Stores will also be outfitted with iPads so shoppers may purchase online if product is unavailable in-store.
“The digital format will simply be an extension of the experience our customer has in our boutiques,” says Khajak Keledjian, co-founder and CEO of INTERMIX. “We’ll offer a strong styling point of view online which our customer has come to expect from us.”
To set the site apart from others of its kind, intermixonline.com will feature an immersive, luxe brand experience infused with unique content, including quotes from designers, special web exclusives, styling features, trend reports and look books.
Among its irresistible, seasonal staples, the INTERMIX online store will offer chic, on-trend must-haves from designers including rag & bone, Helmut Lang, ALC, Diane von Furstenberg, J Brand, Equipment, Herve Leger, Alexis Bittar, Ohne Titel and Mulberry, to both the domestic and international customer.
“The new website feels intuitive and smart,” says Jeremy Levine, Vice President of E-commerce for INTERMIX. “It will allow for a seamless, multi-channel shopping experience with rich editorial content, all in a completely true-to-brand online environment.”
The site will continue to evolve, with new elements introduced on an ongoing basis, such as new vendors, extended product offerings, exclusive merchandise and editorial features.
# # #
About INTERMIX: Established in 1993, INTERMIX is a multi-brand fashion retailer with a compelling and unique point of view. Its 30 boutiques across the United States and Canada and e-commerce site offer a curated mix of on-trend, irresistible pieces, celebrating each customer’s personal sense of style with an intimate, individualized approach. The well-edited assortment focuses on the most exciting fashion trends and the finest mix of emerging and established designers.
INTERMIX is regarded for its philosophy of mixing fashionable pieces in unexpected ways, offering the most coveted designers and sought-after styles from the industry’s best brands. In addition to its vast array of seasonal must-haves, INTERMIX sets itself apart by offering exclusive designer product in a broader range than any other retailer.